We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Ryan Provost

Booz Box is your new bartender in a box. We are here to make complex cocktails simple. By taking your favorite cocktails and bringing them directly to you in the form of a convenient bag-in-box – we are providing a solution within the $13 billion spirit based RTD beverage industry. Read more>>

THIRD DAGREE

The mission at this point is quite obvious and long overdue! We must control the dial and change the narrative! In the fifty plus years of Hip Hop, the latter years of the genre has become the new plantation and a breeding ground for the old slave mentality in a modern environment! We are at a pivotal point where the voices of reason and logic have been muted and the roar of destruction has been amplified to the point that adults are justifying the miseducated behavior and the youth are being led by the blind! We must call out the person(s) who’s controlling the dial and cutting the checks, which also seem bogus, once the artist dies or goes to jail especially the ones without a monetized buzz or even a hit record! If we are to have any inkling of positivity for the future, I intend to act now and accordingly to rid the culture of these demonic spell casters! Read more>>

Renae Williams

CoCoBella Natural is deeply rooted in a mission of empowerment, particularly for women navigating their natural hair journey. But beyond curls and coils, our mission is about helping women rediscover and reclaim their confidence.

The story behind that mission is personal for me. When I first returned to my natural texture, I was overwhelmed — not just by products and routines, but by years of messaging that told me my hair needed to be “fixed” to be acceptable. That internal struggle turned into a deep desire to create something that made other women feel seen, celebrated, and supported. What began as a passion project turned into CoCoBella Natural: a brand that champions authenticity, self-love, and inner strength. Read more>>

Noam Dromi

​At Reboot Studios, our mission is to empower artists, storytellers and innovators to transform society through diverse, inspirational, and provocative new Jewish content across various mediums, including film, television, podcasts, music, stage, and beyond. This mission resonates with my lifelong dedication to storytelling as a means of fostering understanding, challenging stereotypes, and celebrating the multifaceted nature of Jewish identity. Read more>>

John Scurlock

I’m a single person company. I do aerial photography of mountains and glaciers across western North America. My images have appeared widely in films, books, magazines, scientific journals, and in/on various digital media. I am by no means highly profitable. What I have done and accomplished is based on my long-held interests in climbing/skiing, aviation, and photography. It’s been driven by obsession and a single minded determination to fly to and photograph some of the most remote and wild mountainous terrain in North America. I’m not a great self promoter. Read more>>

Lisa Gaiter

Detroit Press Play was born out of passion, purpose, and the power of storytelling. My journey began with my first published novel, Scars, Sins, and Secrets: Part 1—a story about someone dear to me, based on true events. Written to shed light on the devastating reality of sexual abuse, the generational curses within families and to encourage survivors to find their voice. I wanted people to know that no matter how dark the past, healing and empowerment are possible. Read more>>

Kenneth Horton

December 1999 changed my life forever. En route to my third combat tour, the C-130 aircraft I was on sustained catastrophic damage, leading to a devastating crash that claimed the lives of my fellow airmen and friends. I was left grappling with severe PTSD, depression, and numerous medical issues, including pre-diabetes. My health and quality of life had deteriorated drastically, despite once being a semi-pro football player, track sprinter, and champion amateur bodybuilder. Read more>>

Yiting Chen

I am not a designer , I would rather be an interpreter of nature and environment.I view the “whisper of nature” as the soul of my
creations, using abundant negative space and gentle lines to awaken the viewer’s latent memory of the ecosystem. For me, materials and colors are not merely visual symbols, but a “memory topology” resonating between humans and the environment: amidst the daily pressures of urban life, we may all need a touch of clean green to echo the tranquility within. I refer to this dialogue as “the whisper of matter”—allowing the canvas, ink, and pigments to carry unique emotions and reflections, like a serene conversation. Read more>>

Terry Moorehead

Our mission is to simplify urban mobility by providing a seamless, stress-free parking experience. Through innovative technology, we aim to save time, reduce frustration, and contribute to smarter, more sustainable cities by connecting drivers with convenient parking solutions. For Driveway Hosts. To empower them to achieve financial freedom by creating innovative, scalable, and a sustainable passive income solution that generates value for our drivers while allowing them to focus on what truly matters in life. Supporting local communities and businesses. Promoting eco-friendly parking solutions.  Read more>>

Ruthie Smith

Teal Dragonfly Creations began with a spark of passion and a pair of hands eager to create—what started as a way to find peace and express creativity through fiber arts like crochet, knitting, and macramé soon blossomed into something much greater. As I explored these crafts, I found not only healing but a deep desire to connect with others and build a welcoming community through handmade artistry. The name itself holds deep meaning: teal represents awareness, healing, and renewal—especially for those facing anxiety or recovering from trauma. The dragonfly, a longtime symbol of transformation, resilience, and hope, reflects the journey of growth, creativity, and lightness that I want to share with others. Read more>>

