We were lucky to catch up with Lyneese Mitchell recently and have shared our conversation below.

Lyneese, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?

The EmpowerHer Network was born out of a deep-seated desire to create a community where women can thrive both personally and professionally. The journey began with Empowerment Maven Dime, a seasoned Brand Visionary, who recognized the challenges and barriers that women entrepreneurs face in the business world. She saw the need for a supportive network that not only empowers women to succeed but also fosters a sense of community and sisterhood.

Empowerment Through Education and Community

EmpowerHer Network was designed to be more than just a business network. It is a space where women can learn, grow, and connect with like-minded individuals. Through curated events, workshops, and retreats, women are given the opportunity to enhance their skills, gain new perspectives, and build meaningful relationships.

Global Aspirations

With a vision for global expansion, EmpowerHer Network aims to scale from local meetups to international retreats, appealing to women with global business aspirations. This global perspective not only broadens horizons but also enriches the community with diverse insights and experiences.

Creating a Self-Sustaining Ecosystem

EmpowerHer Network is built on the principle of reciprocity. By integrating a vendor and referral network, it creates a self-sustaining ecosystem where members can exchange business and services, fostering a collaborative environment.

The story behind EmpowerHer Network’s mission is one of resilience, passion, and a steadfast commitment to empowering women. It is about creating a space where women can come together, support each other, and achieve greatness. Through its holistic approach and global vision, EmpowerHer Network continues to inspire and uplift women, helping them to unlock their full potential and lead empowered lives.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hello! I’m Dime, widely known as the Empowerment Maven, and I’m thrilled to share my journey and the mission behind the EmpowerHer Network. I am a life business coach and brand architect dedicated to empowering women through innovative networking events, workshops, retreats, and comprehensive content creation strategies.

How I Got Into the Industry:

My journey into this industry began with a deep passion for helping others achieve their dreams. As a woman navigating the entrepreneurial world, I faced numerous challenges and realized there was a significant need for a supportive community dedicated to empowering women. I started my career in branding and digital marketing, which naturally evolved into founding the EmpowerHer Network, a platform where women can thrive both personally and professionally.

Products and Services:

At EmpowerHer Network, we offer a wide range of products and services designed to support women entrepreneurs and professionals at every stage of their journey. These include:

Branding Services:

Brand Strategy Development
Brand Identity Design
Personal Branding
Content Creation:

Social Media Content
Blog Writing
Video Production
Digital Marketing:

SEO Services
Email Marketing Campaigns
Pay-Per-Click Advertising
Website Development:

Website Design and Development
E-commerce Solutions
Website Maintenance
Event Planning and Management:

Virtual Events
In-Person Events
Logistics and Coordination
Photography and Videography:

Professional Photography
Videography Services
Coaching and Consulting:

Business Coaching
Brand Consulting
Content Planning and Strategy:

Content Calendars
Audience Analysis
Self-Care Product Integration:

Custom Self-Care Packages
Wellness Workshops
Problems We Solve:

Our mission is to provide women with the tools, resources, and community needed to overcome the unique challenges they face in the business world. We help our clients break old habits, cultivate success-oriented practices, master time management, and achieve a balanced lifestyle. By offering tailored branding strategies and marketing solutions, we enable women to build strong, recognizable brands that resonate with their target audiences.

What Sets Us Apart:

EmpowerHer Network stands out due to our holistic approach, which combines business growth with personal wellness. We create exclusive networking opportunities through curated events, retreats, and workshops, offering unique learning experiences not found in typical business groups. Our vision for global expansion, scaling from local meetups to international retreats, appeals to women with international business aspirations. Additionally, our integrated vendor and referral network creates a self-sustaining ecosystem within the group for business and service exchanges. My personal expertise in branding consulting and travel provides unparalleled insights and opportunities for our members.

Proudest Achievements:

I am incredibly proud of the positive impact EmpowerHer Network has had on the lives and businesses of our members. Seeing women achieve their goals, build successful brands, and grow both personally and professionally is the most rewarding part of my work. Our successful retreats, such as the upcoming ones in Greece and Dubai, are testament to the transformative power of our community.

Key Messages for Potential Clients and Followers:

Empowerment and Growth: EmpowerHer Network is dedicated to empowering women to achieve their fullest potential. We provide a supportive community and comprehensive resources to help you succeed.

