Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Kandice Brock-Smith

First and foremost, I give all glory and honor to God for blessing me to establish my Christian Boutique, “My Blessed Nest.” I am a firm believer in acknowledging God in all of my ways according to Proverbs 3:6. As God moved upon my heart to start this business, I was inspired by King Solomon’s wisdom in Proverbs 14:1a which states, “Every wise woman buildeth her house…” Read more>>

Chelsea Jones

“Embarking on my makeup journey was a transformative experience that fused passion with purpose. As I navigated the intricate world of cosmetics, I found my unique style to enhance natural Beauty a marriage of creativity and elegance. When the time came to christen my makeup business, I sought a name that Couture “ In the realm of makeup typically refers to high-end, customized. Read more>>

Adria Copeland

Growing up I was obsessed with fashion. I even wallpapered my bedroom walls with editorials from Vogue, Bazaar, and other high fashion magazines. I didn’t have the finances to afford the clothing that I wanted, so I would shop at resale stores. That’s how I was first introduced to resale. After high school I worked as a make-up artist and later as a stylist. Read more>>

Kerrington Muldrow

Your business name is the first introduction to your potential customer. Knowing this, I spent a lot of time considering what I would want this first impression to be. When brainstorming the name of my brand, there were a few things I wanted to keep in mind. My brand serves as the voice for natural skincare, timelessness, and pure luxury. Read more>>

Mary Johnson

I named my company Red Tree Designs. When I first started thinking about building my own business, I wanted to create a brand and company identity that had meaning and was personal to me. I was looking to capture some nostalgia, and at the same time, be creative and incorporate colors I love and some fun design elements. Read more>>

Rossalyn Ou

Before creating OUITSFOOD, I aimed for a username featuring a part of either my first or last name, along with a word or phrase related to being a foodie. After extensive brainstorming, “OUITSFOOD” stood out as the most unique among all the usernames I considered. My last name, “Ou,” pronounced as “oo,” is a distinctive identity not commonly found among Cambodian Americans. I sought to distinguish myself as a creator and brand that’s not only memorable but also unique. Read more>>

Alana LaBissoniere

ALL. Those are my initials, so ALL Travel just kind of made sense. I really struggled to find a name, though, because in general searches, the letters A, L, L appear a lot. One day my husband and I were just brainstorming and he asked me, “what do you want your business to be?” I thought about it and knew that I wanted to be ALL Theatre, ALL Art, ALL travel. Part of my 5 year plan is to lead groups to see the shows in London–the best theatre is in London. Read more>>

Shelly Renee

The story behind Monarch Murphy beds… Growing up in Northern California, I saw Monarch butterflies all the time. I caught the caterpillars, gave them names, patiently watched them form into cocoons and eventually set them free as beautiful butterflies. Little did I know this experience would prove significant in my adult life raising 2 daughters and so much more. Read more>>

Grace Vanderwey

When I was thinking of names for my business, I started with what I wanted my business to represent. What is something unique or special that I am bringing in to the beauty world? What sets me apart? After much deliberating with both myself and with friends and family, I settled on joy. I made it my goal to insure every person who comes to sit in my chair will feel relaxed and joyful throughout the whole experience. Read more>>

Lisa Stanworth

Coming up with the name of my company took quite a bit of time! I brainstormed with family members for weeks and I wanted something catchy and memorable. I love hearing about the most important places to people, and wanted to share those passions of individuals “happy places” with others. I wanted others to be able to hear and understand why those places are so special to my guests and hopefully from there, help listeners to explore these gems from around the world. So “Choose your happy place” was born. It took some time, but I am very happy with what I came up with. Read more>>

Rebecca Porter

For the longest time I went by Rebecca Porter, Children’s Book Author. I didn’t want to choose any name and I was not in any rush to get one. As I got older, I realized the importance of loving myself as I am. I think we compare ourselves to everyone else in the world. How we haven’t accomplished specific things in life but someone we knew already has, or the way we look. We all have our own story, our own path, and we cannot focus on the important aspects of life until we learn to first love ourselves. Read more>>

Dineen Parker

I started selling cross stitch (a type of hand embroidery) art. I was trying to name the business, and everything I thought of was taken. I decided to ask my youngest daughter to help me think of a name. We thought of random names, but nothing stuck. I said it should have something to do with cross stitching, and we decided to do a play on words and came up with Across the Stitch. Read more>>

Zoë Green

Coming up with the name Brows By Zoe for my business was actually incredibly easy for me. When you see a simple business name or think of one that is very straight to the point it’s usually always going to be very easy for people to remember it. Read more>>

Keely Flood

I knew I wanted to used LinkedIn to help grow my business, and I was tired of seeing all these “quick hacks” and “30 clients in 30 days” type posts and promises being made on the platform. So the name came from what I wanted to post about, the real truth about sales. About how sales, especially in the recruitment industry, is really damn hard and there are no quick hacks to success. That, plus the sales profession has really received a bad reputation over the years with sadly, dishonesty and win at all costs type approach. So The Honest Salesperson came from those two things. Read more>>