Haley Taylor

The main goal of the Blue Collar Baddies Podcast is to inspire and empower women in the trades. In the past, there has been such a stigma about not going to college, or following a certain type of career path, and I want girls specifically to be aware that they have so many more options than that. Everyone should have the opportunity to follow a career they’re passionate about. Read more>>

Emily Carabello

We started 12 years ago as a way to donate money to an orphanage in Nicaragua. We were both part time teachers and didn’t make enough to have anything extra to give. So, my husband borrowed $300 from his dad, bought a one pound coffee roaster, and started roasting at home. He emailed the teachers at school and told them if they bought our coffee we would donate the funds back. This started what is a now a 100,000 pounds a year coffee roasting company. We have created lifelong friendships with our farmers throughout Central America, and now give to three different organizations that help children with education, food, and special needs services. Read more>>

Kristin Dutcher

I am a very colorful queer artist who was born into a very conservative family structure. The men were uncomfortably stoic. humorless, emotionless brutes that, to this day, I have never seen smile. The women were stepford wives if the trope included being vocally miserable about the whole deal. They would complain about their weight they would gripe about having to clean this or that, and when given the opportunity, they would lash out. Read more>>

INSTARLUX.US

INSTARLUX.US embodies an ethos of resilience, transformation, and cosmic alignment. After surviving a brain hemorrhage, I created this brand to inspire strength through celestial, high-vibrational fashion. Our limited-edition Italian shoes and accessories reflect the beauty of the universe, empowering those who dare to rise and shine. Read more>>

Bella Wills

The story behind my mission is rooted in both my personal experiences and my desire to help others. Growing up as a military child, I was always passionate about helping people. My initial dream was to enter the medical field, where I could make a direct impact on others’ lives. However, as I got older, I realized that my desire to help people could be fulfilled in a different way—through real estate. Read more>>

Farris Sukkar

At the Sound Soul Center, my mission is to facilitate inner coherence and expanded awareness through intentional sound, presence, and ritual.

This mission comes from my own journey. Over time, I came to understand that sound isn’t just something we hear—it’s something we feel, something that reorganizes us at the deepest levels. Influenced by the work of Alexandre Tannous, I approach sound not as performance, but as a precise tool for consciousness—a way to access altered states, dissolve mental patterns, and return to the truth of who we are. Read more>>

Amanda

At AmandaFest, our mission is to help ambitious dreamers reconnect with themselves and others through the pillars of intentionality, connection, and play. We believe a fulfilling life isn’t something you stumble into—it’s something you create on purpose. Read more>>

Nathalie Hennebert

To design soulful environments that are intentional, story driven and globally inspired.
Where beauty, comfort, and functionality coexist—spaces that nurture connection, evoke emotion, and inspire daily living. This is more than design—it’s a lifestyle rooted in authenticity, transparency, and creativity.” Read more>>

Lakyra Robinson

I began exploring my passion for hairstyling at a young age, experimenting with baby dolls. By 14, I had discovered my talent through working with friends and family members. In my early 20s, as a married mother of three, I found myself navigating the challenges of corporate America without clear guidance, leading to accumulating bills. I commenced providing hairstyling services from my townhouse, initially catering to children and select adults. Upon relocating to a larger residence, I established a dedicated space in my basement for hairstyling. As I gained more clients through social media, I started to generate profit. Read more>>

Keegan OConnor

Watch this video and it will give you all the context on the mission. My goal is to get Cold Water Immersion adopted as a treatment strategy by PTSD. Read more>>

Ashleigh Harvey

I grew up in a home where my father was a tyrant. We (my sisters and I) had no voices. And when we did try and use our voices, we were shut down. It was an uncomfortable, scary place to be.

But I didn’t want for much. I lived in a beautiful home. I went to a good school. I had a huge garden I could play in every weekend. We ate out. Read more>>

Mary Saltzmann

I started Blessed Catholic Mom to help and inspire moms who often feel stressed out and overwhelmed with the responsibilities of raising a family and desiring to have a closer relationship with God.
Is it possible to do both? Yes, it is. It may not always be easy, but we can raise a family and grow in faith. One day at a time, we can do this. Read more>>

Marin Burraston

SLC Inspired is a meetup club for models and photographers to come together in a safe space to have a photoshoot with a new theme each month. Our missions is to create a space that is safe for everyone. A place where people can truly be their unapologetic and authentic self. As well as to teach creatives it’s okay to prioritize safety while creating art. And in doing so you don’t lose out on opportunities. You should never have to work with someone that makes you feel uncomfortable. We have a vigorous RSVP process which helps eliminate any creepy encounters so that attendees not only work with safe creatives but they can learn how to also create a safe environment for their future endeavors. We want to show that creating art and photoshoots can and should be done in a way that’s safe. Read more>>

