Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Robin Moore

The story behind our mission at MyCo Planet is rooted in a personal experience and my passion for growing food. A few years ago, I was searching for fresh gourmet mushrooms, particularly Lion’s Mane, for my own use but couldn’t find them in the local grocery stores. It became clear to me that there was a gap in the market for these high-quality, fresh mushrooms. Instead of waiting for someone else to fill that void, I decided to take matters into my own hands and started growing them myself. Read more>>

Jeremiah Rushing

The intention of my business is to help people have a healthier self esteem of themselves. When I was studying sociology at Morehouse College, my focus was on the likelihood of low income students graduating college within four years. I decided to explain my research through a theory called Cultural Capital. Cultural Capital is the non material capital people use to gain access to different spaces and to attain resources. Since I’ve started my business I have created a space where people I have capital with come to and form meaningful relationships. I have used my business as a way to bring people together in a sense. Read more>>

Jasmine Steadman

My mission statement is important to me because baking is more than just creating delicious treats or having the best ingredients. For me, it’s about love, family, and the simple joy of sharing something made from the heart. It’s honoring the traditions and memories that have shaped me into who I am today. Some of my fondest memories are tied to the kitchen. Like learning cherished recipes that my grandmother was stingy with (ask my family…iykyk..ha). The memories of getting my first easy bake oven and making my brother try everything (I’m sure he’s much more happier with my baking skills than when I was 5). I still smile thinking about making “sticky stuff” (my version of rice krispy treats) with my little cousin. He would sit on the counter, Read more>>

Madison Curtis Gumbert

At Madison Curtis Coaching, our mission is deeply rooted in a personal journey that resonates with my own experiences and the transformative power of pageantry. Growing up, I witnessed firsthand the significant impact that confidence and self-expression can have on young girls. I remember grappling with my own insecurities and how participating in pageants helped me discover my voice, build resilience, and develop essential life skills. Read more>>

Katesa Washington

My goal is to make every woman who sits in my chair feel comfortable, heard, and absolutely beautiful while providing a luxury, relaxing experience. I believe in healthy hair first and creating a space where you can unwind and trust that you’re in expert hands. Read more>>

Britt Jones

The mission behind Covered was never just about launching a brand. It was about walking in obedience. For me, Covered was born out of a prayer. I felt a deep pull to create something that could merge my love for fashion with my unshakable faith. I’ve always believed that God shows up in the everyday. Through people, through moments, and yes, even through the things we wear. Read more>>

Corwin Parker

The mission behind Swing Fore MS is deeply personal. Being diagnosed with Multiple Sclerosis at 29, I’ve experienced firsthand the challenges and uncertainties that come with living with an autoimmune disease. My mission is not only to raise awareness and fund research for MS but also to show that no matter what life throws at you, you never give up. It’s about getting back up every time you get knocked down and continuing to fight—for yourself, for others, and for future generations who shouldn’t have to face the same struggles. This mission is meaningful to me because I don’t want my kids or anyone else to worry about this disease. Read more>>

Janna Feiguinova

From Dream to Reality in the World of Fashion.

Three decades ago, I arrived in the United States with a suitcase full of dreams and an unwavering passion for style. I was stepping into the unknown, but one thing was certain—I had an innate eye for beauty, and I knew that fashion was my calling. Read more>>

Tina Belge

Catalyst Community Consulting’s mission is to spark positive change for our clients. Seemingly simple but hard work to do. It’s been my mission not just for this business but for my life. I’ve dedicated my career to the public sector, serving my country, state, and county at different levels of government. I think it comes from a deep sense of responsibility and a high value for justice. Growing up I’d watch the nightly news with my dad over a bowl of ice cream and I witnessed the immense need, the injustice. and the politics of it all. I came away wanting to be part of the movement to make the world a better place. Read more>>

Estephanie Contreras

The mission behind Meraki goes beyond giving a beauty service to our clients. The approach is authenticity with genuine care for our clients. When Meraki was evolving, I loved to create a space where clients felt heard and understood; that it was not another appointment. It was a creation of relationship, and understanding while clients enjoyed receiving their services. As Meraki evolved and expanded to a commercial building, the mission expanded to create a space where clients of all walks of life, felt safe and comfortable. South Bend did not have a high end spa or beauty business at the time where people could receive high end quality services. Aside from this, the Spanish community did not have a high end spa business that they could enjoy all while feeling understood. Read more>>

Joy Park

My mission is to help the Indie authors of the world—wether that be helping them take some of the weight off their shoulders by doing tasks that would enable them to have more time to write, or even doing something as simple as reading and reviewing! Read more>>

Monica Meier

Our mission is “to change the perception of plant-based food one bowl at a time”.

