We were lucky to catch up with Amy Blain recently and have shared our conversation below.
Hi Amy, thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
At Shatter, we reinvent the traditional, competitive sales model, which often creates a climate of fear, into one that champions curiosity, collaboration, transparency, and genuine connections. Our revolutionary approach isn’t just a business tactic; it’s our pledge to forge an ethical and more inclusive industry, where women can thrive away from the pressures of an aggressive sales environment.
One particular story was with an entrepreneur who, despite a prospect choosing an in-house solution over her services, continued to nurture the relationship. Thanks to our guidance on fostering authentic connections, what seemed like a lost opportunity transformed into a significant client win just two months later. Our approach prioritizes the well-being our both buyer and seller making the process more fruitful and fun for everyone.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Working in male-dominated sales positions for the past 25 years, I’ve face relentless pressure to conform to traditional, high-pressure sales methods. But the sleazy tactics didn’t sit with me and my values. I discovered that listening to my intuition, staying true to myself, and embracing my empathy was actually the key to success.
Determined to empower other women like me, I created Shatter – a sales and personal development consultancy that seeks to reshape and modernize the sales industry with empathy and authenticity. We help sales people and entrepreneurs humanize their sales approach, helping them create efficient and effective sales systems that feel genuine, fun, and authentic.
Our core offering is the Shatter Effect Sales System – a comprehensive program teaching you all the essential tools, strategies, and resources you need to accelerate your sales performance. We also have the Shatter Lounge which is membership that provides women who want shatter their sales goals a place to gather virtually monthly.
Where do you think you get most of your clients from?
The best source of new clients is any type of 1:1 interactions. I love going to networking events and spotting 1-2 people that I resonate with, and setting up a 1:1 coffee or lunch to learn more about them. This has been a great referral source for other networking groups, speaking opportunities, and client referrals.
The second thing I’ve done is connect with my ideal clients on LinkedIn . I used Sales Navigator to filter for my ideal client and send a connection request. I then follow up with a “give” such as offering to connect them with anyone in my network that they have been wanting to meet. And then further down the line, maybe 30-60 days I will circle back and send a personalized note inviting them to a free webinar or to join my email newsletter. I’m not a fan of spamming people on LinkedIn but I do think it offers a great channel to connect directly with your ideal clients.
What’s a lesson you had to unlearn and what’s the backstory?
The biggest lesson I’ve had to unlearn is “caring about what others think of me”. I remember as a child. and all way through high school, not caring at all what others thought of me. But as life took hold, I slowly let what others thought of me take over my life. As I exited corporate life and entered entrepreneurship. people had lots opinions about what I was doing. Those opinions were too heavy for me to carry so it provided the perfect environment for me to finally cut my ties to what other’s thought of me. And although I’m not 100% perfect with it, I’ve come a long way and feel so much freer and happier.
Contact Info:
- Website: https://www.shattersales.com
- Instagram: @shatter.sales
- Linkedin: https://www.linkedin.com/in/amyblain/
- Youtube: https://www.youtube.com/channel/UCDXsZDawM_gIaXdRyCUzOIQ
Image Credits
Bri Tolkdorf IG @btolksdorf.studio