We’re excited to introduce you to the always interesting and insightful Steven Muela. We hope you’ll enjoy our conversation with Steven below.

Steven, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

At House of Muelz, our mission is rooted in the belief that self-expression and creativity are powerful forces that can inspire individuals to discover their true purpose. I’ve seen firsthand how creativity can connect people and drive positive change. Our core values of passion, courage, creativity, community, and fearlessness guide our work and empower others to elevate their own creative expressions. We aim to create a timeless space that nurtures artists and fosters meaningful relationships. This mission is deeply meaningful to me because I’ve experienced how creativity can transform lives and communities. By building a creative ecosystem, we hope to offer others the opportunity to express themselves and find purpose through their own artistry.

Steven, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Steve Muelz, the founder of House of Muelz, a media company based in NYC specializing in short-form content. My journey into videography began during a tough period of depression. For months, I struggled, and the only thing that helped me through it was expressing myself through video. It became my medium for self-expression and a way to rediscover who I was as a creative. This process gave me a deeper sense of purpose and became my “why” – to use my gift of visual storytelling to make a positive impact, particularly within my community. At House of Muelz, I offer services like music videos, branded content, and creative visual projects that help clients authentically share their stories. What sets me apart is my unique perspective, built on overcoming personal challenges and using creativity as a tool for healing and connection. I’m most proud of the impact my work has had on others, and I want potential clients and followers to know that House of Muelz is about more than just visuals – it’s about empowering people to express themselves and create positive change.

How’d you build such a strong reputation within your market?

What has helped me build my reputation in the market is my deep passion for curating experiences that elevate my community. Through projects like 1Train Cyphers, I’ve been able to create a platform that uplifts aspiring artists and creatives by offering them free content and opportunities to showcase their talent. These events have played a pivotal role in building my reputation, as they highlight my commitment to giving back to the creative community. By focusing on supporting others and providing value, I’ve been able to cultivate meaningful relationships that extend far beyond just business, solidifying my position as someone who genuinely cares about empowering others.

How did you build your audience on social media?

Building my audience on social media has been a journey that started with a lot of hustle and consistency. I remember one of the first things I did to garner attention was passing out 500 Snapchat flyers on my college campus. It was a guerrilla marketing tactic to get people’s eyes on my work and grow my followers. Over the years, I kept showing up with authentic content that reflected who I am and what I care about. Whether it was sharing my personal story, behind-the-scenes footage, or creative projects, staying true to myself has resonated with people and helped me grow steadily. My advice for anyone starting to build a social media presence is to stay consistent, be authentic, and focus on creating value. Don’t be afraid to take risks and experiment – it’s all about connecting with people and showing them who you really are.

Contact Info:

• Website: https://Houseofmuelz.com
• Instagram: https://www.instagram.com/stevemuelz/
• Facebook: https://www.facebook.com/StevenMuela/
• Linkedin: https://www.linkedin.com/in/steven-muela-12761862/
• Twitter: https://x.com/stevenmuela?s=21
• Youtube: https://www.youtube.com/@1traincyphers
• Other: https://houseofluts.myshopify.com

Image Credits

@RSFVISUALS