Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Myrna Mckinley

My mission As a CEO of Botanique Bliss Aesthetics Care LLC is deeply rooted in my personal journey and values. As a firm believer in the transformative power of natural skincare and holistic wellness, I was inspired to create a brand that not only enhances external beauty but also nourishes the soul. Our mission is to redefine beauty standards, shifting the focus from superficial aesthetics to a more profound connection with one’s inner self and the natural world. Read more>>

Crystal Petry

My mission is ” To educate people willing to receive education and knowledge. To teach people willing to learn. And to learn from people willing to teach.” This is my mission in every aspect of my company because I am a firm believer that if people receive the correct information they will make better decisions in life, work and social. In a social media age, people can get information at the end of their fingertips, but is it the correct information. I have created a safe space that will give people the correct information and hopefully this information will lead them to make better choices. Read more>>

Twila Mcgee

The concept of in-home pet care resonated with me in my mid-20s, following the discontinuation of my college studies. This realization stemmed from a troubling boarding incident my now spouse, and I faced. Witnessing our cats’ distress in contrast to their usual calm at home was a turning point. Observing their anxiety, lack of appetite, and trauma prompted me to explore the impact of stress on pets’ well-being, mirroring human experiences. Understanding the significance of in-home care, private pet walking, and sitting, Read more>>

Kellē Sauer

My business: a 20-year-old wedding and portrait photography business pivoted into copywriting/editing, pivoted again into brand identity development, and finally open officially for identity consulting. My mission: to support creative entrepreneurs who have been told to “be anyone but you” in their business. My story: My story:  “Hi, I’m Kellē. I’m a person who sees people.” This is how my photography bio began for 15 years. Read more>>

Ricardo Topete

Driven by a mission to make social dancing accessible, welcome, and safer for everyone, I do my best to foster a warm environment where listeners can learn, connect, and be inspired by the stories of social dancers worldwide. Through engaging conversations and thoughtful interviews with instructors, DJ’s, event organizers, performers, and all types of social dancers, I invite you to explore the joy, challenges, and profound personal growth that dancing brings to individuals and communities, as it has for me these past 9 years moving on the dance floor. Read more>>

Erica Caldwell

At Faithworks Realty, our mission is deeply rooted in personal experience and a genuine desire to create lasting change. The drive to empower single mothers with affordable, quality homes stems from my own journey and the challenges I’ve faced. Growing up in a low-income neighborhood, I witnessed firsthand the struggles that families endure when they lack stable, secure housing. The tragic loss of my younger brother to gun violence in our community further fueled my determination to make a difference. Read more>>

Sarah O’callaghan

My mission is to change the stigma of dog breeding and to be a community advocate for the French Bulldog Breed. Many people associate dog breeders with unethical breeding programs also known as backyard breeders. They picture wire kennels full of filth, tons of dogs living in unsanitary living conditions, full of feces and fleas. They think of disfigured dogs and people just breeding for a profit and not caring about the dogs. Many people also when they hear French Bulldogs thing very expensive , over priced and full of health problems. Read more>>

Mr. Nofelonies

NoFelonies, where we teach 7th-12th graders the importance of Avoiding a felony as a teenager. What you do as a teen can have a powerful impact on your life. You only get one life! ain’t no remix on it! Make smart decisions and stay out of trouble! Saving one kid at a time! “NOFELONIES” Read more>>

Jolee Kissinger

Our mission as an entertainment company is to provide a magical experience for all of the children and adults at our events and celebrations. We believe that the families that book us deserve more than a pretty girl in a dress, which is why Wichita Princesses is a group of women-led entertainers, dancers, actors, teachers, and entrepreneurs. We make it our purpose to spread joy, enkindle confidence, and fuel the imagination. Read more>>

Lyneese Mitchell

The EmpowerHer Network was born out of a deep-seated desire to create a community where women can thrive both personally and professionally. The journey began with Empowerment Maven Dime, a seasoned Brand Visionary, who recognized the challenges and barriers that women entrepreneurs face in the business world. She saw the need for a supportive network that not only empowers women to succeed but also fosters a sense of community and sisterhood. Read more>>

