One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Tuyaymya Osuna

Inspired by these two “timeless” wardrobe pieces – a WHITE TEE and BLACK DRESS – our creative fashion agency prioritizes the essentials of media production; specializing in fashion, lifestyle and beauty. Read more>>

Ikumi Makino

“AI Vibration” means that the ‘A’ stands for my mentor, Atsuko. She is the my first dance teacher, since then she is my mentor. Read more>>

Kimberly Lavon

My product and business both carry the same name: Pad Tie. As a Master of Advertising, I’ve named products and brands for years, but for some reason, I struggled to name this one. Read more>>

Lara Martins

LILA Cake Shop is named after our daughter and first born. My husband Alain and I have always dreamt of opening a bakery together. After our daughter was born, no other name felt as beautiful or meaningful. Read more>>

Tyler Busby

I came up with Jakovall Music Entertainment because when it comes to music, I truly am object of all trades and love to DJ any and all kinds of music from every walk of life, Read more>>

Patricia Wegerhoff

The Story Behind the Name: Franz Dopf Gallery When we were brainstorming names for our gallery, we wanted something that truly reflected our vision to showcase art from both emerging and established artists, Read more>>

Juawanna McGhee

Naming my business “Christ Centered TV” and “Christ Centered Productions” 1. Mission Clarity: By naming my business in this way, I made the mission and purpose clear to my audience and myself. Read more>>

Dave Collins

The name of my business comes from Aesop’s Fables, specifically the story of the Oak and the Reeds. The short version of the story goes like this: Read more>>

Preston Pope

The Journey to TAPOS: Crafting the Name Finding the perfect name for our app was like weaving a tapestry. We wanted a name that captured the essence of what we were creating—a dynamic platform for exploring wisdom. Read more>>

Sarah Fisher

The Story of “Frida Bee”: Celebrating Authentic Beauty and Empowerment As someone rooted in the beauty industry, I knew that the name had to encapsulate more than just aesthetics—it had to resonate with purpose, individuality, and empowerment. Read more>>

Mya Banks

Coming up with the name of the of my brand came rather naturally, its was just a matter of how I wanted it to come across. As most know anyone that wears glasses, are given the name ‘four eyes’. Read more>>