One of the challenges we’ve seen to true equality of opportunity is that schools and books often can’t (or choose not) offer access to one of the most equalizing resources – first hand stories of how successful entrepreneurs made their ideas a reality. If you grew up in a family or community that had many successful entrepreneurs you may have been lucky to hear many conversations and stories about starting and executing on an idea, but there are millions of people across the country who haven’t had the same advantage and so our hope here is to create a space where those stories can be told in a more public forum for the benefit of any and every aspiring entrepreneur.
Erica Graham
In August of 2012, we were in Morocco on our honeymoon. While there we went on a hot air balloon ride, a desert camel trek, and visited a traditional Berber home. As we looked through our photos, My husband said “This would be so much fun if we were with some of our friends or cool people, even if we didn’t know them.” – That is when the idea was unknowingly born. Two weeks later I went back to work as a traveling project manager for a healthcare technology company. He was working for the same company in an International role. I was traveling all over the US for them, but always thinking about what country I would explore next. Over time I started feeling overworked and massively underpaid. My husband could see the shift in my attitude. I was miserable. As the years passed, I started rethinking the goals I set at college graduation. I realized that I was eight and a half years into a 10-year plan and needed to make some moves if I wanted to have my own business. Read more>>
Jeffrey Vaughan
The journey of creating Big Energy Media stemmed from my passion for storytelling and my desire to empower small business owners and creatives. I realized that many of them had incredible stories to tell but lacked the tools to share them effectively in the digital landscape. This inspired me to build a digital marketing agency that focuses on helping these entrepreneurs articulate their narratives and connect with their audiences. At Big Energy Media, we understand that every brand has a unique story. Our approach centers around crafting custom campaigns tailored to the behavior and preferences of their target audience. We dive deep into understanding their customers—what captivates them, what resonates with them, and how they consume content. This data-driven approach allows us to create campaigns that not only attract attention but also foster genuine engagement. Read more>>
Tia King
Going from idea to execution was a process. However it didn’t have to take as long as I allowed it to. I had the vision for hosting a women’s empowerment event at this amazing 4.5 star hotel in my city. I had no idea how I was going to pull it off. I had no contacts, no idea where to begin, the website for my event wasn’t event finished yet to even show them some sort of proof that I hosted impactful events in the past. Everyone that I saw host events at this hotel has ALL of their ducks in a row so to speak. I had this dream for about 2 years then one day I say you know what I’m just going to call them and just see. Well needless to say I called they called me back I met with them the following day and the contract was signed that following week. Read more>>
Peter Szlivics
Starting a business often begins with a spark—a moment of inspiration. For me, that moment came from my lifelong love for BMW M cars. I’d always admired their precision, design, and the passionate community behind them. So, one day, I asked myself: “Why isn’t there a dedicated marketplace for these cars?” That was the seed of MList. But like any idea, taking it from concept to execution was the real challenge. Here’s how I turned that initial thought into a fully functioning platform. It all started with a thought—a realization that while there were plenty of places to buy and sell cars, none focused exclusively on BMW M models. I wasn’t sure how big this niche was, but I knew one thing: if I, a passionate BMW enthusiast, felt this need, others would too. That’s when I decided to act. At that point, I had limited resources—no fancy budget, no immediate access to a web development team, just me and my laptop. The first step I took was jotting down a rough idea of what I wanted MList to be. It didn’t have to be perfect at this stage. I just needed to capture my vision. I envisioned a place where buyers and sellers could connect easily, where fellow BMW M enthusiasts could feel understood and find like-minded people. Read more>>
Sarai Puerta
Basically resilience and discipline was everything and is still everything that allows us as an artists to keep evolving in the industry. The tattoo world is something that gets better and better every day, a lot of talented people want to be successful but they don’t have the discipline to learn how to do it right, you need to have your feet on the ground to know that time, discipline and resilience are the only thing that will make you successful, if it was easy it probably won’t last forever and life will make sure to let you know that. You have to listen to your mentors and do not underestimate the people around you, you can learn from everyone even if it is a small thing, it will be useful. Read more>>
Liz Saunders
