Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Elizabeth O’Neill

Years ago, I was a burned-out HR executive climbing the corporate ladder, juggling the demands of two young kids and my husband’s equally demanding career. Read more>>

Evan Papadakis

Our mission at Zuzu’s Petals is to provide our customers with an experience that helps cultivate joy and gratitude for their lives. By providing the highest quality customer service along with fresh and simply prepared ingredients, we hope to remind our patrons that “It’s a Wonderful Life”. Read more>>

Jaida Hagen

My mission as an injector is to widen the opportunity for education within the aesthetic industry for all types of providers. When I transitioned from working in a hospital to learning about aesthetic injecting, I had a rude awakening with how little I knew about facial anatomy. Read more>>

John Suzuki

As the author of American Grit – From a Japanese American Concentration Camp Rises an American Hero, and host of the Finding Better Podcast, I believe we all share a common mission which is to make the world better by helping folks “find better” in their lives. Read more>>

Dyan deNapoli

I cannot remember a time when I wasn’t deeply in love with animals. As a child, I felt that I was put here on Earth to help animals in some important way – especially endangered species – but I had absolutely no idea how that would manifest. Read more>>

Amber Hutchins

Hutch House Interiors is a new company I launched a year ago out of a heart to not only help people with decor and design in their homes.. but also, to find the beauty that’s around them. I specialize in using what clients already have to bring a fresh, updated look. Read more>>

Allison Bush

The loss of my mother came after a brief but difficult journey with cancer. As I went through her things after her death, I found only six photographs of us together. Read more>>

Erika Cline

I fell in love with chocolate when I was 10 years old after visiting the iconic Hershey, Pennsylvania, on a summer trip with my family. I got to stay at The Hotel Hershey, take a milk chocolate bath at the spa, and have a blast at Hershey Park. Read more>>

Riley Clark

Our mission with “What Goes Bump In The Night” has always remained the same since the inception of the original podcast episode: to create a community that helps people talk about the paranormal. Read more>>

Aaron Alejandro

Coming from a broken home and being sent to a home for boys, I was introduced to the FFA organization. As a result, I rose to the leadership role as Texas FFA President. Read more>>

Emily Fawcett

I guess this all began when I was little. I was the youngest kiddo in the family, and was always the one saving the rolley polleys, earth worms and the baby birds who had fallen out of the tree. Read more>>

Samantha Smith

Our mission at Go Doggie is to help busy pet parents give their dog the best life possible. After Covid we saw an influx in people taking their dogs they got during the pandemic to shelters because they just didn’t have the time to exercise them or spend time working with them the way they could previously working from home. Read more>>

Gil Tamazyan

In 1999 I started Pressing Vinyl records at a boutique level to make a difference in the record manufacturing industry and provide a service at a much higher caliber with the emphasis to fidelity. Read more>>

Mercy Gagnon

Since we last spoke, there have been some changes in my professional life. I have since decided to leave Bienvenidos Law Firm. I am no longer associated with the firm, but I can share the mission behind why I practice immigration law and why it is so important to me. Read more>>

Alice Nguyen

The Mission Behind 88 Banh Mi and Bowl At 88 Banh Mi and Bowl, our mission is to bring the authentic and vibrant flavors of Vietnamese cuisine to our community, while promoting a deeper understanding and appreciation of Vietnamese culture. Read more>>

Brianna Peres

Where do I start? Briaa esthetics has been one of the most greatest success stories of my life. Becoming a lash tech has been a transformative journey for me. Balancing school while diligently working my 9-to-5 job to pay off my tuition required immense dedication and perseverance. Read more>>

Jill Dunne

ArtWorks’ mission is to create community-based public art that provides career opportunities for artists of all ages. Seeing this mission in action every day is incredibly rewarding. Read more>>

Carla Kaufman Sloan

In 2014 our eldest son was killed suddenly in an accident in our home swimming pool, in a rare freak accident. He was seven years old. Read more>>

Sandra Laurie

I deeply understand the challenges and frustrations that come with being a senior female leader. And sometimes it reaches a critical point where something needs to change. Read more>>

Lynn Bozzay

My husband, Lary, and I bought Grafica, kind of on a whim when he unexpectedly lost his job. When he started looking at businesses to buy and came across an art gallery/custom framing business I got excited about the idea of us working together in that business. So, I quit my job! Read more>>

Kayla Fitzgerald

At Palmetto Ultras our mission is: “To inspire everyone to embrace the trails, push seasoned runners to new heights, and cultivate lasting bonds in our community.” Read more>>

Damien Michel

As a fitness professional and enthusiast, I’m aware of the current state of the fitness industry and how the public perceives health and wellness as a whole. Here’s the run down. Read more>>

Aleksandra Badea

At Systems in Place, our mission is all about helping business owners – especially coaches, creatives, and agency owners – streamline, organize, and automate their businesses. Read more>>

Katharine Chaney

I started Inspirational Experiences because I was born legally blind and did not find out until the age of 5. I went through drops, patching, OT therapy, surgeries and more at a chance at a normal life. Read more>>

Rebeca Gonzalez

I am from a city with a very high Spanish speaking community and few Spanish-speaking attorneys. There are virtually no attorneys who are Spanish speaking and specialize in business or property law. Read more>>

Malika Miller

SIGNEDnyc is a modeling mother agency, established to help aspiring models navigate this complicated profession in a safe environment. As the agency founder and a full time model of over a decade, my business focus is portfolio development, education, and agency placement, which ensures that we circumvent the often predatory and exploitative nature of this work. Read more>>

Amber Caudle

Thirteen years ago, driven by a desperate need to heal my body, I opened The Source Cafe. Overworking and poor eating habits had taken their toll on my health. Read more>>

Derrick Cabico

Our mission at Wandered Stories is deeply rooted in our passion for capturing authentic, heartfelt moments that reflect the unique love stories of the couples we work with. It all began with a simple realization: Read more>>

Jami Buchanan McNees

I became a Health Insurance Broker 10 years ago. I loved my job the minute I enrolled my first client. Three years into my career I was diagnosed with high grade cancer. The experience took my awareness as a Health Insurance Broker to an entirely new level. Read more>>

CreatorTv100

The mission behind “CreatorTv100” is to inspire people worldwide with promoting content that is relevant in the common interests of many people. On my Instagram page you can find the latest music videos, gamers, fashion, and businesses that you might be interested in. Read more>>

Chan’tal Lewis

The Glass Mic, a point-of-view concept by Chan’tal Lewis, gives a behind-the-scenes look at Society & Culture. We explore foods, lifestyles, and experiences through visual storytelling and conversations with noteworthy individuals and brands. Read more>>

Sheila Ehler

Through The Eyes of A Child is a book I released on Father’s Day. Through my own personal experience, I feel that God has led me to carry out the mission of taking a stand for every child who is estranged from their father, or even mother. Read more>>

Qortez Brown

The story behind my mission is I just want to see people that look like me succeed. Growing up in a single mother household I seen my mother work long hours to just put food on the table. Read more>>

Keisha Bowden

Let me paint a picture: As it pertains to race, ethnicity, and stress on a global measure combining exposure to stressors in five domains (occupation, finances, relationships, racial bias, and violence), Blacks, Hispanics, and Asians reported higher levels of stress than Whites. Read more>>

Adonis Lugo

As a helicopter photojournalist, my mission is to bring a unique view to the public by capturing the full scope of events and stories that shape our lives. Read more>>

Ashley McLaurin

As a Photographer my main goal and mission is to capture memories that will last a lifetime. This is so meaningful to me because time does not stop! There are endless fleeting moments. Read more>>