Ten years ago I read a book about animal ethics, learned about nutrition watching the film Forks Over Knives and was made aware of factory farms, where most of the animals we eat are raised. After gaining this knowlege in a short amount of time, I decided to try eating plant-based for 40 days and quickly gained energy, lost weight, saved money… I knew it served me well, so I continued and still eat plant-based today! Read more>>

Robert Rocco

I strive to provide professional photos of my clients accomplishments on the trial field, no matter the location. I put maximum effort to ensure that every competitor has quality photos of their team and show that all the hard work they put into training and trialing pays off. Read more>>

Jessica Rojo

“Together we are beautiful” and “Unity through Music” it’s not just our slogan it’s our mission statement. We as humans thrive when we’re united and feel we have a purpose when involved within a community. I want to create a safe place for people to express themselves and be part of something bigger than themselves, giving people something to believe in and to look forward to in this lifetime. Our goal is to impact people’s lives through music and Ethereal Sounds. Read more>>

LaDarius Davis

The inspiration for this mission stems from a deep recognition of the challenges facing today’s youth—lack of direction, financial instability, and limited access to critical life skills. Many adolescents grow up without clear guidance on how to navigate their future, often falling into cycles of economic hardship, poor decision-making, and underdeveloped leadership abilities. Read more>>

Christy Johnson

The mission of Fearless Church—to love more and fear less—is rooted in a deep commitment to living out faith with boldness, compassion, and unwavering trust in God. Their story is one of transformation, courage, and radical love, inspiring individuals to step beyond their comfort zones and embrace a life filled with faith rather than fear. Read more>>

Steven Muela

At House of Muelz, our mission is rooted in the belief that self-expression and creativity are powerful forces that can inspire individuals to discover their true purpose. I’ve seen firsthand how creativity can connect people and drive positive change. Our core values of passion, courage, creativity, community, and fearlessness guide our work and empower others to elevate their own creative expressions. We aim to create a timeless space that nurtures artists and fosters meaningful relationships. This mission is deeply meaningful to me because I’ve experienced how creativity can transform lives and communities. By building a creative ecosystem, we hope to offer others the opportunity to express themselves and find purpose through their own artistry. Read more>>

Nina Livingston

I have two missions. My first mission is to help families in the low income bracket be able to afford pictures because when I was growing up, I also lived in a low income family and it was definitely hard not being able to share in the joys with my friends when they had family pictures done or when prom season came and we could only get phone pictures. I also saw the toll it took on my parents because they were working their butts off and still couldn’t afford to capture some of the big moments. I believe that everyone deserves to have pictures and be able to capture the special moments in their lives no matter how big or small! That is why I like to work with my clients and do everything I possibly can to help them out. Read more>>

Adwoa Rey

Women of Praize was born out of a deeply personal experience. Nearly 20 years ago, I was having one of those days where nothing seemed to go right, and I felt completely alone in my struggles. IAs a woman of color working in politics, I faced challenges that many around me couldn’t fully understand. Seeking solace, I reached out to a few of my Capitol Hill colleagues—other women of color who knew the pressures we faced—for a word of prayer. That simple act of reaching out turned into something transformative. What began as a small prayer gathering quickly grew into a sanctuary, a sisterhood, and a source of strength for women of color navigating the demanding world of politics. Read more>>

Brittney Bartholomew

As the Executive Director and Founder of The Princess Academy, this mission is personal to me because it stems from my own experiences. In college, while serving as Vice President of a student organization, I was responsible for leading a community project. I proposed a prom dress giveaway for young ladies in need, inspired by my own experience of receiving a free prom dress in high school. Read more>>

Savannah Carlucci

Before stepping into real estate, I worked in a client-facing role where I had the opportunity to help people and provide a valuable service. That experience shaped my ability to truly understand clients’ needs, communicate effectively, and guide them through important decisions. When I transitioned into real estate, I brought those skills with me, knowing that buying or selling a home is one of the biggest financial and emotional decisions a person can make. Read more>>