Alex Ornelas

Our mission is to make an indirect or direct impact in people’s lives. Through education and community engagement we can help with supplemental support to any healthy lifestyle or help kickstart new healthy lifestyle habits. We are in the business of promoting a healthy healing part of life. ARO Holistics believes the ultimate level of human needs in life is contributing to this world & make life’s journey easier for others. Read more>>

Kashina Alexander-mclean

I see myself as a courageous survivor of childhood sexual abuse which began at 8 years old and continued until I was 16 years old. The resultant implications of the trauma I experienced led to a life of profound adversity including homelessness, teenage pregnancy, drug/alcohol addiction, and multiple suicide attempts. It took me over 3 decades to get my life together and heal as I had no support from family and didn’t share my formative experiences with my friends. My goal after my healing process was to become for others what I needed so badly for myself. Read more>>

Betsy Taube

I’m a contractor for a woman-owned business that provides professional resume writing and career coaching services. I would say that personal mission—and assert that of my employer’s—is to equip and empower clients with the tools they need to advance professionally, and those tools are way more than a tangible resume, LinkedIn profile, or cover letter. Read more>>

Moorisha Bey-taylor

As a child growing up in Southern California, I was often surrounded by the arts. My father “a thespian,” spent 40 years of his life writing, producing and directing plays, and her mother was always drawn to creative and cultural spaces. It was my natural inclination toward creativity, particularly Black creativity, that kept me in this ecosystem brushing shoulders with artists and learning what their legal needs and legal issues could be. Read more>>

Jedonna Mathis

The story behind my mission is to brake generational curses nationwide. I want to show myself and other people out here like me, we can do it! A-lot of us come from rough backgrounds and lack the ability to push ourselves for greatness. I am the mission that will be shown as proof that we are capable to reach successfulness. I want to push other individuals to tap into and showcase their potential, purpose, and talent! Read more>>

Yulitzin Alvarez

[\As a daughter of immigrant parents working in the entertainment industry, I hope to bring inspiration and accessibility to others like me. I started doing hair and makeup because it was the only thing I though I knew how to do, not knowing how much representation and cultural understanding is necessary. I found a great successful career touring with different international tours. I also learned that not everyone has the knowledge to take care of their own hair, that has become something of my mission Read more>>

Tori Morrison

I just started a new company called Haven Sisterhood, which I created to empower, inspire, and uplift other women. My signature offering Heal and Align to Love is a coaching container for women to enter while navigating heartbreak. I created it while healing my own heart after leaving an engagement. This program is everything I would have loved to have experienced while doing this. It consists of somatic work breathwork, hypnosis, and other forms of healing I embarked on to heal myself and prepare my heart for love again. Read more>>

Prince Nasir Akim Bey

My mission in my business is to inspire and provide a product and service that will help people reach the greatest version of themselves. This means a lot to me because my goal in this lifetime is to leave a legacy of work that will help future generations to come better understand themselves and the world that surrounds them. Read more>>

Savanna Flakes

One of my favorite quotes is, “The best way to find yourself is to lose yourself in the service of others.” Mahatma Gandhi After many years of teaching children with disabilities, I noticed an important need to empower schools, organizations, and communities with inclusive practices to reach ALL learners (students with disabilities, at-risk students, children of color, and multi-lingual learners). Thus, I started an education consultation company dedicated to supporting school communities learn and utilize effective instructional and inclusive practices, such as differentiation, equity, trauma informed practices, culturally responsive pedagogy, and co-teaching practices to successfully include ALL students.  Read more>>

Freddy Feaster Krishna Patel

We here at Roshnee, created this brand to share our creativity and love for candles. My partner has always loved candles and I remember one day she burned a candle and it took my back to a childhood memory that I had forgotten about. Here at Roshnee, that is our goal. To help our buyers seek memories and comfort in our candles as they burn in their home, but in an environmental friendly way. Read more>>

Gray Davis

I started my social media journey back in 2020 and my goal was to bridge the gap in today’s society between the natural world and the busyness of the concrete jungle in which most of us live our day to day. I adopted the catch phrase slogan “Get Outside and See What You Can Find!” because in one sentence it really summarizes my goal. On my account each video is a new exploration or learning experience. Read more>>

