Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?
Zoe Germaine
My mission is to tell love stories through honest, emotional, and artful imagery. I’m passionate about capturing more than just beautiful moments—I want my clients to look back at their photos and feel everything they felt on that day. The laughter, the nervous butterflies, the quiet in-between moments—they all matter. Read More>>
Chris Barnes
I didn’t build these brands to play the game—I built them because I was tired of watching people with real stories get ignored. Vision Studios Kentucky and Lions and Kings Lifestyle exist for the ones who had to earn every inch of respect, rebuild after failure, and keep showing up when no one was clapping. Read More>>
Linda Gatt
Equo was born from a simple but powerful belief: people feel their best when they feel seen. Our mission is to create a salon experience that goes beyond great hair—it’s about genuine connection, elevated artistry, and a space where both clients and stylists feel respected, inspired, and cared for. Read More>>
Karina Townsend
The Story Behind Our Mission – Blue Denim Doodles
Our mission at Blue Denim Doodles is simple but powerful: to rebrand what it means to be a breeder. There’s a long-standing stigma around dog breeding—people often assume it’s purely for profit. But for us, it’s deeply personal. It’s about ethics, intentionality, and love. Read More>>
Jacob Bain
My wife and I met almost 22 years ago. In the next year, my wife had a lump removed from one of her breasts. He mom is a breast cancer survivor and her grandmother unfortunately lost her life when my wife was very young from that tragic disease. Likewise, my wife and daughter have eczema and during, Covid we needed to find a way to treat their eczema given the difficulties we had getting into the doctor. Read More>>
Victoria Bolorunduro
At Dat B cosmetics our mission is to bring the magic of K-pop, anime and K culture to life through vibrant, high quality, affordable make up. As a black owned brand we are committed to inclusivity, creativity and self expression for everyone. Whether you are a casual fan or dedicated Stan, our products are designed to empower you with confidence and Bold trendsetting aesthetics. Beauty is limitless. Let’s celebrate it together! Read More>>
Alexander Gusev
Our mission is rooted in something deeply personal. As a commercial photographer, I’ve always been drawn to the human side of business, the passion, the purpose, the quiet persistence that often goes unseen. Early in my career, I realized that many small brands with powerful stories were struggling to be seen in a world dominated by big-budget visuals and polished ads. I knew I could help change that. Read More>>
Fabio Passos
**“For me, Brazilian Jiu-Jitsu is much more than a sport — it’s a life philosophy. Our mission is to show how BJJ impacts people not only physically, but mentally and emotionally too. On the mats, everyone is equal — it doesn’t matter your race, gender, religion, or background. You face pressure, solve problems, and build resilience — all in real time. And that mindset carries into everyday life and business. Read More>>
Eileen Graham
Perfect Solutions was born from a personal need I had as a mother. I’ve always believed that learning, education, and the pursuit of knowledge are essential to living an abundant and meaningful life. My mentor once told me, “You are your children’s first teacher,” and I took that to heart. Read More>>
Ayman Armoush
The mission behind Handy Hive Pros is to eliminate the frustration and friction that so many homeowners face when trying to get basic work done on their homes. Read More>>
Christian Johnson
Thrive Ministry Consulting was born out of nearly 15 years of hands-on experience in worship ministry—a journey that has shaped not only my passion, but also my perspective. Over the years, I’ve had the privilege of serving in churches of all sizes and styles. And in that time, one thing became increasingly clear: many churches are quietly struggling— Read More>>
Daseul Kim
As a jazz bassist, the founder of Groove & Co., and a current member of the U.S. Navy Fleet Band, my mission is to use music as a bridge—to connect people, uplift spirits, and create meaningful experiences wherever I play. Read More>>
Lauren Rowley
My mission is rooted in personal experience — it started out of necessity, not strategy.
As a Master Stylist, I spent years surrounded by products that were filled with harsh chemicals, synthetic fragrances, and ingredients I didn’t fully understand. Over time, I developed severe allergic reactions that left me questioning everything I once trusted in the beauty industry — especially the idea that “professional” meant “safe.” Read More>>
Dillon Thomas
At Dill’s Images, our mission is to help people and businesses show up confidently and tell their stories through powerful visuals. But for me, it’s more than just snapping pictures—it’s personal. Read More>>
Krupa Corn
At Restored Birth and Fitness, our mission is simple: prioritizing rebuilding over bouncing back.
If you’ve ever been pregnant, you know how loud the “bounce back” culture can be. The questions start early: “When will I lose the baby weight?” Read More>>
Kristina DiPalo
My mission is to awaken people to what is within, what is still possible and how to become an iconoclast.
Realizing that the life you are living is not the life you envisioned is a hard realization. I’ve lived that situation both professionally and personally. Especially at what I call “watershed moments” when a difficult transition point arises – a major professional crossroad, a challenging organizational transition, the beginning of a new period of life, Read More>>
Karin Valk
My mission began with a question I kept returning to as an international school teacher: Where do kids go for support when everything around them keeps changing and they don’t speak the host country’s language? Read More>>
Laura Henkel
At my core, I’m a connector. I bring people, ideas, and resources together across arts, advocacy, and philanthropy to create initiatives that uplift communities and empower others. From overseeing global arts projects and preserving cultural heritage to stewarding philanthropic strategies, I turn meaningful ideas into real-world impact. Read More>>
J. Andrea
JA Living helps busy families create calm, functional homes by organizing spaces in a way that supports their unique lifestyle and well-being.