I’ve always been a leader, performer and organizer. I, simply put, enjoy collaborating and executing ideas. My previous career path in corporate entertainment and hospitality (management/music performance) and teaching was something I always knew I wanted to do as long as I could. I thoroughly enjoy positive people, fresh ideas and bringing people together with music, dance, fitness and laughter. I am now 58 years old. I feel like most of my life has been a buildup of getting better and better at what I do. and not wanting to let go of what I know is a gift…a calling of sorts. When I was young, in my twenties, right out of college…I wanted to be in a national commercial. I got it. I wanted to be a singing waitress on a ship. I got it. I wanted to be married, sing with orchestras, be a certified personal trainer, have a baby, own a house, teach kids, teach adults. I got all of that. I consider myself lucky. Not lucky when things just happen to fall into place. Lucky that I created the right path to make things happen for myself. There were hard times in my childhood for sure and as an adult by the age of 40, I experienced miscarriage, divorce, bankruptcy, and loss of both parents, As I look back on it all, it has created the path that Wiser Health and Fitness now stands. Read more>>
Kyanni Aguirre
When I first had the idea for Girls New to North Dallas, it came from a very personal need. I had recently moved to Frisco and, like many others, was faced with the challenge of finding a new social circle. I knew I wasn’t the only one feeling this way, and that realization sparked the idea of creating a group where women in the same position could connect, form friendships, and explore the city together. Once the group was created, my next step was to start hosting events. The first hurdle was figuring out what type of events would bring people together in a meaningful way. I decided to kick off with a happy hour, which felt like the perfect casual and social setting to get the group started. I reached out to La Parisienne French Bistro at The Star in Frisco, and they were on board! The excitement of locking in that first venue gave me the momentum I needed. Read more>>
Jessica
When the unexpected of the world going silent occurs, it gives you a lot of time to think about the question “if the world was to end right now, what would you have regret not doing”. In that moment in 2019 , I was introduced to the word Agape by my father one sunday morning. Its greek for unconditional love and this word circulated in my head like a old record. I begin to question why and realized that unconditional love has been the cornerstone and catalyst of who I am and have become. Growing up, many educators, family and friends have poured into me in ways that at times felt undeserving at times. The relentless drive from others to see the potential that I did not see sowed a seed that eventually bloomed into a Vice Principal with a passion to lead with love.With this new found ” why”, I began thinking specifically about my community, the black community and how unconditional love and love in general is the cure to a lot of our headache and heartache. Read more>>
Lj Felix
Everything starts with passion. The things that actually move you without even knowing. Even since I was a child I’ve always liked looking outdoors, seeing different things that really caught my eye. I’ve had the response in my head that whatever I look at, has an untold story (And I would make up a story in my head. I was a kid back then). Growing up the one thing that I was passionate about, was a camera. Every picture I take has a story or can even be an imaginary story, they do say a picture is worth a thousand words. But beyond photos – I’ve gotten into videography. Video and Photo are mechanically the same but treat the viewer differently. Video can do a lot of things that can move you. Depending on what you watch, can either make you feel happy, sad, angry, or even hungry. Photos are something that you can take creatively with imagination. Videos are something that you can take creatively with mutual understanding or reciprocal. I’ve had this idea to somehow try to make the two in one. A YouTube channel that I created @ljfelix. Starting a YouTube channel is tough at first. Read more>>
Tove And Jennifer Chamness And Noren
One of the co-founders of Ryde Equestrian is a dressage trainer with a special interest in biomechanics of both horses and riders. She knew the important role the feet play when it comes to achieve balance and relaxation, and started experimenting with different ways to add support from stirrups. She tried different brands of stirrups, and used simple tricks where she added bits and pieces to try and achieve a steadier rider foot. She quickly grew frustrated with this process as nothing was quite efficient, or working for every student, and the idea to create a new adjustable stirrup was born. She floated the idea and immediately we all realized that there was a huge gap in the market here. Looking at other sports such as cycling, skiing, and golf; everything is adjustable to provide each person with the best possible conditions to perform at their best. Why should the equestrian sport be any different? Read more>>
Miranda Donze
