Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Jaffe Wojcik

We believe that every bridal couple deserves to enjoy their wedding planning process and be present to enjoy their wedding day.
On a wedding day, there are so many moving parts that need to come together just right to create a beautiful and successful wedding day. The obstacles that so many bridal couples face on their wedding day are all the questions coming at them, all the set up that needs to take place in a limited amount of time, coordinating with vendors and directing bridal parties, family and guests to be in the right places at the right time, all while being on stage and making the single most important decision of their life- committing to their life partner. Read more>>

Amanda Parker

My mission is meaningful because it intertwines creativity, empowerment, and connection. Through graphic design, I have the unique ability to bring people’s visions to life—whether it’s telling the story of someone’s life, branding a business, designing a music album, or promoting an event. This work goes beyond aesthetics; it’s about capturing the essence of what someone is trying to communicate and making it resonate with their audience. Read more>>

Kayla Armstrong

Many people know us as the Heels and Fitness community, but our brand is officially called His Ambitious Girl LLC. Our motto is: “WE WORK FOR GOD, NOT MAN.”

Our mission? To instill Godfidence in women, one dance and fitness session at a time.

Hi, I’m Kayla Nicole Armstrong, the founder of this amazing community. Dance has been a part of my life since I was four years old, but fitness didn’t come into the picture until after I became a mom. Like many mothers, I faced the challenges of postpartum struggles. In the midst of that hardship, God opened a door for me. One night, I heard a whisper: “Heels and Fitness.” That whisper sparked something in me. I stayed up researching the safety and potential benefits of dancing in heels, and the very next day, I laced up my heels and got moving. Read more>>

Katy Buskirk

It’s Love Y’all: Spreading Love, One Note at a Time.

Seventeen years ago, my life changed overnight. Unrelenting, constant head pain that was the worst pain imaginable became my new normal. My old life was over, and a new journey had begun. Nothing was seen on x-rays, and the pain and I became a mystery to everyone. For more than a decade of this time, I was completely bedridden, as being upright made the unbearable pain even worse. Read more>>

Lauren Sisler

For me, my mission stems directly from my own story—one shaped by heartbreak, hope, and the power of connection. I lost both of my parents to opioid addiction when I was a freshman gymnast at Rutgers University, and while navigating that loss, I came face-to-face with the stigma, shame, and isolation that often surround addiction. But it also ignited a desire in me to turn my pain into purpose by helping others find their voice and strength in their own stories. Read more>>

Audrey Hines

Our mission at EMPRESSOFATLANTA is to get people to fall in love with the beauty of handmade items and to boost individuality, the artful eye and craftsmanship through crochet.
My Mom taught me how to crochet when I was 7 years old and a woman with one arm taught her. Only my Mom could tell a story like that. She taught me the two stitches she knew which were the single crochet and the double crochet. Read more>>

Elizabeth Vovk

The story behind my mission, Capturing Confidence, Celebrating You, is deeply personal. Growing up, I didn’t always feel confident in my own skin. I was a shy, quiet child, and my middle and high school years were marked by bullying. Those experiences planted seeds of doubt that were hard to shake, and they made me feel like I wasn’t enough. Read more>>

Troyster

From a young age, I’ve been deeply passionate about music. I grew up listening to a wide variety of genres, often watching music videos on YouTube and MTV, drawing inspiration from the artists I admired. This inspiration led me to sing, dance, and even rap—whether I was at home or out in public. Over time, I taught myself how to play basic chords on the guitar so I could perform the songs I loved. Read more>>

Taylor Hutton, Mba

My mission behind this business was born from a deeply personal and painful experience that doesn’t get mentioned much. On May 18, 2022, I lost my father – which was an incredibly difficult moment in my life, right after the loss of my mother. One of the hardest parts was realizing that his passing could have been prevented, or at least made more manageable, if he had planned better financially. He didn’t have the financial resources to cover a hospital visit, and it ultimately cost him his life. Read more>>

Cassandra Bellantoni

In early 2023 I started seeing Bungee Fitness videos on Instagram. The exercises seemed so fun and also impactful. I tried to find a place in Los Angeles that offered the high-powered version of Bungee Fitness that kept showing up in my feed with zero luck. Read more>>

Amy Lisek

I founded the 501(c)(3) nonprofit (Grace in Love, inc.) in 2020 during the height of the Covid pandemic. The mental health crisis was also at an all-time high. At graceinlove.org, we are focused on spreading hope and encouragement to people going through difficult times. One of the ways we do that is by sending a free, encouraging Care Package to anyone that reaches out on our website. We also offer a completely free blogging platform to post encouraging content to uplift one another. Read more>>

Kyle Moon

As someone in long-term recovery, I deeply value the strength that comes from a supportive community. When we envisioned creating The Summit Lounge, our focus was on fostering that sense of connection—building a space where individuals could come together to grow both socially and intellectually. Read more>>

Dr. Lynn Lashbrook

Sports Management Worldwide (SMWW) was founded with a clear vision: to bridge the gap between aspiring sports professionals and the dynamic, fast-paced world of the sports industry, while also helping those already in the field advance their careers. Dr. Lynn Lashbrook, a seasoned sports executive and educator with over 50 years of experience, recognized the challenges that individuals face in breaking into the competitive sports business. Driven by his lifelong passion for developing sports programs and mentoring future leaders, Dr. Lashbrook set out to create an innovative, accessible, and comprehensive educational platform tailored to those eager to pursue or advance careers in sports management. Read more>>