Jennifer Elinburg Carrie Walton

Brightside Cafe was a 4-year dream of Jennifer’s (special educator for 21 years). After many attempts to get things started the Lord put her dreams on hold. In February of 2024, Brightside Cafe Buford was founded. Jennifer and Carrie met through the Elinburg’s gym and hit it off immediately. Carrie loves coffee and Jennifer had a passion to help adults with special abilities reach their full potential in the workplace. After talking about their loves, they knew that this opportunity was limitless so they found a building that would fit their needs. The day they found the building was magical in every way. God showed both of them that this was the place that was perfect for what they had in mind. Read more>>

Dipen Patel

From childhood, I’ve been captivated by the world of film, commercials, and visual storytelling, always dreaming of being part of that industry. That initial desire to be on screen as an actor and model eventually evolved into a deeper passion for crafting those stories myself. I transitioned into cinematography here in Los Angeles and haven’t looked back. My mission as a cinematographer is rooted in meticulous detail and unwavering effort. I believe in building strong teams and collaborating closely on the visual language of a project, understanding the brand’s narrative and injecting my own creative perspective. Read more>>

Kyle Wittlin

Over the last couple of decades, I realized something important: whenever students had questions about Logic, music production, or anything technical, I always had the answers. As I worked in the industry—whether as a music director or through licensing my music for commercial projects—I noticed I was doing things no one else in my direct circle was doing. This combination of music expertise, technical know-how, and passion gave me a unique opportunity to help more than just the students I was teaching in person. Read more>>

Lawrence Daniels

Voyager Hot Sauce was birthed out of a passion for great fresh quality ingredients combined with a passion for fostering authentic connection. Growing up Hispanic, culture was driven with honoring generational heritage and traditions with family. Food made with love was a representation of showing care and deep connection for one another. I wanted to bring that same love and approach with hot sauce. It’s more than hot sauce to me, our bottle serves as a visual representation of fostering connection, family, quality and excellence in all we do. Encouraging one another to invite others around your table in genuineness in wanting to know who they are and their story. Enjoying a great meal and drink surrounded by loved ones with music playing in the background. Read more>>

Zhamilya Koshmambetova

It started with something small—just a visit to a friend’s house.

I brought cake, like I usually did. But I noticed… they didn’t eat it. Not because they didn’t appreciate it, but because they couldn’t. Some had health issues, others were avoiding sugar or gluten. And there we were—eating dessert while they politely watched from the side. Read more>>

Kristyn Cobstill

In 2019, I let my corporate job consume me. I let go of all of my healthy habits….exercise, nutrition, sleep, just to name a few. My mental health was wavering as I spent countless hours putting the customer’s needs over my own. I would cry, I would be quick to get frustrated and left no time for enjoyment of life. I had reached the highest weight of my life and looking back now, I can’t remember much else about that year except for the project I was working on at that time. I had let my boundaries slide in all areas and this was no one’s fault but my own. I was broken, and I didn’t realize how broken I was because my head was down in my job. Read more>>

Alec Ramirez

My mission as a makeup artist is deeply rooted in the belief that everyone deserves to feel beautiful and confident in their own skin. When someone sits in my chair, it’s not just about applying makeup; it’s about enhancing their unique features and helping them feel like the best version of themselves. Beauty goes beyond just appearance—it’s about empowerment, and I want my clients to leave feeling more confident and ready to take on the world. This mission is personal to me because I’ve seen firsthand how a little boost of confidence can change someone’s day, and it’s incredibly rewarding to be part of that transformation, no matter how big or small. Read more>>

Joel Carter

Norbor Beauty began when my mom started losing her hair—and couldn’t find a single product on the shelf in our local Texas store that truly supported Black hair health. We realized she wasn’t alone. So many Black women were experiencing hair loss and the deep confidence scars that come with it—without access to clean, caring solutions. Read more>>

Cesar Marin

Cultivating Wisdom was born from a pivotal moment in my life. After 25 years at CNN I was laid off, facing a crossroads at age 55, I could have felt lost, stuck, and uncertain about my future. It was in this vulnerable moment that microdosing came into my life, opening a pathway to clarity, creativity, and profound personal transformation. This practice didn’t just alter my perceptions—it redefined my purpose. Read more>>

Mike Lomuto

The world will continually throw curveballs our way. Especially for those of us operating “outside the box” and committed to building something meaningful. Dao Mastery exists to help leaders—individuals with strong vision and determination—who are facing challenges in certain areas of their lives. Dao Mastery is here to help them navigate those curveballs and live the life they envision. Read more>>

Marty Gier

In the quiet corners of my mind, amidst echoes of doubt and uncertainty, I uncovered a profound truth: growth isn’t merely change; it’s the courage to evolve. From hesitant steps to confident strides, my journey testifies to the transformative power of resilience and the belief in unfolding possibilities with every challenge faced. Read more>>