So, I always knew I wanted to be a business owner. Who doesn’t have the dream of working for themselves? Being my own boss, creating my own hours (little did I know I would go from working 8 hours a day to 24 hours a day, literally), going on vacations when I want and not having to ask for time off (HA! What time off?), but most importantly, being able to attend school functions for my children or stay home with them if they were sick without having to feel guilty for leaving work! When I tell you that I would sit in my cubicle and daydream about what I could do on the side that could eventually be sustainable enough to quit my job, I’m not exaggerating. I thought of EVERYTHING. I was determined! You can ask my friend in the cubicle across from me. Literally, every day would be “Psss…PAIGE, what do you think about THIS idea?” My husband and I would have late night pillow talks ALL the time about what we could do to quit our corporate jobs. I am sure he got tired of my MANY business ideas- some I followed through with, but were not sustainable. The one idea that did work, would never generate enough income to quit my job and be at home. Read more>>
Mashayla Graves
This business started with a vision. I wanted to pour into people and create a space for self-care and relaxation. I had a revelation that my career could be this, fulfilling people and elevating how they showed up in their day-to-day life. The idea grew during the COVID-19 pandemic when everything slowed down, and I began focusing on my own self-care. That time was eye-opening. Watching my parents constantly juggle work with the rest of life made me realize how stress can spill over if there isn’t a balance. I saw how the daily grind could wear people down, and I wanted to create something that could counter that—a place for people to reset and prioritize their well-being. It all began with research. I started by learning about esthetics, the art and science of skin care, and it immediately clicked. I knew this was my path. While still in high school, I made a detailed plan to become a licensed esthetician, including researching schools, financial costs, and the time commitment required. Over the next year, I saved up by working a part-time job and focused on getting accepted into an esthetics program. Once enrolled, I committed to learning everything I could and trained rigorously, eventually earning my license. Read more>>
Georges ‘bijoux’ Aguehounde
I was a visionary from a young age, teeming with ideas, but OSSAWA uniquely captivated me. It began during my college years when I struggled to find a necktie that resonated with my style. This challenge sparked an idea, and I started crafting my neckties and bowties. This simple creation made me realize a broader need for unique fashion expressions. As OSSAWA began to take shape, I immersed myself in learning about fabric, design, and the intricacies of tie-making. It was a journey of continuous learning and growth, taking one step at a time toward a vision that was still forming. Passion and perseverance helped me navigate the hurdles that came my way. However, I soon understood that OSSAWA’s potential went beyond just creating clothing. I envisioned a community of visionaries, empowering others to bring their ideas to life. So, OSSAWA evolved to offer resources and guidance, helping others navigate their creative paths. Today, OSSAWA stands not just as a brand but as a movement, fostering a community where creativity. Read more>>
Kenisha Harris
Everything started with my need to find a job that really fit my lifestyle and goals. So, I began by journaling about what I wanted: the ideal schedule, the right pay, and the job qualities that would suit me best. Once I had that vision, I looked at the skills I already had, asking myself what type of work could meet those needs. That’s when I remembered how, as a young girl, I used to help family and family friends clean their homes. It dawned on me that I could turn this skill into a financial resource. I started working as an independent contractor, cleaning Airbnbs and residential houses. After a few months of contracting, I decided it was time to establish my own business. Since I already had the supplies and photos of my work, I was ready to create Nene’s Neat Services. Over the next year, I focused on defining how I wanted to run my business, structuring it, and building a website and forms. Once I had these foundations in place, I started advertising my services to family, friends, and neighbors, officially bringing Nene’s Neat Services to life. Read more>>
Amanda Smith
The Creative Mentorship Program: I created a program designed to nurture dancers’ growth through a series of insightful sessions throughout the course of six months. This program provides invaluable feedback, personalized guidance, and diverse opportunities for artistic development, creating a robust support system for emerging talents. Participants benefit from expert feedback, personalized guidance, skill development workshops, and more. It all began eight years ago when I met a remarkably talented young dancer who would become my muse. Our creative partnership flourished over the years as we collaborated on various pieces, each project deepening my admiration for her artistry and igniting a spark within me to guide and mentor emerging talents. Read more>>
Chayil Chanda
I’ve always been fascinated by words. I love language and how depending on what part of the world one is from, the words said in certain orders can mean very different things. Growing up on the east-side of Detroit, I was blessed to be able to attend the high school I attended. My going there automatically classified me as Bourgeois to my neighborhood peers. As a kid, I thought it a compliment. I thought Bourgeois was a word that meant I was above the status quo. As an adult, who became inundated with French, I learned quickly that Bourgeois actually means middle class. Not a bad thing but it isn’t a term that I wanted to describe me. Middle class is fine for some but my self esteem is a bit higher than that. I am haute couture lol. My first book came from my research of the word Bourgeois and how it’s used in society -vs- how it’s interpreted. Moving from idea to execution comes when you find something you’re passionate about and you refuse to stop until it’s completed. Ideas are great. Execution is a choice. Choose to produce. Read more>>