For several years, I worked closely with families in childcare, and it remains one of the most meaningful chapters of my life. Spending time with children and, especially, with mothers gave me a deep appreciation for the tireless, beautiful work parents do every day. They teach, guide, nurture, and love unconditionally, often without recognition. Read More>>
Lisa
“Imperfection is Beautiful” is more than a brand, it’s a movement rooted in self-acceptance, resilience, and authenticity. My mission is to uplift self-esteem and inspire a more inclusive and compassionate community by embracing the beauty found in our flaws, life’s challenges, and the journey of healing. Read More>>
Donna Murray
I’ve been teaching dance for over 25 years and have built a reputation of being a loving, energetic, positive instructor that will bring out the best in each child. My mission is to teach and develop students to their full potential, with me every child counts, not just competition kids or the ones who can afford it. Read More>>
Denise Vernon-Dyson
At D.C. Dyson Consulting, our mission is more than a statement—it’s a calling. We exist to help people reclaim their voice, walk in purpose, and build with power. Our work is rooted in the belief that every individual, every vision, and every business carries divine potential. I don’t just see clients—I see souls. I see stories. I see generations being healed and redefined through the work we do together. Read More>>
Luz Ariza
El Arka’s mission is to share the taste of the Colombian kitchen from the point of view of the multiple flavors that exist in each culture. I firmly believe that when we’re talking food, there are two different mentalities. The first is one that has a predisposed expectation of certain flavors and expects all foods to fit into a mold of “This should taste like…”. Read More>>
Irena Spegar
The Boonly’s mission is to inspire curiosity, reflection, and joy through thoughtful content and products that foster personal growth and connection in everyday life. As someone who worked in the nonprofit sector and political consulting, lived on four different continents and immigrated to the US in the end, I spent so much time rushing and chasing the next achievement that I ended up feeling burned out. Read More>>
Eddie Gamarra
My goal is to create new legal structures and promote some financial structures in order to put storytellers in the driver’s seat. On the one hand, I have seen the entertainment industry’s “own and control” model flounder. On the other, I have seen the rise of self-publishing into a respectable and potentially lucrative alternative to traditional publishing. Read More>>
Chris Anthony
JUSSTCHRISBEAUTY isn’t just a brand it’s a promise, a legacy, and a love letter to the people who raised me. I founded this company in 2022 with a mission to celebrate people who look like me and to create a space where everyone feels seen, valued, and beautiful. Read More>>
Sean Kelly
When I started The Clay Corner, I didn’t really have much of a mission beyond creating a cool pottery studio that would support me financially. Over the years, my mission has developed substantially. I wouldn’t say that The Clay Corner is a “mission driven company” in the way that a charity or non-profit is. I strive to operate just like any other for-profit business should. Read More>>
Debra Corness
At Wood Burning Arts, Colorado-based artist Debra Corness transforms the rustic elegance of nature into beautifully crafted wood-burnt pieces—from canvas art and jewelry to bespoke furniture. What drives her is more than creating visually striking work; it’s a deep-rooted connection to Colorado’s landscapes. Her mission—to celebrate the region’s natural beuty— Read More>>
Keaton Eitemiller
Our business began around the time of COVID we wanted to be able to bring restaurant grade meals to people who may or may not be able to afford to go out to a fine dining restaurant. We believe that everyone deserves to experience amazing food without huge costs. Read More>>
Jourdan Taylore
The mission behind Jourdan Taylore is simple yet radical: to change the stigma around Black natural hair.
Historically, African American women began wearing weaves and chemically treating our hair not out of preference—but out of survival. During the rise of mass incarceration, as Black men were stripped from their homes and communities, Read More>>
Rose Campbell
Absolutely. Here’s a strong and heartfelt response for Rose: Our mission is deeply personal because it’s rooted in my own story. I survived human trafficking while in foster care, and for years, I carried the weight of that trauma in silence. I know firsthand what it feels like to feel invisible, unheard, and unsupported. That’s why I created Dying Inside— Read More>>
Yaxin Zheng
My mission as an Intimacy Coordinator was born from a place of curiosity, creativity, and deep empathy. I first encountered this profession during a theater course in college—a course I took out of pure interest, without knowing it would shape my future. It opened my eyes to how vulnerable and often unsupported actors can be during intimate scenes. Read More>>
Billy Mote
My entire life was centered around the goal of playing professional baseball.
It was all I thought about for the majority of my life. Unfortunately, I spent most of my college baseball career getting in my own way. The fear of failure, self-doubt, and anxiety crippled me for the first three years of my college career. Read More>>
Gabriela Kersting
My mission both personally and professionally—is to bring love and joy to people. I deeply believe in the power of affection, and I see my work as a bridge between feelings and distance. When someone chooses to send flowers, they’re not just sending a beautiful arrangement—they’re sending care, presence, and love. Read More>>
Zashonya Glass-Marshall
Absolutely. My mission is deeply personal and layered because my work serves families, life coaches, and communities in ways that I once needed myself. Read More>>
Tony Wright
My name is Tony Wright and I am a showrunner and a filmmaker. I loved watching movies and tv shows and always do a show with a meanings. I was the type of kid that would have a punishment and would still watch tv some kinda of way. I created this show call 80/20 Rule The Grass Is Greener. It is a relationship drama that will show how relationships can be great and also have challenges. Read More>>
Tania Del Carmen
I’m Tania del Carmen Fernández — a Puerto Rican-born visual artist and photographer. My creative life began in childhood through drawing, painting, and sculpture, always driven by a need to understand the world around me. In my twenties, I discovered the camera, and photography became my language — a way to stay connected to the world while maintaining my introspective, observant nature. As an introvert, I found in photography a perfect balance: Read More>>
Wendy Posillico
I’m the coach I wish I had.
The voice I longed to hear at age 10—when something lit up inside me and I dared to believe I could become a professional athlete. Back then, it was tennis. Chris Evert. Tracy Austin. Big dreams for a little girl in a big Italian family on Long Island. Read More>>