We recently connected with Ashley Patino and have shared our conversation below.
Ashley, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?
Throughout my life I have realized how much people love to take time for themselves and pamper themselves with a good snack, let’s say it’s a time when we hug ourselves. Unfortunately, most of the treats on the market harm us with their high sugar content, and we can’t avoid feeling guilty. My mission is to remove that guilt that is affecting our lifestyle, even our self-esteem, I want to give us that freedom to enjoy something tasty and feel full and safe.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Since I was a little girl I’ve been interested in a healthy lifestyle. When I was a teenager I faced an eating disorder that affected my way of living, fortunately, later I was able to open my eyes and understand that you can enjoy life and food without guilt, choosing ingredients that nourish the body and help us feel good. In my experiments came out with these dates that provide a lot of energy due to their natural sugar, I fill them with nuts of your choice either pistachios, almonds, or hazelnuts, besides they also have caramel, they’re covered with chocolate, it’s a feast of flavors, you don’t even realize that you’re eating something healthy, because they don’t have sugar! They’re hardened with monk fruit. It should be noted that they are organic products, which is even more attractive.
We’d love to hear about how you keep in touch with clients.
As a start-up company, I’ve been able to go back to my customers and ask them what they thought of the product and if they have any suggestions, I think it’s important to listen to your audience because there are times when we focus on what we think that they would like and the reality is different. This communication has also given them a sense of belonging since they feel contemplated and know that you’re not only looking for their money but to satisfy them in all possible aspects, thanks to this I have been able to improve and have other ideas that I will soon be working on.
Okay – so how did you figure out the manufacturing part? Did you have prior experience?
Yes, I make my product from scratch and by myself. It has been a long road to get the best product, there were many times when I wanted to give up, I did a lot of testing, every day a different recipe, I couldn’t get to the point I wanted, and I must confess that this frustrated me too much, but I kept trying… This takes me to my daily mantra “consistency”, sometimes we think that it’s easy to get to a point because others have already done it, and when it’s your turn to walk that path you see that it isn’t that easy, nobody is born knowing, practice makes master and every time we are consistent we advance, and every mistake makes us better.
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