We recently connected with Suzanne Karp and have shared our conversation below.
Suzanne, appreciate you joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
CREATING POINTS OF CONNECTION
There are hundreds of wedding photographers in my area and there are hundreds of maternity and newborn photographers in my area as well. This means that for the client, a) the choices are overwhelming and b) this leads to basic price comparison searching.
I believe that when you choose a photographer, you are choosing someone to crawl inside your mind, crawl inside your heart and understand your vision. There is no way to successfully find this person if you’re just price shopping.
OUR CONNECTION IS EVERYTHING
In order for me to get my finger on the pulse of my clients, every single initial conversation is done on FaceTime so we can see one another, or at the very least, we have a phone call. Eye contact. Sharing stories. Asking questions that go beneath the surface. If you’re getting married and thinking about choosing me as your wedding photographer, I want to see the two of you together, listen to how you talk about your wedding, the cadence of your relationship, your body language. If you’re having a baby and are thinking about choosing me as your maternity, newborn and family photographer, I want to see you and listen to you and get a sense of the type of photo session you’re dreaming of. I want to know your style, I want to see your home so I can start envisioning the beautiful artwork we will hang on your walls, I want to hear your dog barking in the background and see your expression when the baby kicks while we’re on a video call!
As my mom used to say I want to “get right in there” with my people.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
TWENTY FIVE YEARS WITH A CAMERA IN MY HAND
Loose ballpark math tells me I’ve photographed over 800 weddings.
[ typing that number just now made me put my coffee down and pause!]
Weddings make my heart burst wide open. I love the intensity of the day, the little moments shared between the couple and their loved ones, the feeling of celebration, the love that surrounds each couple, the beauty of the details and all of the unexpected candid moments.
BRAND NEW LUXURY STUDIO JUST LAUNCHED
As a natural addition to my business, I have just opened a Luxury Maternity and Newborn Photography Studio in Mill Valley, CA. Welcome to Little Palm!
Little Palm is a gorgeous, natural-light filled space that will welcome you with open arms and provide you with a completely nurtured and pampered experience. Professional hair and makeup is included in your session, as well as access to the Little Palm Wardrobe Collection.
Your session will focus on making sure you feel relaxed and comfortable, while I am making gorgeous images that encapsulate this incredibly special time in your life. After your session, your images are revealed back in the studio or in the comfort of your home, where we will curate your custom collection of art pieces, from archival prints to heirloom albums to custom framed wall art.
I will guide you through every step.
THIS IS THE BEGINNING OF YOUR LEGACY.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Word of mouth. Pregnant women sharing information with one another. Happy clients sharing their images with loved ones and passing my name along.
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Contact Info:
- Website: https://suzannekarp.com
- Instagram: https://www.instagram.com/suzannekarpphotography/
- Facebook: https://www.facebook.com/suzannekarpphotography/
- Linkedin: https://www.linkedin.com/in/suzanne-karp-19b5b030
Image Credits
Little Palm Studios