Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Aaliyah Jordan

I felt fulfilled when I decided on “Sacred Brands” because of the meaning of the word Sacred. I am a believer of Christ and when I decided to brand my business God told me to put Him at the center of it and it was destined for immense success. I offer graphic and web / brand services so that’s where Brands came in, but Sacred was chosen because any project I take on has to be purpose driven. Read more>>

Arianny Lopez

I was cleaning out my closet and decided to post stories with links to sell my clothes . Most of them still had tags on them or were only one once . I got a great response to my stories – especially by men who wanted to buy for their wives /girlfriends. The is how girlfriendbox was created. Read more>>

Anthony Johnson

Onyx Productions Media, LLC In high school when it was time to choose junior rings, I was going through the pamphlet of the various stones. Even though the garnet is my birth stone for some reason the onyx stone stood out to me, the color and the name. Fast forward to couple years later and a new platform started, instagram. When I was setting up my profile I was going back and forth with what name to choose that I would stick with. So I came up with aj_onyx which is my initials and the name of the black stone I liked back in high school. Fast forward to current day, the name onyx has become my brand. Onyx Productions Media is the parent company for my photography business, and my men’s jewelry line, Onyx Lynx. Read more>>

Esme Hastings

I’m so excited about this new chapter in my business! I recently rebranded from Eternal Perspective Photo, a name I’ve always cherished, to my new name, Emerald Photography. While I’ll always have a special place for the old name, I feel like Emerald Photography truly aligns with both my vision and my personal connection to my work. My name ‘Esmeralda’ translates to ‘Emerald’ in English, and I’ve always found that meaning to be so beautiful and fitting. I wanted something unique and meaningful that reflected my perspective without following the crowd—something personal yet distinct from the typical trend of using one’s own name in a business. Emerald Photography feels like the perfect reflection of my journey and the story I want to tell through my lens. Read more>>

Arthur Matthews

My father owned a mom and pop grocery store like in the neighborhood where you would buy your bread or cigarettes. This was in Boynton Beach. FL. From the age of 10 yrs old until I graduated chiropractic school 2001, is when he retired and sold his store for profit. During the course of those years, I learned that the name Rainbow city groceries represented the diversity of the neighborhood. It was a “everybody neighborhood” and that is where the name originated from. In 2013, is when I opened up Rainbow City Chiropractic. In 2020, we shortened it to RC Chiropractic. It is an homage to my dads grocery store. Read more>>

Darien Maples

The name TechBesties is more than just a catchy title it’s a reflection of our journey, friendship, and the support system that has carried us through every twist and turn in our tech careers. My Co-Founder and CTO, Victoria Moser, and I came up with the name based on our personal story. We met while working together at Girls in Tech, and from that moment, we became each other’s biggest cheerleaders. Over the years, we’ve supported one another through layoffs, career transitions, promotions, and even moments of uncertainty. No matter what was happening, we showed up for each other — as friends first and as collaborators second. Read more>>

Rob Arambula

Stay Strong Be Different is my business name. I came up with it years before starting my business. I was on the stair master, dripping sweat. I was upset at myself because I had quit trying to lose weight and I was back where I started. That’s where stay strong popped in my head. To stay strong when things got tough, and most importantly, I wanted to be different than I was in the past. I wanted to change and make it permanent. Read more>>

Leia Graves

When it comes to the our name, The Ruby Bakehouse, we have to look back into the history of our owner and her life. Leia Graves spent a lot of time baking and cooking with her grandmother who goes by “Ruby”. Leia’s relationship with her grandmother grew more and more. They still discuss baking and cooking as well as tactics for the business. Leia’s passion for baking was far too deep for it to only be a hobby. Since starting the business Leia’s baking and relationship with her grandmother had only gotten better. We love grandma Ruby, and she loves us. We continue to spread joy and love with our home baked desserts that taste like comfort. We will continue to grow and share the love with others. Read more>>

Gabrielle Crevecoeur

So, I am NoWaySheCodes because when I first became a software engineer in tech, there was always this shock, gasp, or “NO WAY” moment tied to my career. Whether it was because I’m a woman in a male-dominated field or, more often, because I’m a Black woman breaking into spaces where representation is so limited, that disbelief became a recurring theme. But instead of letting it discourage me, I decided to wear it as a badge of honor. The name is both a playful nod to those moments of doubt and a reminder of my journey breaking through stereotypes and shattering the glass ceilings people often impose on you. Read more>>