Holistic Approach: We believe in a balanced approach that combines business development with personal wellness. Our retreats and workshops are designed to nurture your mind, body, and soul.

Global Vision: With a vision for global expansion, we offer unique opportunities for women to connect, learn, and grow on an international scale.

Expertise and Experience: Leveraging my extensive experience in branding and digital marketing, EmpowerHer Network delivers top-notch services tailored to meet your specific needs.

Community Support: Join a community of like-minded women who are dedicated to supporting each other’s growth and success.

Thank you for this opportunity to share my story and the mission behind EmpowerHer Network. I am excited to continue empowering women and making a positive impact in the entrepreneurial world.

How did you build your audience on social media?

Building an audience on social media was a journey filled with learning, experimenting, and engaging with my target audience. When I first started, I was passionate about sharing my knowledge and insights on branding and empowerment, but I knew I needed to reach a wider audience to make a significant impact.

Finding My Voice:

The first step was finding my unique voice. I wanted to be authentic and relatable, so I infused my content with a bold, unapologetic style full of personality. I adopted a tone similar to Cardi B—real, raw, and full of energy. This resonated well with my target audience, who appreciated the authenticity and flair.

Creating Valuable Content:

Content is king, and I focused on creating valuable and engaging content that addressed the needs and interests of my audience. I shared tips on branding, business development, and personal growth. I also provided behind-the-scenes glimpses of my life and work, making my content more relatable and engaging.

Consistency is Key:

Consistency played a crucial role in building my audience. I made sure to post regularly and maintain a consistent theme and message across all my social media platforms. This helped in creating a cohesive brand image that my audience could easily recognize and connect with.

Engaging with the Community:

Engagement is vital for growth on social media. I made it a point to respond to comments, messages, and mentions promptly. I also participated in relevant discussions, joined groups, and collaborated with other influencers and brands. This not only helped in increasing my visibility but also in building a strong community.

Leveraging Different Platforms:

Different social media platforms serve different purposes, and I leveraged each platform’s unique features to reach my audience. On Instagram, I focused on visually appealing content and stories; on Facebook, I engaged with my audience through groups and live sessions; on LinkedIn, I shared professional insights and connected with industry peers.

Using Analytics:

I paid close attention to analytics to understand what type of content resonated most with my audience. By tracking engagement rates, reach, and follower growth, I was able to refine my strategy and focus on the content that performed best.

Running Campaigns and Ads:

To boost my reach, I ran targeted ad campaigns and collaborated with influencers in my niche. This helped in reaching a broader audience and attracting followers who were genuinely interested in my content.

Advice for Those Starting to Build Their Social Media Presence
Be Authentic: People connect with authenticity. Be true to yourself and let your personality shine through your content.

Know Your Audience: Understand who your target audience is and what they care about. Create content that addresses their needs and interests.

Provide Value: Share valuable and actionable content that your audience can benefit from. Whether it’s tips, insights, or inspirational stories, make sure it adds value.

Consistency Matters: Be consistent with your posting schedule and maintain a cohesive theme across all platforms. Consistency helps in building trust and recognition.

Engage Actively: Don’t just post and forget. Engage with your audience by responding to comments, messages, and participating in discussions.

Leverage Different Platforms: Each platform has its strengths. Use them strategically to reach your audience where they are most active.

Use Analytics: Regularly check your analytics to understand what works and what doesn’t. Use this data to refine your strategy.

Collaborate: Partner with other influencers and brands to expand your reach. Collaborations can introduce you to new audiences and create a sense of community.

Invest in Ads: If your budget allows, invest in targeted ads to boost your visibility and attract new followers.

Be Patient and Persistent: Building an audience takes time. Stay patient, keep experimenting, and don’t give up.

Building a social media presence is an ongoing journey, but with authenticity, consistency, and engagement, you can create a strong and loyal following.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

You Are a Badass: How to Stop Doubting Your Greatness
48 laws of Power
Think and Grow Rich
Dear Black Woman

Contact Info:

• Website: https://www.empowermentmaven.com
• Instagram: https://www.instagram.com/empowermentmaven/
• Facebook: https://www.facebook.com/EmpowernentMavenDime
• Youtube: https://www.youtube.com/@TheEmpowerHerNetwork