We recently connected with Laura Miller and have shared our conversation below.

Laura, thanks for taking the time to share your stories with us today One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

In the health and wellness industry, the general approach often involves one-size-fits-all solutions and generic marketing messaging. However, as a Nutritional Therapy Practitioner and owner of my own practice, Simple Wellness Co., I believe in the idea of bio-individuality, which recognizes the uniqueness of every individual. This foundational belief sets me apart from the standard industry practice.

I understand that what works for one person might not necessarily work for another. Each individual’s nutritional and lifestyle needs are unique, influenced by their current health status, symptoms, goals, and even their personal preferences and lifestyle.

As a holistic health practitioner, I tailor every protocol specifically to each client, taking a comprehensive and personalized approach to their health and wellness journey. By conducting thorough assessments, utilizing functional labs, and understanding each client’s individual needs, I create customized plans that aim to achieve optimal balance and health.

One of my clients, for instance, came to me after years of following trendy diet plans that never seemed to work. She felt frustrated and hopeless. After a detailed consultation, we discovered underlying health issues and imbalances that were being overlooked by standard approaches. By tailoring a nutrition and lifestyle plan specifically for her, considering her unique biochemistry and health conditions, she began to see significant improvements. Her energy levels increased, her digestion improved, and she finally started achieving her desired health goals.

This personalized approach not only leads to more effective and sustainable results but also empowers my clients. They feel heard, understood, and supported in their wellness journey, which is often missing in the conventional health and wellness space.

As a Nutritional Therapy Practitioner, my commitment to personalized care is at the heart of what I do, and it’s what makes a real difference in the lives of my clients.

Laura, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hello, I’m Laura, a certified Nutritional Therapy Practitioner located in Southeast Wisconsin, proudly serving clients both locally and online. Wherever you are, I’m committed to supporting you on your path to wellness!

My passion lies in guiding others towards revitalized health by uncovering the root causes of their symptoms and restoring balance within their bodies through a food-focused approach. In my practice, I believe in the power of personalized nutrition. By utilizing foundational pillars and functional lab testing, I create bio-individual nutrition, lifestyle, and supplement recommendations for each of my clients.

My own health journey led me to the Nutritional Therapy Association, where I learned firsthand the incredible impact that food and lifestyle changes can have on our well-being. Struggling with my own health issues, I tried numerous conventional approaches that didn’t provide the supportive results I needed. It was only when I discovered the importance of tailored nutrition and lifestyle adjustments that I began to see significant improvements. This transformative experience fueled my desire to help others achieve the same sense of vitality and well-being.

As an NTP, my goal is to take the confusion out of nutrition so you can have more energy, feel like your authentic self, and experience greater joy in your daily life. The services I provide include personalized nutrition coaching, functional lab testing, and ongoing support to ensure my clients are making progress towards their health goals. I address a variety of health concerns, including digestive issues, hormonal imbalances, chronic fatigue, stress, and more.

What sets me apart from others in the industry is my commitment to bio-individuality. I understand that each person’s body is unique and requires a customized approach to achieve optimal health. By taking into consideration factors such as current health status, symptoms, personal goals, and lifestyle, I am able to craft individualized protocols that truly resonate with my clients and lead to sustainable results.

I am most proud of the positive impact I’ve been able to make in my clients’ lives. One of the most rewarding aspects of my work is witnessing the transformation that occurs when individuals regain control over their health. Whether it’s a client who finally feels energized after years of chronic fatigue or someone who has resolved long-standing digestive issues, these success stories are what drive me to continue my work with passion and dedication.

If you’re ready to begin a journey towards optimal health, I’m here to guide you every step of the way. I want potential clients to know that they have a partner in their wellness journey who will listen, understand, and support them in achieving their health goals.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been word of mouth. There’s something incredibly powerful about personal recommendations and genuine testimonials. When people share their positive experiences with their friends, family, and colleagues, it builds a level of trust and credibility that no other marketing tactic can match. I’m grateful for the wonderful clients who have referred others to me, helping to grow my practice organically.

In addition to word of mouth, I love connecting with other like-minded business owners and meeting new people. Building relationships within the community and discussing what I do has been significant in expanding my reach.

Recently, I’ve also embraced more traditional marketing methods. Hanging up flyers and distributing business cards in local businesses, cafes, and community centers has proven effective in reaching a wider audience. Additionally, hosting in-person workshops and seminars allows me to showcase my expertise, connect with potential clients directly, and provide valuable information about nutrition and wellness.

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Contact Info:

• Website: https://www.simplewellnessco.com
• Instagram: https://www.instagram.com/simplewellnessco_
• Other: email: [email protected]

Image Credits

Gina Emmer – GE Creative