One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Ashlie Jenkin

The way I came up with my business name Meplustwoo was at the time I only had two kids and it was just Meplustwoo. Now with me having three children the business is still Meplustwoo but more for my son and his two sisters. Once I went and received my esthetics license I was thinking about what could be a good name for an esthetics business… I started thinking what is something unique and since I wanted to focus more on the full body not just skin I came up with Bodyaholics. Read more>>

Jaketa White

I am a Christian And God Jesus is the Head Of My Life. I Wanted to dedicate my Brand to Them Because I Know That Everything I Have Comes From God James 1:17; 1 Corinthians 12:1-11). I Love Making Woman Feel And Look Beautiful Beauty is a Gift From God So I Decided to Devote My Brand To God And The Gift of Beauty That Was Given To Woman On Earth and In Heaven Heavenly Bombshell Angels. Read more>>

Katherine Goolsby

The name “Little House of Soap” was inspired by the “Little House on the Prairie” books and TV show. When I first started soap making, my daughter, “Bear”, and I were visiting Savannah, Georgia. We happened to stumble upon a natural body care store. Bear has eczema, and I was looking for a natural way to help her that didn’t involve steroid creams and ointments because those products are chemical based and can thin the skin. Plus, it turned out that Bear also enjoys the Little House on the Prairie books and TV show, just like her mom. Read more>>

Samantha Semle

It took some trial and error when coming up with our name. We spent days tossing ideas around based on a few factors: what do we hope to accomplish with our content and how would it relate to the name, can we grow with the same name over time, and was there availability on Instagram? (Believe it or not, most usernames are already taken!). Book the Reservation is all about traveling, doing fun things, and planning ahead— from vacations and hotel bookings, to dining reservations and everything in between. We look at the name Book the Reservation as an action— Book the Reservation for your dream trip or simply make a plan for tonight’s dinner lineup. Read more>>

Amberrose Lamoureux

The name of my shop is Lilly Beth Bath and Beauty and I currently make soaps and candles. The inspiration behind my business name are my grandmother, Lillian, and my mother, ShariBeth, both of whom our family lost too soon. During quarantine I learned how to make soaps and from there that’s how I got into wanting to start a business and O couldn’t figure out a name until one day their names kept popping in my head. Read more>>

Shauntee Edwards

The idea behind Daily Thread Thrift is that most of us wear some basic things every day: socks if the weather permits, underwear (or not; this is a judgment-free zone) This is a universal truth unless you live in a nudist colony. (Again, be free to be you.) When we get dressed for a big date or a wedding we are very intentional about what we put on, however, our “everyday clothes” are not chosen with as much intention. We often don’t realize that our everyday clothes speak the loudest about our physical and mental state and our identity. As unique as we are, clothing is a thread that ties us together. Every day, we as a people must get dressed, and I love that commonality. Read more>>

Sylvestre Dupont

Naming a company can indeed be challenging. We were looking for something striking, short, and with an available .com domain. The term “parse” is deeply rooted in what we do at Parseur. We automate the process of analyzing and interpreting data from documents like emails and PDFs, called “parsing”. It seemed natural to incorporate this concept into our company name. Read more>>

Sydnie Rushing

When I was in the beginning stages of planning I workshopped a lot of names. So many were kitchy and ill fitting for my brand vision. Businesses who’ve been around for a while will often admit they wished they’d named their business after themselves but Sydnie was never a great name for a clothing store. However, my last name is Rushing. In the early vision boards, many Wes Anderson images and themes were defining characteristics of my branding. Wes Anderson fans would know of the movie Rushmore. I thought to myself “Rushmore” was a bit cooler version of Rushing and so I went all in. Read more>>

Ebony James

The name of my business Ebony James is a callback to my mother. Growing up, I was always aware that my mother never got to know her mom because she passed when my mother was very little. I am the face of my business and Ebony is my name but James is actually a last name from the maternal side of my family. Read more>>

Joshua & Chelsi Lowe

So this is kinda our third rebrand so to speak, the first was by accident. I (Joshua) started doing photography back in 2007. Back then I just went under the brand “JL Photography” It was simple, it was just a play on my name Joshua Lowe. I had built a website, I had emails set up, etc. Well, 2 years in I let my domain name lapse, and someone bought the domain. So that kind of forced rebrand. I believe that was in 2010, so I just shifted everything to Joshua Lowe Photography. Chelsi and I got married in 2011, and she had always helped me with sessions, but now she was not only helping me but also doing a lot of the things behind the scenes, like booking sessions, running social media, etc. So it was more about us and not just me anymore. Read more>>

Anna Pairolero

I knew as soon as I created my business that I wanted its name to be not only special to me but also meaningful to those around me. I wanted the name to represent the city where I established my business, which is Milwaukee, WI. Milwaukee has many nicknames, but one of my favorites is Cream City. The reason behind this nickname is the cream-colored clay bricks that many of the buildings in Milwaukee were built from in the 19th century. Then I saw the word “threads,” and it really caught my eye! I wanted to use a word that represents all of the inventory I have, not just clothing! And that is how I came up with Cream City Threads. Read more>>