Tania Solomon

It sounds a little grandiose, but my mission is to get the whole world singing. I’ve been an opera singer for 35 years and a Voice Teacher for 30 years. I’ve taught everyone from absolute beginners to professionals. I’ve taught all styles of music and all ages. This huge breadth of experience has shown me what a tremendous gift it is to sing. It has literally changed people’s lives in incredibly varied and unexpected ways. Read more>>

Sherri Mack

On September 27th, 2023 The American Nurses Association (ANA), representing the interests of the nation’s more than 5 million nurses, announced the formal recognition of cannabis nursing as a nursing specialty. Cannabis nursing is led in America by the American Cannabis Nurses Association (ACNA), a membership organization dedicated to education, advocacy, collaboration, and care excellence so that our specialty nursing practice focuses on meeting the needs of consumers seeking education and guidance in the therapeutic use of cannabis. Read more>>

Shronda Seay

The mission behind Essence of Beauty Lounge is deeply personal and rooted in my life’s journey. My love for hairstyling began at the age of 12, a simple passion that grew into something much more significant. When I lost my mother at 15, my world changed overnight. Suddenly, I had to take care of myself, and hairstyling became more than just a hobby—it became a means of survival. It was through this craft that I managed to support myself, Read more>>

Dr. Linda F. Williams

Stuffing trauma from domestic violence, sexual assault, and divorce nearly destroyed my life and career. After decades of abusive and toxic relationships, stifled professional growth, and financial devastation, I was forced to face the dysfunction that ruled my life. During the seven years of writing the book, “Whose Apple is it, Anyway,” I began to heal deep-seated wounds. See, we are considered survivors as long as we endure. But I’ve learned what it takes to thrive beyond surviving abuse and trauma. We can’t rewind our lives and undo the pain we endured. Read more>>

Alex Miller

At GetRebranded, our mission is to help business owners convey the true value of their business online, ensuring that their digital presence matches their real-life value. The foundation of our business began with the observation that many successful businesses struggle to translate their offline value to the digital world. We frequently encountered businesses with impressive real-world achievements, but whose online presence fell short, costing them potential clients, revenue, and industry credibility. This gap between a business’s offline and online representation inspired us to take action. Read more>>

Dan Thiem

Dan spent his childhood participating in Boy Scout camping trips and got a taste of the Colorado outdoors. Erin spent summers river rafting throughout California and beyond with her family. We met at Colorado College and, after graduating, spent a summer driving to Alaska in our 1981 VW Van, affectionately named “Nora”. Our quest for adventure continued, including five years living in New Zealand exploring the country with our two Kiwi born sons. This sense of adventure is the backdrop for creating and building Inn Town Campground. Read more>>

Ebony Gilbert

My journey began when I was just a youth, and I had no outlet to express my deep concern for the disenfranchised community I lived in. It was only when I began my career as a young writer for the Miami Herald that I found my voice and learned the power of the media. I held onto this understanding when I decided to pursue my MFA in Screenwriting, but it was not just because I wanted a career in Film and TV but also because I wanted to give back and teach. Read more>>

Dylan Davis

I’m one of the brains behind SECOND HAND HENRY FILMS – a brand new collaborative film group focused on amplifying diverse voices and new ideas. Last year, a group of hungry recent grads got together and Second Hand Henry, or affectionately Henry Junior, was born! We are non-profit production art house designed specifically to be a laboratory for breakthrough film and theatre makers to experiment with their form. Since our birth, we’ve focused on indie shorts and sketches – and now we are transitioning into feature and short form films – this includes our short film WHAT WENT WRONG WITH THE DOMESTIC DOG? (streaming on our site beginning Halloween 2024) and our first feature PEOPLE EATER (currently in pre-production). Read more>>

Humanizmo

A radiant smile spread across our business teacher’s face as she flipped through our book: Jill the Pill’s Healthy Heart Adventure. She explained to us what a great help having a book like ours that simplified the heart would have been to her and her son who was diagnosed with a heart defect at a young age. As a parent who didn’t have a healthcare background, she struggled to explain to her young son what the intricate vocabulary doctors and nurses used to describe his condition meant. Read more>>

Empress Ayrial

Luxurious Peace was born out of a deeply personal struggle with chronic skin conditions, including eczema and Topical Steroid Withdrawal (TSW). For most of my life, I battled the physical discomfort and emotional toll that came with these conditions. The endless search for relief led me to countless products filled with harmful chemicals, none of which addressed the root causes of my skin issues. It was through this journey of pain, frustration, and resilience that I realized the need for something better—something that could not only soothe the skin but also protect the peace of mind. Read more>>