Trace Bodin
Visual Production Studios started with a simple idea: helping businesses connect with their clients on a deeper, more personal level through storytelling. Three years ago, I had a camera, a love for capturing real moments, and a drive to make something meaningful. I threw myself into every job I could find, learning on the fly and improving with each project. But as much as I was working hard, something was missing. I realized I was putting in countless hours without a real plan to move the business forward. Eventually, I hit a wall. I started asking myself, “How is this business going to make it and support the life I’m working toward?” I was pouring everything into the work, but without a strategy, I was spinning my wheels. It was clear that I needed some serious guidance. Read more>>
Autumn Price Venice Scorzato
The two of us started as aspiring content creators that decided to start a cocktail creation series on TikTok just for fun. Shortly after getting started, we both were curious as to what long form content creating would look like. We were already loving the joke riffing we had going on in our short form content, and we knew we wanted to take it a step further. After contemplating what types of long form content we could make, we ultimately decided on starting a podcast in order to have the necessary time to display our comedic dynamic in a way we prefer. Little did we know that starting a podcast for the very first time would come with its own challenges that neither one of us anticipated. Coming up with a fun and catchy name for our podcast was one of the first and easier challenges we faced, and with brainstorming multiple different combinations of attention catching words that would work for our brand, after days of back and forth contemplation, we landed on “Femme Fiasco.” Read more>>
Liz Aponte
I started Full Circle Co. on accident. I’m a drummer who spent a lot of money on cymbals and when they cracked, I didn’t know what to do with them. I didn’t want to throw them away because they had so much meaning to me – I toured the country and taught other drummers on them – so I stored them in a closet, not sure what to do with them. Then I got the idea to try to make bottle openers for friends from a broken cymbals as holiday gifts. I researched and through trial and error, was able to make a small batch of bottle openers from my own broken cymbals. Seeing my friends responses to the gift – something that was not just sustainable, but meaningful and had a story, is what gave me the idea to start Full Circle Co. Read more>>
Allison Germann
Wild Flour Eatery: From Dream to Reality – A Journey of Passion and Perseverance Launching Wild Flour Eatery has been a journey woven from equal parts vision, dedication, and hard work. It all started with a love for quality bread and a desire to bring health-focused, fresh-milled sourdough to our community. I knew there was something special in the connection between good food and well-being—so the question became: how could I turn this passion into something real? The idea sparked in my mind for a while, but I’ll never forget the moment I decided to take action. I spent hours researching the art and science of sourdough, the benefits of fresh milling, and the local ingredients I wanted to use. The journey truly began with testing recipes in my own kitchen, experimenting with different grains and fermenting techniques to create a bread that wasn’t just delicious but also gentle on the belly. . It was a massive learning curve. But with the support of my family, especially my brother, who joined me in this adventure full-time, and my fiancé Nicholas, who was there every night to help with packaging and production, I slowly began to build Wild Flour Eatery’s foundation. Read more>>
Kendra Hall
From Idea to Action: How I Launched Droppin Jewelz LLC and Jewelz Foundation Inc. The idea for Droppin Jewelz LLC started with my own story. I’ve faced some tough challenges—teen motherhood, homelessness, domestic violence—and through it all, I realized that my journey could help other women find their strength. I wrote my first book, Droppin Jewelz: Guiding Principles to Help Girls Live Their Best Life, as the first step toward creating a space where women could feel empowered to grow beyond their circumstances. But it wasn’t just women who needed support. I wanted to help young people too, which is why I founded Jewelz Foundation Inc., a nonprofit dedicated to empowering youth. Execution: Making the Vision Real When I decided to turn these ideas into reality, I knew I needed a clear strategy. For Droppin Jewelz LLC, I focused on personal development workshops, motivational speaking, and creating content that speaks directly to the hearts of women who are on their own journeys. With Jewelz Foundation Inc., the focus was on creating impactful programs like the Dream More Teen Summit, where we offer mentorship and mental health support to teens. A major breakthrough came when I partnered with Master P and Snoop Dogg to launch the Captain Ace & K-9 Team Enrichment Fun Program, a program that combines education and creativity to make learning more engaging for young people. Read more>>