IBé Crawley

After 30 years of teaching in public education, I realized that my students didn’t see the history of America as important in their everyday lives. As an African-American female teacher, the stories of the founding fathers seemed remote. I decided that I wanted to help people see history more personally. Read more>>

Ashley Patino

Throughout my life I have realized how much people love to take time for themselves and pamper themselves with a good snack, let’s say it’s a time when we hug ourselves. Unfortunately, most of the treats on the market harm us with their high sugar content, and we can’t avoid feeling guilty. My mission is to remove that guilt that is affecting our lifestyle, even our self-esteem, I want to give us that freedom to enjoy something tasty and feel full and safe. Read more>>

Marie Foss

At Marie Foss Photography, my mission is to capture stories of love, light, and life in their most authentic form. Photography is my way of spreading joy, kindness, and positivity—whether through traveling and sharing the beauty of the world around us or celebrating your personal and romantic journey. At its core, my work is rooted in the deep belief that love and light, in all their unique forms, deserve to be seen, cherished, and remembered. Read more>>

Mrs. Sathya Callender-Wilson

At Scars of Survival Inc., our mission is deeply rooted in personal experience and a commitment to transforming lives shaped by the hardships of domestic violence. Having overcome my own journey through these adversities, I recognized a profound need for community, understanding, and resources for survivors. This realization sparked the creation of our organization, dedicated to helping others not just survive, but heal and thrive. Read more>>

Patris Kirakosian

Our mission is to serve more than just coffee – we serve authenticity in every cup. Fueled by a deep love for bold flavors and quality coffee, we blend passion with purpose. We’re here to create an inclusive coffee culture, bringing people together all across Los Angeles, one delicious brew at a time. No matter where you are, we’re ready to roll in and serve up something exceptional. This is meaningful for our team because it’s about creating an elevated experience while sharing in the moments that matter, celebrating milestones and creating lasting memories. Read more>>

Danielle Bernock

My story is what turned into my mission. I started my company 4F Media to publish my first book, Emerging With Wings. I shared my story of inner healing to help others. But, the response to my story revealed the extensive issue of emotional trauma in society. I hadn’t expected that. Like most trauma survivors, I blamed myself for my problems and minimized the causes. That kind of response is what feeds the toxicity of trauma and silently kills people. Yes, I did say kills, but please stay with me. Unaddressed trauma is detrimental and leads to various health issues. Some chronic, some severe, and many terminal, like heart disease and cancer. Read more>>

Jennifer Kaplan

Our mission isn’t just about securing public relations opportunities for clients. At its core, our mission is about impact. When our clients share that their story, segment or coverage led to expanded awareness of their organization’s brand or mission, and helped meet their objectives (donations, sales, attendance, awareness), that gets us so excited about the work we do. Facilitating our client’s exposure and impact within the community, and sharing their unique story, is the drive behind Evolve PR & Marketing’s mission. Read more>>

Jessica Howard

As a serial entrepreneur, author, and hairstylist, my mission is to empower others whether through business, storytelling, or personal transformation. I believe that everyone has a vision and a purpose, but many don’t know how to bring it to life. That’s where I come in. Read more>>

Anmol Gogia

At Crobstacle, we believe in rethinking things that change the world. Our mission is to empower businesses with digital transformation solutions that drive real growth, efficiency, and innovation. But this mission is more than just a business strategy, it’s deeply personal to me. Read more>>

Angie Correa

I created my mission statement—”My mission is to support women in releasing themselves from financial concern so they can say ‘yes’ more than they say ‘no.’”—because of the example set by my mother.

I was raised by a strong single mom who always found a way to make things happen for my sister and me. Despite the challenges, she made sure we could experience the best—taking us on vacations, putting us in private school, and eventually moving into an apartment she owned. She didn’t just make ends meet; she built a life where we didn’t feel the weight of financial limitations. Read more>>

Lakeisha Ruggiero

Both Pafumi Boutique and Visionary Start Smart were born from deeply personal experiences and a genuine desire to empower others—especially women, mothers, and aspiring entrepreneurs who, like me, have faced overwhelming odds but still dream big.

Pafumi Boutique was inspired during a season in my life when I was transitioning from surviving to thriving. I realized how much confidence, self-worth, and power comes from simply showing up as your best self—starting with how you dress. I didn’t just want to sell clothes; I wanted to build a brand that empowers corporate women and everyday professionals to feel unstoppable. Read more>>