Adrienne Womack

My business is called The EnneSight Coach. The term “EnneSight,” pronounced like insight, derives its distinctive spelling from the last four letters of my first name, Adrienne. In various roles as a daughter, friend, coach, mentor, and leader, I’ve been recognized for providing profound and thoughtful perspectives that illuminate diverse situations. When establishing my coaching business, the essence of insight resonated with me. It became especially meaningful to use my own name uniquely to spell “insight” and name my company. Read more>>

Nicholas Rodriguez

I used to wear a clothing brand called Famous Stars and Straps which is still one of my favorite clothing brands. Throughout the years the word “Famous” had always stuck with me. When it came time to start my business, I posted on social media to get ideas from Friends and Family, and someone mentioned Famous Creations. Though I wasn’t a huge fan of the word “creations” I was in love with the word “famous” and that is how Famous Creations was born. Read more>>

Lauren Cremer

I was 21 when I moved to London, I started making digital collages and little edits of myself and my friends which was something I’d primarily done with magazines in the past. I was doing this regularly enough that I wanted a little portfolio account on Instagram to kind of keep it separate from my personal stuff. At the same time I’d discovered lots of people named Lauren go by Loz here so I just kind of mashed up Loz and Portfolio and ended up with Lozfolio. I’m really glad I did that looking back because it marked a massive milestone in my life as well as my artistic evolution. Read more>>

Clare Cahill

I come from a family of entrepreneurs and hard workers – my grandfather came from humble beginnings in North London and trained to swim the English Channel for a cash prize which he used to buy my grandparents’ family home. He also started one of London’s biggest swimming clubs, as well as a swim school to feed into it. Swimming is in my blood – my parents ran the family swim school, and I came on board as a partner and teacher to work in the family business too. Read more>>

Viviana Medina

Naming my business Capistrano Sudsery was an exciting journey. I am proud to call San Juan Capistrano my home, and I wanted my business name to reflect my local roots and the essence of what I create – high-quality, artisanal soap and bath and body products. Read more>>

Jennifer Koster

Even though it doesn’t seem like a very complicated name, a lot of thought did go into it! “Success Coaching with Dr. Jen” came about after I considered some other options. Ultimately, when I’m working with my clients, our shared goal is their success. There are numerous life coaching niches, and I’ve found that sometimes we get in our own ways when it comes to pursuing success. When clients come to me for coaching, we are working toward that success. With that in mind, I decided Success Coaching with Dr. Jen would be the name of my business. Read more>>

Natalie Anderson

When my husband and I were first dating I told him my dream was to open a business one day. He sketched out a design for a storefront with a big sign that said “TBD” (to be decided). Two years later we began making that dream business a reality. We had a product and a location, all that was left was “TBD”. We thought about why we wanted to open a business. Read more>>

Jessica Brown

Before starting my candle business, I spent time studying early learners. One thing I can say is nothing prepares you more than being hands on with children, and I do mean multiple for long periods of time! Although I learned a lot about how to academically challenge children during my studies, I also learned a lot about myself and how to have grace for not only myself but for young children. Read more>>

Mallorie Pirita

The name for this brand literally just came to me. I was on a coaching call with my mentor, Kathy Hood, discussing this new business idea and the purpose behind it. I explained how my goal was to start an online cosmetic store that focused on lipstick only and attracted women who wanted that to express their bold, confident personalities with their lip color. Read more>>

Abigail Tjaden

My initials spell ART. And this is what I love doing. Perfect! Thanks parents! Upon picking a business name, I was advised that by using your actual name, it helps people remember you better. I decided to sandwich my first and middle name initials to my full last name: ARTJADEN was born. What is wild is that people ask me all the time if my name is Jaden, that is must be ‘ART by Jaden’. I chuckle a little and smile, letting them know I am Abigail. I think if I were to pick a different name for my business I would go for something more creative, but then again, you can’t go wrong with being an artist, having the initials A. R. T. :) Read more>>

Heaven Brown

So I’ve always had a passion for baking. It’s just something I naturally enjoyed doing since I was a child. The older I got when it came to birthdays, family events, and holidays people would ask me to make sweets. I didn’t take my baking seriously until 2022. I was still hesitant, but I launched in July 2022. Coming up with the name was a lil difficult at first it was going to be heaven sent. I ended up going with heaven sweets it sounded more personal. Heaven sweets was taken on social media so I added LA to it since I’m from Los Angeles. Read more>>

Kyle Cahall

Honestly I have had multiple iterations of my company throughout the years and I had a different one chosen before Covid came into our lives. That name fit my current logo and took me over a year to come up with. Long story short I waited and someone snagged the social media. So I went with my name. I would suggest to anyone trying to brand anything when you find that aha brand name; Don’t hesitate. Read more>>

Sierra Alston

The name of my company actually has a personal meaning because Arreis is Sierra spelled backwards. It also means “Beautiful person inside and out” Read more>>

Yogi Patel

I started practicing law almost 18 years ago and approximately 10 years ago, I started my own law practice with a law school classmate. The name of our firm was Lloyd Patel LLP. Erin’s last name and my last name. We spent 10 years building the firm and promoting our brand. A few years ago, Erin decided to move to Seattle and take a position with the University of Washington Law School. Read more>>