Kyle Estabillo
I think the simplest and most straightforward answer is that I was committed and obsessed with this. There were nights I literally couldn’t sleep because I’d imagine someone else in my exact position, out there making music, practicing DJing, or networking—doing something while I was asleep. I didn’t like that feeling. So I’d get up and make music, work on my branding, or do whatever would help me advance as an artist. Be obsessed and be dedicated. Read more>>
Judith Rinehart
After more than a decade of working in and managing two successful galleries, learning every aspect of the business and loving every minute of it, I hit a moment where I knew that I was doing the work I was meant to do for artists, and my next step had to be to launch and promote my own vision for a fine art gallery. The catalyst for launching my own gallery came when I had a list of about 15 artists that I wished had gallery representation in Seattle and I couldn’t think of an existing gallery that made sense for any of them. Taking a step back, I realized that this cohort of artists would be my launchpad to create the environment that I wanted to see realized. I knew how to run a fine art gallery, but starting a business was another story. I immediately went to work learning all I could about the necessary steps to take to open a small business. Working with a free business coach through the Small Business Administration, I took as many classes as I could to figure out everything from how to apply for a business license, finesse my business plan, how to apply for small business funding, and what kinds of insurance and taxes are required of me. The SBA is an incredibly valuable tool. Read more>>
Joseph Taveras
Starting my own business was always a dream of mine. Just the thought of being my own boss fueled a lot of passion and perseverance. It all started on October of 2017, where I attended a family birthday party. At this event the DJ was an old family member that I grew up with as kids. I used to always go over his house after school and play video games. That day at the event he gave me the opportunity of a lifetime but at that moment I didn’t know how big it actually was. He needed help with his event company and he gave me a position as a rodeo, which is the bottom of the barrel in this industry but it was a start. As I started in this new field I was in events every weekend doing multiple tasks that included installing equipment, talking to clients, and organizing events. As the time went by I immersed myself in learning, devouring every resource I could find and honing my skills with relentless dedication. Through hard work and determination, I gradually conquered the skills needed to thrive in my industry. I fell in love with proving endless moments for people at their events such as capturing photos with Photobooths and providing the special effects during a couples first dance. Eventually, I turned my vision into reality. I turned into an expert over the years of doing multiple events every weekend for about 6 years straight. I felt like I was ready to do this on my own as I already was managing a whole successful company. So I decided to go on my own and the formation on PEPI Productions LLC was formed in January 2023. Today, I stand proud of what I’ve accomplished—a testament to the power of resilience and the importance of believing in oneself. Read more>>
Antionette Blake
In 2009, I lost my grandmother, who was 98 years old. My grandmother had raised my sister and me, and I literally “raised her” for 16 years as she lived with me, my husband, and my sons after the death of my sister in 1992. A few years later after 29 years of employment at IBM, I was laid off. However, I was quickly rehired by IBM’s contracting firm, but that meant returning to an office with a 3-hour round-trip commute. Initially, after the death of my grandmother, I felt a deep void which I tried to fill with activities outside of the home. so I started a blog, about shopping and saving which is something my grandmother and I loved doing. The blog, “DeDivahDeals – Fashion and Fun after Fifty” was a great place to share outfits of the day, food recipes, events in Delaware, and other lifestyle content. I learned about Affiliate Marketing and social media including Facebook and YouTube elevated my brand. I was flown to Los Angeles to shot a commercial for Walmart/Depend. Read more>>
Amy Sedgwick
So there I am in my floating home in Portland Oregon in bed with my laptop watching YouTube videos on saving for retirement and it dawns on me, I’m 50 and I don’t have enough saved for retirement. Not even close actually. I had just dug myself back out of the hole of bankruptcy and foreclosure on my house in Seattle as a result of the real estate market crash. Then I was evicted from my pretty little apartment that I begged my way into. (The apartment building sold and they booted us out to remodel). So, I lost my house, and my apartment. I didn’t have a dog but if I did, I’m sure it would have run away. My response? Look at houseboats in Seattle. Surely someone would give this recently foreclosed upon woman a loan to get a houseboat. Nope. I found a dilapidated, tiny house barge for sale on Craigs List and so it began. I had just enough to pay for half of it and a combination of crossing my fingers and waiting for the next sale to close paid the other half. Read more>>