KARIN BREVE

The name “Iconic Design” likely reflects the core values and vision behind my interior design business.
The word “Iconic” conveys something that is distinctive, timeless, and highly recognizable, “Iconic Design” reflects my desire to create designs that stand out, leaving a lasting impression on my clients, translating to a level of quality and uniqueness that defines my work. The goal is to make spaces that are not just beautiful but memorable, embodying a sense of style that is both current and enduring. Read more>>

Samantha Wallace

The journey to naming my business, “Platinum Aperture Designs,” was one of thoughtful reflection and creative exploration. I began by listing words that resonated with me—words that felt powerful, inspiring, and aligned with the vision I had for my work. One word that stood out immediately was “Aperture.” My love for photography compounded with my optical engineering background and the way an aperture functions, controlling light and focus, made it a perfect metaphor for my approach to design: adjusting perspectives and honing in on the unique needs of each project. Read more>>

Esmeralda Badillo

Coming up with a business name was definitely a challenge. I had everything in place for my home-based dog baker, except the name. Feeling a bit impatient, I started brainstorming ideas with my boyfriend. We tossed names back and forth, trying to find something that would reflect both my Mexican heritage and my love for dogs. Read more>>

Paige Barrett

I chose the name Barrett Clothing because it’s my last name, and I’ve always felt a deep, personal connection to it. The brand is a reflection of who I am, so it was important that the name captured that same authenticity. From the start, staying true to our core values—especially authenticity—was essential, and using my last name felt like a natural fit. Barrett Clothing was born from my desire to create garments that feel effortless and carry a sense of nostalgia. Growing up by the beach, I always had a go-to piece of clothing in my tote bag, something versatile enough to transition from a long day at the beach to a fun evening out. My goal has always been to create clothing that evokes a sense of ease and fun, and by naming the brand Barrett, I felt it was the perfect way to honor my roots. Read more>>

DJ EAROUSE

My main mission as a DJ is to stimulate every part of the body and soul but I also arouse and stimulate ears. No Diddy. Read more>>

Erica Marchand

Believe it or not, my business is named after my children. (No, they’re names aren’t Bear and Fox!) When I was expecting my first kid, we didn’t know if it was going to be a boy or girl so we nicknamed it “The Cub,” a baby bear. And in true second child nature, we didn’t nick name them anything (we were too busy chasing The Bear around to think of a nick name!) When Freddie was born he was very naturally gifted all kinds of fox items. Not only did I want my brand to be outdoorsy by nature, I knew that the imagery that is associated with bears and foxes was very playful as well, which is a huge part of the brand voice behind the clothing. Read more>>

Jaymi

The name “Jaymi Knows Fun” was created because I wanted to inspire people to find fun in the mundane. I moved to Delaware from Florida in 2020, and that was a huge lifestyle shift for me. I moved from a city and state where there was always something going on, to a city and state that you have to look a little harder to find fun events and things to do. I started to find some amazing hidden gems, places to go and things to do. This inspired me to share with others through content creation and show people that living in Delaware actually can be fun. Delaware is honestly so under rated. There is so much to explore. As an ex-flight attendant, traveling is my passion and it’s a huge part of who I am. I was born in Long Island, New York, but raised in Clearwater, FL. My family was always back and forth from New York to Florida. I moved to Thailand after college to teach English. Read more>>

Danielle Hearn

MAUD felt like the perfect fit—a name that embodies strength, elegance, and meaning. While inspired by my great-grandmother’s name, Maude, it’s less of a tribute and more of a reflection of what I want this brand to represent. The name means blessed and powerful house, which speaks to the foundation I’m building—a brand designed to create unforgettable wedding experiences that feel both elevated and intentional. Pronounced “MOD,” MAUD is where fine art meets fashion, giving couples a wedding day that’s as striking as it is meaningful. Read more>>

Eboni Talley

Love HUE to Life is very dear to my heart (pun intended!), a play on words AND has a MULTI-FACETED meaning…. Keep reading..

First of all, I am a LICENSED Cosmetologist and a Hair Colorist. The word “Hue” means color or shade of a color, also referred to as the pure spectrum color (i.e, red, yellow, blue, orange, green, violet).
I LOVE creating colors for my guests in the salon AND I LOVE the confidence it brings out of them! Read more>>

Galina Sowls

That’s a great question! It actually took me over a year to come up with the name. Naming a business is hard. I remember spending countless hours making lists in my notes app, writing down every possible name and word that came to mind. I’d go back and forth, trying to find something that truly captured what I wanted to create. Some ideas were close, but nothing felt quite right. Read more>>

Denise Grant

HACTAC Events is actually the acronym to my previous business name. I started off in business as the cake decorator and my company name was Here A Cake, There A Cake. It was a name my mother made for my business. When I decided to transition into floral decor and design, I wanted to keep the name some how and that is how I became HACTAC… Read more>>

Steven Hamner

There are several businesses that I am involved on a weekly basis if not a day to day basis (feel fee to cut out or just use whatever you like)

Reach Training – This is our sports performance business that has two arms to it. We train high level athletes during their offseason’s, majority of the clientele are MLB & NFL athletes. Our other branch is used to serve underserved areas and give the same type of training that we give to professional athletes, to underserved areas. That is why we named the company Reach, because we are trying to Reach and have an impact regardless if it is a pro athlete or not. Read more>>

Phree Finney-Durham

Essence of Phreedom came from my name “Phree” and wanting to create something that was a representation of myself, my mission and my creativity. Read more>>