Matthew Osborne

At 19 Production House, my mission is to tell stories that matter — stories that feel real, intentional, and unforgettable. I’ve built this company on the belief that video isn’t just about visuals; it’s about capturing energy, emotion, and the truth of a moment. Whether I’m filming a high-end event, creating content for a brand, or documenting something with deeper cultural or historical weight, I approach every project with care, curiosity, and a desire to make it meaningful. I want my work to feel cinematic but grounded — beautiful, but honest. At the end of the day, I’m here to help people show the world who they are and why it matters. Read more>>

Cheynen Holland

The mission of Non~Artisan is deeply rooted in my journey of self-discovery, resilience, and the pursuit of authentic expression. Growing up, I often found myself boxed into expectations—told what success should look like, what paths were acceptable, and what creativity should be. I didn’t have the support or resources to fully embrace my artistic vision, and I constantly saw others receive opportunities that seemed just out of reach for me. Read more>>

Paulina Ramirez

From day one, my mission has been to educate our community of landlords, tenants, first time home owners, realtors and investors. Early on, I realized that many landlords were not making mistakes out of negligence, but simply because they were unaware of the rules governing their responsibilities. Unfortunately, these rules often only came to light when a lawsuit is already in motion, costing the average mom and pop and retirees owners their life savings. Read more>>

Biz Velatini

I am a full-time content creator in the food space, mostly focused on weight loss as I’m a member of Weight Watchers. However, above all else, the mission behind me sharing recipes and food content is truly just to get people excited about cooking. With rising grocery prices, busier schedules, and lack of inspiration (among other things), I want people to see that it doesn’t need to be expensive or time consuming to make good food that’s enjoyable and nutritionally balanced. You’ll notice when scrolling through my social media channels that I’m missing my kitchen cabinet doors, and I have a rather small kitchen. Read more>>

Destiny Isiguzo

The story behind my mission of “Finesse the bullshit life throws at you”, came from when I was homeless and created my brand ‘Hooded Bandits’. I didn’t want to sit around sulking and feeling sorry for myself so with all this time I now had; I used it to my advantage and began to connect with people and get my story out there to the appropriate avenues. Always finesse never stress. But in all realness everyone has the ability to change their narrative no matter the story and background where they are from. Read more>>

Lindsay Joseph

The story behind our mission began with a simple, persistent frustration I witnessed across every phase of my healthcare career: incredible people doing incredibly hard work—bogged down by systems that weren’t built for them.

From consulting with health systems to leading operations across hospitals, I kept seeing the same pattern. Clinicians and administrative staff were doing their best in a fragmented environment, juggling outdated processes and disconnected tools. The inefficiencies weren’t just frustrating—they were impacting patient outcomes, staff morale, and the overall cost of care. Read more>>

Jen Black

At Alchemy + Herbs Healing, my mission is to empower individuals to create lasting transformation by releasing what no longer serves them, reconnecting with themselves, and embracing self-love. I believe true healing isn’t about fixing what’s broken—it’s about growth, evolution, and aligning with your soul’s purpose. Read more>>

Ana Alvarez

Owlee Café & Studio was born from a deep passion for storytelling, creativity, and community. My sister Laura and I, both Colombian immigrants, wanted to create a space where people could feel inspired and productive, connect with others, and bring their ideas to life. As a filmmaker and storyteller, I’ve always believed in the power of spaces to shape experiences, and we wanted Owlee to be more than just a café—it’s a creative sanctuary. Read more>>

Roanna Cange

At Equals Me, our mission is to empower everyone to embrace their unique selves—LOUD and PROUD—while raising awareness for the autism community. Our son is autistic, and every day, we get to see the world through his eyes—a world filled with beauty, creativity, and endless possibilities. He teaches us to think outside the box and reminds us that there’s always more than one way to do things. He is one of the biggest reasons behind the name Equals Me—a reflection of our family, our journey, and our commitment to giving back to the community. We want everyone to find a product that speaks to them, something that truly equals who they are. Read more>>

Jessie Westover

At Picklinq Solutions, our mission is to support business operations through innovative systems designed to streamline processes and reveal actionable data. We are dedicated to creating a mutually beneficial ‘linq’ for product providers, business owners, and consumers. Read more>>

Margaret Wang-Aghania

I’ve wanted to be a teacher since I was five because I believed education could solve the world’s biggest problems. And I still believe that.

I became a high school social studies teacher, but I was very much focused on getting my students to learn the content they needed to pass a high-stakes test. Meanwhile, outside the classroom, I was deeply connected to nature—I’m a trail runner, ultra-athlete, and endurance competitor. For a long time, I saw my passion for the environment as separate from my identity as an educator. Read more>>