Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Alisha Thomas

We make bookkeeping pretty. “Pretty” and “Pink” aren’t things that you normally think of when you think of accounting. We are here to change that. Wait. Read more>>

Sabrina Kihm

My journey started from early age. I knew that I wanted to discover the world. I wanted to live full hearted and I wanted to travel as there was no tomorrow. Read more>>

Ryan Gonzalez

In today’s nonprofit landscape, implementation consultants are a dying breed. Post covid, we have observed a decline in talent and applications for those wanting to find a job in the development departments of nonprofit causes. Read more>>

Laura Mueller

While we are in the Financial Services Industry, we’re not really “of it”, as we do things different than the rest.. The Financial Services Industry is very transactional, and while we also create transactions, our approach is first provide education to individuals and families.  Read more>>

Fiona Miller

To stand out from the industry standard, I have made it my mission to use unique and high-quality ingredients, creating innovative product designs and packaging, that focus on eco-friendly and sustainable practices. Read more>>

Mackenzie Spence

Traditionally, the absence of medical benefits was the main reason people decided to leave or not enter a small business work environment. Read more>>

Amalya Meira & Logan Blagg

Lagoon New York is a store, studio, gallery, and event space all in one. Co-opened by independent designers Amalya Meira & Logan Blagg, Lagoon functions as a multifaceted space where Amalya & Logan create their wearable art while selling complementary creations in the realms of art, body, jewelry and housewares. Read more>>

Wilbert Cheng

I have so much passion for the filmmaking and the creative industry. I started working as a solo filmmaker, which meant I really had to understand how to operate a camera, light a scene, create usable audio, all on my own. Read more>>

Brett Fontenot

We are a small business that strives on our customers happiness. We want every customer to be part of our family. What sets us apart is our unwavering dedication to providing our customers with what they want. Read more>>

Lucie Motherway

One key aspect that differentiates my business from the industry norm is my commitment to handcrafted, made-to-order pieces. As the owner and designer, I take pride in ensuring that every item is unique and personal to the individual who wears it. Read more>>

Antonio Vaglica

Most financial services firms are groups of salespeople disguised as “advisors.” Especially when working with small business owners, entrepreneurs need more strategy than products. Read more>>

Nina Maria Mudita

In my profession, I offer Boudoir Photo- and Video Shoots for women, but my approach goes beyond just capturing images As a certified Pleasure Coach from the School of Womanly Arts, guided by Mama Gena, I strive to empower Womanly Arts, guided by Mama Gena, I strive to empower. Read more>>

Tamara Farias

At Still Water Communications Coaching, we offer theatrical-based training for anyone seeking to deliver their messages more effectively, with clarity and confidence. Read more>>

Jason Auricchio

Specifically relating to the athlete and entertainment world, the financial “advising” standard is very much transactional in nature and product driven. Read more>>

Natanhna Morales

Because a majority of my clientele are in the grieving process, I offer professional resources for bereavement before or after my readings. Read more>>

Janice Rostron

With the proliferation of social media platforms, the Professional Organizing industry (in my opinion) has become too focused on aesthetics and the consumption of the latest trending organizing products. Read more>>

Robert Eskridge

As an Independent Country artist, trying to compete at a National level with National Touring Acts with major record labels behind them makes it a daunting challenge. Read more>>