Patrick & Valerie Scalisi & Ruby-Omen
PAT: Around 2020, I got the idea to start researching stories about Connecticut creature folklore. While I’m not a huge cryptid aficionado, I do enjoy offbeat local history and trivia: fun facts and that sort of thing. I knew some of Connecticut’s more famous cryptid stories, like the Black Dog of Meriden, and wondered what other tales were out there. As part of my research process, I gathered a list of every municipality in the state and began contacting local historical societies. As I went alphabetically down my list, I started getting responses — and was pleasantly surprised with how many communities had stories to share! As the list of responses grew, it became clear that there was enough material to go beyond my original inkling of starting a website or blog; in fact, there were enough stories to potentially fill a book. Connecticut has so many books of folklore that I thought surely someone must have covered this topic exclusively before. But it didn’t look like anyone had. It was then that I realized that this might be a viable project. Read more>>
Jaques Vivar
So in 2016 i went through one of the craziest parts in my life. I was the leader of an international krump dancing crew that me and a few of my friends built together. I was also married to my first wife & from the looks of it to everyone else i was living in my purpose. I was an internationally known krump dancer, i was a web designer by trade & i was able to travel for dance & host great events for the las vegas dance community. On the other hand i was struggling in my personal life because of many reasons. So i took a leap, and did what was best for me and stopped trying to please others. I ended up getting a divorce and started over. Thats when the name Swarm which was a dance name of mine turned into Swarm Brand. Which was a clothing line to start. I started building the site out, built the products, and started selling t shirts, hats and more to my following. From there the brand just grew. I threw my first R&B dance battle in 2018 & then in 2019 Swarm Branding was built. I met my current wife in 2019 and we moved in together. Read more>>
Victoria Woods
“I really enjoy reading Mafia romance books, but it would be awesome if there were one with South Asian Mafia brothers. Has that ever been done before?” Ten seconds pass. “No, I don’t think I’ve seen anything like that before.” Ten more seconds pass. “I should write one!” Two important things came from that mental conversation in early spring, 2020. The first was a quick realization, and it was that I was a rather slow thinker. Ten-second blips between strings of thought would never fly for a main character in a novel, so what made me think I was qualified to map out the inner thoughts and feelings of fictional characters for a book? The other product of that slow series of thoughts came several months later, that November, in the form of my first independently published book, Power. Jumping from idea to publishing felt much like diving headfirst into a murky lake—the kind where you can’t see the bottom. I was not a risk-taker. I thrived on routine. My days involved sending my kids off to school in the morning, kissing my husband goodbye, and heading off to my job as a pharmacist, and I was too scared to venture into anything different. Read more>>
Tara Federico
Starting my own wedding planning business has always been a dream, one that I began shaping during my time at the University of Nevada, Las Vegas (UNLV). My studies at the International School of Hospitality, with a focus on weddings, gave me the tools and expertise I needed to make that dream a reality. But knowing how to plan a wedding and actually building a business were two very different things. The real challenge was convincing others to trust me, my vision, and the services I wanted to offer. I still remember the first few networking events I attended. I was nervous, completely out of my comfort zone, and unsure how to present myself. But I soon realized that confidence comes with practice. With each event, I became more comfortable asking the right questions, like, “Who is your clientele?” “How can I help you?” and “Is there a service I can offer to make your life easier?” These questions opened doors, leading me to the right people and the right opportunities. Read more>>
Peggy Bedoyan
Califorleb was born from a deep love for Lebanon and a powerful sense of responsibility. It all began with my early experiences volunteering, which were shaped by a visit to a small orphanage in Lebanon with my father. That moment opened my eyes to the harsh realities some children face, igniting a lifelong passion for giving back. From that spark, my passion for service grew, leading me to travel the world, from Africa to India, searching for opportunities to make even small differences in the lives of those who had it hardest. From passion to organized action—that’s what Califorleb represents to me. My desire to serve others, which once led me across continents, eventually found its true focus in 2019, when it poured back into my homeland, Lebanon. In 2018, Lebanon faced an economic crisis that brought the country to the brink of collapse. Scenes of extreme poverty became increasingly common, and the Lebanese expat community worldwide began to mobilize. That’s when the idea of Califorleb started to take shape. Read more>>