What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.
Mortinno Morton
mXquared Studios is derived from my artist name. My full name is Gabriel Mortinno Morton, but I found Mortinno Morton to be very artistic, so I decided to use it as my industry name, omitting Gabriel. Read more>>
Tracy Corwin
When I founded Restore Beauty Wig Studio, the name was inspired by the transformation I have witnessed in countless women over my 22 years in this business. Read more>>
Samantha Burmeister
When I was working for a company, I could have done my job remotely – but they refused. So, when I started my business 5 years ago, I called it Nomad Copy Agency so that people would KNOW that I was fully remote – and whether I’m in Cape Town, California, or somewhere in-between, I can deliver incredible work. Read more>>
Dwana Dixon
My family and I took a trip to Mobile, Alabama in 2013 to meet some of my paternal family members whom we had never met before. While on the trip, we learned that the majority of the family that resided in Alabama were entrepreneurs and owned various businesses as well as land. Read more>>
Laura Short
f1oater. grew into its own organically. Starting a new venture whether in the music business or any other is difficult, but the idea of “f1oater.” Read more>>
Tiffany Cohen
The creation of the name FLOR DE LA JARA has an interesting story. Jorge and I wanted to make it something that had a meaningful connection to its origin – but something that was also obviously Spanish. Read more>>
Alicia Johnson
How did I come up with the name Ladybug 🐞 savory cuisine? Well I feel like this was pretty simple for me. I was pretty much a baby when my mom began to call me Ladybug 🐞 and after a while I literally started to like Ladybug 🐞 and Noticing them more and grew fond of them. Read more>>
Kelli Oberndorf
Ekatā, a Sanskrit word meaning unity, emphasizes that we are all interconnected and unified parts of a whole. The word Ekatā promotes harmony and compassion toward others. Read more>>
Marcus Morelli
The origins of the name Skene 19 Films comes from two major influences. The first being that “Skene” is my middle name and grandmothers maiden name. The “19” is possibly even more significant. Read more>>
Justina Ware
Custom2Fly started off as “Accustomed To Flying”. It was meant to be a group on Facebook for travel enthusiasts. I wanted to celebrate launching the group by purchasing some new travel gear and while browsing, I wasn’t able to find any luggage or duffle bags that really represented me. Read more>>
Deja Love
I’ve been in law enforcement for almost 11 years now. First as a 911 dispatcher , now as a commissioned peace officer in Harris County. I thought my Instagram handle is so catchy…. (Thenailcop) I just couldn’t let it go. Read more>>
Emma Tuthill
My business name is a reflection of the non-linear way I came to brand and website design! My undergraduate education was a combination of fashion design and anthropology, which, broadly, is the study of humans. Read more>>
Charlotte Lisa
Our company began as an all-encompassing adventure and art project. The name was a way to join our ambitions and approaches to life and our nascent careers. Read more>>
Ashley Dobson
I have always been obsessed with stories. I always have a book nearby and my to-be-read (TBR) list grows by the day. As a kid, I used to host “Live with Regis and Ashley” in my living room (or in a restaurant waiting area if the opportunity presented itself!) Read more>>
Manju Narmada Ulaganathan
Ten years ago, I barely knew how to cook. But then out of necessity and being away from home, I started learning how to cook and fell in love with it. Read more>>
Sara Davis
When I was brainstorming names for my business, I knew that I wanted to include my mother. My mom, herself a breast cancer survivor, passed away suddenly while I was undergoing treatment for my own breast cancer diagnosis. Read more>>
Caleb Cobbs
When I began my music career, a mentor shared the importance of branding with me. He told me I should create a name highlighting the brand’s identity. Read more>>
Jedediah White
Naming a business can indeed be quite challenging, but for me, it was a meaningful process. Studio Ancla is my freelance business name. “Ancla” is the Spanish word for “anchor,” which holds a special significance for me. Read more>>
Savana Bogue
It was originally going to be Savvy Inks, based off my old nickname. But after some brainstorming, I felt having something to do with an animal might be more eye catching. Read more>>
Taryn Echeverry Thayna Alves
Traditionally, a curator is someone responsible for selecting and managing collections of art in institutions such as museums, galleries, and libraries. Within this traditional framework, art is often perceived as paintings, sculptures, and similar works. Read more>>
Barbara Howlin
I love a good play on words. With my first name, people have called me ‘B’ and with my last name being ‘Howlin’ – the bee and the wolf have always been in mind. Read more>>
Dysheen Davis
I have been in the Business of photography and coming up with a catching name for your business can be hard. You want a name your client can remember and is also catchy. Read more>>