Heather Starr

I was a stay at home mom for 15 years. I have four kids, and I was home with them from the time the oldest was born until the youngest started school. Once they were all out of the house every day, I needed something to fill my time. But I also knew I wanted that to be something that I really felt was worth it to me. So I decided to pursue my Masters Degree in Social Justice and Human Rights. I started the program thinking I was going to work with refugees, but by the end I had shifted my focus to the topic of violence against women. In my early life, before I met my husband, I had a a lot of first-hand experience with domestic violence, sexual abuse, rape, and emotional abuse. Violence against women was a topic that I knew well, and decided I needed to go that path instead. One of the last classes I took was on human trafficking, and something about the issue just really called to me. I’m not sure why. Maybe because it felt worse than my own experiences? Read more>>

Jeff Leone

I created grungingpumpkins in October 2023 on Instagram. The name is a tribute to two of my favorite things, Grunge music and The Smashing Pumpkins and is the place for bands and artists to be heard.

Since October 2023 I have gained a steady following and expanded to TikTok, X, Threads, and Groover. The mission is to support/promote/showcase these bands and artists. By providing that service in addition to doing music reviews, it is my hope these bands and artists will gain fans/bigger following and grab people’s attention, whether it be a label, management company, and much more. Read more>>

Brandon Abram Jr.

My mission is to build a thriving electronic music scene in Louisville, Kentucky, by sharing the power of live music and bringing people together through unforgettable experiences. Through immersive events and engaging content, I strive to connect people through the electrifying energy of EDM, creating a passionate community that celebrates the magic of live music and its ability to unite us all. Read more>>

Josie Anderson

In 2023, I hit a breaking point. I was burnt out from work, overwhelmed by endless house chores, and stretched thin by the demands of being a mom. The constant pressure took its toll, and I found myself struggling with anxiety. It was during this tough time that I asked myself two life-changing questions: “Is this it? Is this how my life is going to be from now on?” Read more>>

Alexandria Dierkes-whitson

In 2015, my life changed dramatically. My health, which had already been fragile from battling chronic Lyme disease, hit a breaking point. I was forced to leave my job and move back home – a humbling and challenging time that left me questioning everything. At first, it felt like my world had shrunk. I was confined to my bed, overwhelmed by physical pain, emotional turmoil, and a sense of defeat. Read more>>

Alexis Bennett

I’ve witnessed the power of words to inspire change, bring people to tears, part with their time or money to support a cause or others in need, and make a difference. After a decade of working in content and communications, from magazine editorial to corporate communications, and later development and marketing in the nonprofit sector, I realized that I care more about doing meaningful work with great people than climbing the corporate ladder. So, I quit my day job and created Sprig, where the mission “do good with words” reigns supreme. Read more>>

Angela Gill Nelms

At The AGN Group, we believe every individual, team, and company can unlock their inner badass, one brave step at a time. About 14 years ago, the founder, Angela Gill Nelms, decided to go from running her first 5K in one year to racing in her first IronMan the following year. On this journey, she was repeatedly told she was crazy—no one does that. Angela was familiar with this kind of doubt, as she had heard similar remarks at 29. As a single mother of a special needs 2-year-old, she chose to return to Georgia Tech to pursue her degree in Biomedical Engineering. Angela ignored the naysayers, including the voices in her head, and she went for it. As she prepared for her IronMan, she began encouraging others with her self-made hashtag #BeBraveBeBadass. Read more>>

Jessica Estevez

The Latinx/Hispanic community experiences a high prevalence of discrimination and trauma, impacting mental health and togetherness. These experiences can lead to ethno-racial trauma, affecting well-being and daily functioning. Sharing personal narratives can help heal from trauma, addressing needs for affirmation and belonging through self-expression. Storytelling allows individuals to process emotions, build collective resilience, and reclaim control over their experiences. Read more>>

Natalie Sorrentino

The Gnat began as more than just a creative outlet—it started as a heartfelt mission to connect people through art and storytelling. For Natalie Sorrentino, art was always a way to bridge the gaps when words didn’t come easily. From the first brushstroke, her work has been about more than color and form; it’s about creating something that resonates, sparks joy, and helps people feel seen. Read more>>

Jilian Daniel

Poseidon K9 provides a quality-vs-quantity approach to balanced dog training for the dog owners of the Lowcountry.

Through my vast experience of working with hundreds of different working dogs, from the country’s most elite military groups, to one of the most recognizable service dog charities in the country, to working breeds living in homes, I’ve learned you cannot force a dog to do anything and have lasting results. You’ve got to motivate that dog by something s/he wants, and your relationship is the foundation to that. Balanced training teaches the dog the behaviors, AND provides a reason WHY the dog should do the behavior for you. Read more>>

Jessica Shershenovich

I remember when I was a kid, I spent hours upon hours outside. I was outside from sunrise to sunset, no matter the weather. I just loved watching the clouds skip across the sky, listen to the birds sing a song, and the adventures that existed under every treetop. But what I really remember and enjoy the most was having a BBQ outside with my family; whether we were on our family boat or in our own backyard. There was something about the smell of the fresh air as I munched down on salty french fries or the sound of my neighbors playing next door as I took the last bite of my hamburger. Read more>>

Mukul “micky” Lalchandani

At Undivided, our mission is rooted in a deeply personal experience that continues to shape everything we do. Many years ago, my family in Hong Kong was introduced to a promising real estate investment in New York City. We trusted the process and the professionals guiding us, only to be left abandoned during a critical point in the transaction. As foreigners unfamiliar with New York’s complex real estate landscape, we faced unforeseen challenges and costs, all while feeling unsupported by those who had promised to help. Read more>>