Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Emilee Rivers

From day one of being in the tattoo industry and learning of what all goes into each session, I immediately knew that I wanted to do things differently. Read more>>

Kate Turner

One of the unique aspects of our business is our conscious decision to deviate from industry norms in two key ways. First, our company name is not my personal name, unlike many in the wedding and special events industry. Read more>>

Joseph Cordova

Our model of practicing law is unique in that we practice what is referred to as Community Lawyering. We operate under a grant from the Department of Housing and Urban Development to promote and enforce the Fair Housing Act. Read more>>

Laura Miller

In the health and wellness industry, the general approach often involves one-size-fits-all solutions and generic marketing messaging. Read more>>

Amy Blain

At Shatter, we reinvent the traditional, competitive sales model, which often creates a climate of fear, into one that champions curiosity, collaboration, transparency, and genuine connections. Read more>>

George Soare

We at Tribute salon do things a little differently compared to the salon market in Romania! both technical and customer service related! Read more>>

Chris White

When I first thought about pursuing a career in legal recruiting, I was concerned about the sales component. There can be pressure to sell: Read more>>

Ryan Ragsdale

Something we do different at Free Born Beard & Supply Co is we are committed to only using all-natural ingredients. A lot of products on the market right now will claim all natural ingredients, but in reality, they’re often using synthetic fragrance oils. Read more>>

Sheneille Gayle

My brand, WebGleam does not focus on catering to just one of our clients’ needs, but we try our best to offer most if not all of the services that they will require to launch their business, put it on the market, and streamline their operations. Read more>>

Nikola Webster

I write an online travel publication. Many would call this a blog because it’s a small business and a small website compared to the big corporate players. Read more>>

Rhodie Lorenz

I’m a business and mindset coach. My primary niche is coaching female founders. Before coaching founders, I was one. I co-founded and ran a successful chain of fitness studios, JoyRide, for over a decade. Read more>>

Isa Gautschi

The best marketing strategy is the one you’ll actually do… without hurting yourself. I don’t teach grind/hustle methods. “Productivity” is not one of my values. Read more>>

Peter Topside

Something that always bothered me about the horror community is how isolated the talent is. There are so many amazing writers and creatives, yet the genre, as a whole, is extraordinarily small as compared to other categories. Read more>>

Kimmi Burk

The biggest thing that sets me apart is that I have combined my newborn photography and postpartum doula work. By doing this I am able to provide a personal touch, and cater to the different needs of families during their postpartum journey. Read more>>

Suzanne Karp

CREATING POINTS OF CONNECTION There are hundreds of wedding photographers in my area and there are hundreds of maternity and newborn photographers in my area as well. Read more>>

Todd Reed

Steampowered SFX Productions, will be best known for the “only” place that any company should come to in search of “uniquely designed fabrications“ or any level of “out of the box” marketing. Read more>>

Keyonna Henry

I’m a makeup artist, counter manager, and licensed esthetician at a retail company. It’s is an hourly, plus commission based job. Read more>>

Rhonda Vilardo

My company is honestly a boutique business. It is a small and well run business where I host (along with a teammate) each and every week we are operating the program. Read more>>

Mark Albertin

I am a photographer. But instead of using the medium of choice today, I shoot with film. I do this because film creates an image that is very different than digital. Read more>>

Ashley Waddington

Absolutely! One thing that I started a few years back was offering session on the weekends (particularly Sunday’s) which offer working clients an opportunity to be seen on a day that may be a little less hectic or they do not have to balance as many issues with childcare or navigating busy work schedules. Read more>>

MK Ahearn

Azala Press is a woman-owned small publisher which is operated by indie authors. This press was originally created with the intention of being my own personal imprint for my books. Read more>>

Justin Noppe

The concept of mental skills. It is something that no one I have seen actually does. Skill work in coaching/ self development is about moving from mental health into mental fitness. Read more>>

Austen Minor

Our tattoo shop, Rose Tattoo Club creates an environment for anyone and everyone to feel at home, safe, and comfortable, while also getting a tattoo that will last a lifetime. Read more>>

Angela Knapik

Absolutely! What sets us apart is our focus on supporting therapists, especially since the pandemic hit. With mental health awareness on the rise—thanks largely to young people breaking down barriers around these discussions—we recognized a huge need to help therapists move into the digital space and embrace telehealth. Read more>>

ANNALISA UNDERHAY

I love the freedom of being an independent performing artist. As a harpist, I was classically trained, of course. But as time went on I became more and more excited about how I could reflect my own creativity as a musician and entertainer. Read more>>

Megan Devine

Our viewpoint at cat&tonic is that marketing is broken. Yes, we’re a branding and marketing agency and we provide marketing services to our clients. Read more>>

Erin Clott

We specialize in a range of personalized services. One of our most sought after service is hand-painting, which creates a more lived-in, natural look that our clients love. Read more>>

Tracy Chait

At Refill Vashon, we work with suppliers who are considered “closed loop” businesses. What this means is we receive our liquid soaps in big bulk containers instead of a bunch of individually packaged plastic bottles. Read more>>

Hannah Taylor

I would definitely consider myself your average private music teacher, except for the fact that I accept younger students than most. Read more>>

ERIC KAYA

We have invested in a company in its early stages. This company had a innovative technology in Hair Color and Hair Care industry. Read more>>

Esteban Cabrera

The great part about my product, there is no standard set. In fact, it is in Mexico and parts of Europe but not in the Unites States (US). Read more>>