Reuben Shaw

The Oxblood Zebra is a community that sits at the intersection of sartorial storytelling, intentional design, and self expression. Through heritage, clear dedication to family values, principled design, and lifelong commitment to creative exploration we are sustaining the next generation of renegade creatives. Oxblood Zebra is not a question of what I’m going to wear today, but “WHO” am I going to be today? Read more>>

Jennifer Gogo

Our mission is to ensure people return home to their families at the end of a days work. After being in the safety, health, and environmental field, I have seen people get injured on the job. The injured worker, is affected, their co-workers, their families, and the company in which they are employed with are all effected by the injury. Accidents are preventable, and we have decided to do as much possible to prevent the next workplace injury or fatality. Read more>>

Patrice Brantley

The Seed Sowing Sistah Movement (3SMovement, LLC) is a company focused on “the WHOLE PERSON” approach to mental wellness for educators and the global community at large. We specialize in mental wellness on every level. This mission was birthed out of me being a teacher for nearly two decades who left the classroom because of burnout, no/low support from admin and/or parents, and feeling like there was nowhere to return. By the time I left the classroom, I was 100 lbs heavier, battling anxiety and depression at every turn, and feeling like I had truly wasted my life and time trying to work within a system that had not only left the kids behind but the educators too. Read more>>

Cara Verwholt

In 2023, I decided to leave the corporate world after 15 years and found my marketing consulting practice, Cara Verwholt Consulting. As a strategic marketing consultant, my mission is to help founders and marketing leaders navigate transformational events in order to build sustainable, revenue-driving infrastructure. I’m passionate about leading marketing transformations because I often found myself at the forefront of change throughout my corporate career. Somehow, I had a knack for joining teams just before major events. Read more>>

Rachael Osborne

In 2020, I discovered real estate investing. I had grown up in a family of inspiring doctors, engineers, and project managers. But, this led me to believe that following a traditional career path was the only way to generate income. Real estate opened a whole new world to me. I got my start in vacant land investing. For the next few years, I spent all my free time learning everything I could about negotiating, evaluating properties, and financing. All while working full time as a software engineer. Read more>>

Jasmyn Brown

My mission within my art business is so meaningful to me because it gives myself and the consumer an opportunity to celebrate and reflect on history and culture in multifaceted ways. Viewing my art, whether that’s through my digital art or home décor collection I want the people to feel empowered and inspired through the lens of my creative expression. Cultural representation is another important aspect within my mission for Jazart Studio. As a black woman raised in the south, redefining stereotypes and showcasing the beauty and deep complexities of my mind to the world. Read more>>

Natalia Earle Angelo Martinez

Our mission is to consistently host electrifying events that take veterans from isolation to celebration, improving mental health and preventing veteran suicide. Angelo Martinez – On December 12th, 2019, I felt an overwhelming sense of peace, not because life was getting better, but because I had made the decision to end it. As I got up to grab my roommate’s gun, my phone rang. It was a Marine I had recently met, inviting me to shoot a video for his supplement company. I figured, “Why not? It’s better than what I was about to do.” He had no idea what was going on with me, and I thought my presence wouldn’t matter either way. Read more>>

Natasha Paradeshi

Nonprofits do incredible, challenging work to make the world a better place. They solve problems and have stories that the world needs to hear so that people can support their missions. However, one factor that can hold them back from attracting larger donations is having a messy, outdated website that doesn’t clearly convey the nonprofit’s story or the reasons to get involved or donate. Since first impressions of websites are made in less than 55 milliseconds, this makes it all the more critical for nonprofits to have a strong, impactful website. Read more>>

Gina Thomas

Our Mission Giana Dance Studio is committed to encouraging all dancers to strive for excellence and enjoy the journey along the way. We believe each dancer has the ability to increase her/his physical, emotional, and intellectual well-being through our dance program. Our goal is to provide quality dance instruction through caring, professional instructors in a friendly, family-oriented atmosphere. GIA Dance Studio promotes strong self-confidence, self-respect, discipline, and appreciation through the fine arts of dance. We inspire every dancer to find their own creativity. Read more>>