Jade

The name pretty people just came to me one day honestly. For months I went through a multitude of different brand names and concepts. Often with the premise of turning the negative into a positive. It felt like I was throwing paint at the wall. By asking friends, family, and strangers about the brands they use in their day to day lives I was able to gain some glimpse of clarity on the direction I was headed as a artist & entrepreneur. Simplicity is the intention. Researching the inception of brands apple, nike, HMBL, A24, McDonalds, & etc. I was able to understand the perspective of the not just the owner but consumer as well. By starting off 2024 immobile due to knee injury I had nothing but time to think about my life and what I wanted to convey. Realizing this conviction stems from depths of my childhood and teen years growing up South Philly. Taking SEPTA and seeing those whose fell victim to opioids I started to understand at a young age that life is truly about perspective. All people truly want is to feel seen and to be heard. Humanity. Or at the very least seeing the humanity in others is what sparked the name of the brand. pretty people in its minimalistic form represents the sonder & absurdity that life has to offer. Read more>>

Iris Rodgers

I came up with the idea of the Fort Lauderdale blogger actually by happenstance. I’m originally from Tuscaloosa, Alabama (“Roll Tide”). After I moved to south Florida, I started documenting my journey on social media as a way of keeping people updated, but also sharing the exciting memories I was making becoming a Florida resident. Becoming a local influencer came later. Somewhere along the lines, people back home started calling me “The Fort Lauderdale blogger”. It didn’t take long before locals also started dubbing me with the newly branded nickname. It has since become the cornerstone of my platform and a significant part of who I am today. Read more>>

Brently Pearson

The name “Stitch on the Go” was born from my passion for fashion and the belief that clothing should fit perfectly, achieved through the craftsmanship and attention to detail that tailoring provides. I’ve always believed that tailoring should adapt to the client, not the other way around. The idea came to me during my travels, where I observed how much people appreciated services that met them where they were—whether at home, in the office, or on the go. This inspired me to create a solution that combined the luxury of bespoke tailoring with the convenience modern professionals need. “Stitch on the Go” isn’t just a name; it’s a promise to deliver high-quality, personalized service designed to fit seamlessly into the lives of my clients. By respecting their time and offering unmatched convenience, I’ve redefined tailoring as an accessible luxury, perfectly suited to the fast-paced lives of today’s busy individuals. Read more>>

Kevin Lieu

I always get asked this question. Keeping in mind future franchising and catchy name, I came up with the name in one day. I definitely did not want to name it some generic name like Kevin’s Detailing as I wanted the name to represent charismatic approach to the business and to leave a lasting impact on the consumer. Read more>>

Hailee Denman

I wanted something unique but relatable to the business. I kept thinking of words that had to do with circle or rotation or spin. Finally Circulate came to me. I created a logo, registered the name and started getting to work on a website and marketing and soon Circulate was born. Read more>>

Olivia Mclaughlin

The name ‘Nip/Tuck Nursing AfterCare’ came to us as the perfect blend of professionalism and a little playful nod to the world of cosmetic surgery. It captures exactly what we do—providing High-quality, compassionate care to help clients recover after their ‘nip’ or ‘tuck’ procedures, with a critical care nursing edge that ensures their journey is smooth and safe. Read more>>

Bret Brummitt

Generous Benefits is a tip-of-the-tongue phrase I’ve always heard throughout my career that employers and their human resources team like to champion when they feel they have a competitive advantage when attracting talent to their firms because they provide superior benefits, or they feel that they spend more on their workforce. However, when I use the term “Generous,” I’m using it to define a wider scope of benefits than what fits the standard checklist for an employer. This comes from the idea of a Generous Orthodoxy, where Orthodoxy is the set of standards and practices of what is assumed to be “right,” but Generous expands that set of ideas and challenges those beliefs in order to maintain relevance and stay up to date within the conversation of that community. Read more>>

Matt Kohanbash

How Solum Space Law Got Its Name Naming a business is both an exciting and daunting process, and for me, it was about finding a name that truly captured the heart of what my firm stands for. Solum Space Law emerged as a reflection of the firm’s dual commitment to personal injury law and real estate/land use law, while embodying the broader philosophy of advocacy and justice that drives our work. The word “Solum”, meaning “land” in Latin, represents a strong foundation—both literally and figuratively. In our real estate and land use practice, we help developers, property owners, and tenants navigate the intricate legal frameworks tied to the spaces they own or inhabit. But “land” isn’t just about property—it’s also about ensuring a stable foundation for people’s lives, a theme that resonates just as strongly in our personal injury work. Read more>>