We recently connected with Jen Black and have shared our conversation below.

Hi Jen, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

At Alchemy + Herbs Healing, my mission is to empower individuals to create lasting transformation by releasing what no longer serves them, reconnecting with themselves, and embracing self-love. I believe true healing isn’t about fixing what’s broken—it’s about growth, evolution, and aligning with your soul’s purpose.

This mission is deeply personal to me. After years of burnout and disconnection in the corporate world, I made the decision to change course and follow what truly lights me up—helping others heal, grow, and evolve. My own journey taught me that transformation starts from within, and my passion is to support others in reclaiming their power and stepping into the life they desire.

I believe we all carry old patterns and limiting beliefs that hold us back, but by releasing these blocks, we create space for joy, fulfillment, and personal growth. My purpose is to inspire and guide others on this path of self-discovery, empowerment, and deep healing.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

How I got into this line of work:

My journey into healing and wellness began from a place of deep personal transformation. After years of feeling burned out from working in corporate settings, I knew I needed to make a change. In 2016, I took a leap of faith, quitting my full-time job as a graphic designer without knowing exactly what would come next. I just knew I had to follow a path that lit me up from within and allowed me to make a meaningful impact on the world. I began freelancing as a designer while exploring ways to make a more personal impact in people’s lives.

In 2018, I received my first Reiki certification. Though I wasn’t sure how it would fit into my career, my teacher told me that Reiki either becomes your whole world or it leads you to your true purpose—and she was right. Moving to Asheville in 2019 was the big turning point. It was here that I finally started to pursue my true calling — to help others heal, grow, and live more intentional, fulfilling lives.

While graphic design is no longer my primary focus, creativity remains at the heart of everything I do. My passion for both art and healing naturally led me to merge the two—whether through Reiki-infused wearable art, handcrafted self-care products, or Transformational Healing Sessions. The idea of designing aspects of people’s lives and helping them create something beautiful, healing, and transformative is at the heart of my work.

Products and Services I offer:

At Alchemy + Herbs Healing, I offer services and products designed to support self-healing and empowerment at every stage of your journey:

• Transformational Hypnosis Sessions: This is, without a doubt, my favorite modality because of how profoundly it changes lives. The subconscious mind holds the key to breaking through deep-rooted barriers, healing old wounds, and stepping into the life you’re meant to live. Every time I guide a client through this process, I’m in awe of the transformation that unfolds. Seeing people free themselves from limiting beliefs, release past traumas, and reconnect with their true power is nothing short of incredible. This is truly life-changing work, and it’s an honor to witness the journeys my clients embark on.



This style of hypnosis isn’t meant for casual curiosity or entertainment. These sessions are for those who are deeply committed to real, lasting change. This is an immersive experience spanning 3-4 weeks, designed to bring about meaningful breakthroughs. We begin with an in-depth intake session to clarify your intention and create a personalized plan. After time for reflection and refinement, we move into the powerful hypnosis session. Here, you’ll access your subconscious mind to uncover patterns, heal deeply, and unlock new possibilities. Two weeks later, we reconnect for a follow-up integration session, providing support as you process and implement the shifts that have begun.


• Reiki and Crystal Healing Sessions: Both Reiki and crystal healing can be used to clear blockages, balance the chakras, and help clients release emotional baggage. Whether working with the gentle yet powerful energy of Reiki, the supportive vibrations of crystals, or a combination of both, I help clients address physical pain, emotional stress, and energetic imbalances, allowing them to move forward with greater clarity and ease.


• Hand-Crafted Self-Care Products: I create a variety of small-batch, Reiki-infused products, including cold process soaps, intentional oils, sprays, and more. These are made with the intention of helping clients take care of their bodies, minds, and souls. Each product is created with love and specific healing properties, ensuring that they not only nourish the skin but also support emotional well-being.

All Transformational Healing Sessions are available in-person or via Zoom. People often question if a distance session works as well as in-person and the answer is yes. They can be just as powerful—if not more—because clients are in their own space, where they feel most comfortable and receptive.

What sets my work apart is its deeply personalized approach. This isn’t a one-size-fits-all method—each session is tailored to the individual. I believe true transformation comes from within, and my goal is to help clients trust their intuition, cultivate self-love, and fully embrace the life they desire.

What I’m the most proud of:

I’m incredibly proud of the community I’ve built through Alchemy + Herbs Healing. Whether it’s through the impact I’ve had on my clients’ personal journeys or the feedback I receive about my self-care products, I’m always moved by how healing can ripple out into so many lives. When clients share how my products, sessions, or the content I share have supported their transformations, I’m reminded of the power of this work.

On a personal level, I’m proud of my own evolution—from feeling stuck in a soul-crushing corporate job to building a business aligned with my soul’s purpose. Every challenge along the way has brought me closer to my truest self, and now I get to share that journey with others.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

The main way I stay connected with my clients and foster brand loyalty is through my private Facebook group, Alchemy + Herbs. It’s not just a place for me to share updates about my products and services—I also share content that gives members a deeper sense of who I am and what my brand stands for. I love that the group allows for real interaction and connection. It’s a safe, supportive space where people can be vulnerable, share their journeys, and feel seen. I truly care about my clients and customers, and this group has been such a wonderful way to build deeper relationships with them.

To show my appreciation, I offer loyalty rewards called Alchemy Points, which members earn when they purchase products and services. It’s a fun way to give back and say thank you for being part of the community! If you’d like to check it out, you can join us here: facebook.com/groups/alchemyandherbs.

I also stay in touch through occasional email newsletters and blog posts on my website—though I’ll admit I’ve been less consistent with those recently and plan to get back on track.

The newest way people will be able to connect with me is through my YouTube channel, where I’ll be sharing videos on self-care, spiritual growth, and transformational healing. I’m excited to see how this platform evolves over time and how it will help me reach and connect with even more people!

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

I primarily sell my products through my own website, but I also host live sales in my private Facebook group, which has been an effective way to engage with my community and sell directly to customers. While running your own site can be more challenging, I prefer it because it allows me to fully own my content and avoid the high fees that platforms like Etsy often charge.

One downside to selling exclusively through your own site is that it’s harder to be “discovered” by new customers. Unlike marketplace platforms that offer built-in search traffic, selling on your own site means you need to focus on building an audience, improving SEO, and spreading the word about your offerings.

Even though I’m not a huge fan of social media on a personal level, it’s been instrumental in helping my business grow. My private Facebook group, in particular, has allowed me to connect with people who resonate with my brand and messaging. It’s also a space where I collaborate with other small business owners—we host pop-up sales in each other’s groups to reach new audiences and support each other’s businesses.

Contact Info:

• Website: https://www.alchemyandherbshealing.com
• Instagram: https://www.instagram.com/alchemyandherbshealing
• Facebook: https://www.facebook.com/alchemyandherbshealing
• Linkedin: https://www.linkedin.com/in/alchemyandherbshealing
• Youtube: https://www.youtube.com/@JenBlack2179
• Other: Private Facebook group: www.facebook.com/groups/alchemyandherbs