Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Reilly Oliphant

I have 3 different social media profiles. 2 of which are for business. I do my best to have both support each other and provide content for each other Read more>>

Amara Nichols.

Yes, I manage my own! I LOVE creating content and making fun videos to advertise! I do all my own social media advertising. Read more>>

Marian Pouch.

Social media is the only way I market myself, and I feel like quality over quantity is what I focus on. My clients who hire me are mainly regional, so it doesn’t benefit me to have a million followers if they aren’t people who will hire me. I try to Be authentic and show who I really am, what my personality is, and I’m confident that a social media company would not be able to achieve this. I do set limits on time on social media. Read more>>

Toi Henderson

I would love to have a manager/ team as for right now, I’m a one woman show! Read more>>

Christianna Bettis

On social media, I manage my own for now. Read more>>

Elbia Moreno

As an entrepreneur I manage my own social media along with other marketing tools. Read more>>

Nancy Ayala

I manage my own Social Media! I take all of my photos and edit them myself. I love how aesthetic it has become! Read more>>

Daniel Hinojosa

At the beginning, I managed the social media. Recently, I was able to invest in people and expand the Lift ATX team. Read more>>

Courtnie Kidd

I manage my own social for now but in the future I will be looking for an intern to help out. Read more>>

Stephanie Aycock

I manage my social media completely on my own. I really started amping up making real connections with people who followed me during Covid. I’m a very social person, so I used my pages to stay connected and made many new lasting friendships. The algorithm is always changing, so I listen to a lot of podcast trying to stay in with the times. Social media makes it easier to keep in flow with my clients as well. I would never consider using anyone to run my pages, because it’s how I network. I don’t try selling through my page, I use it to make connections. I dont believe that there is anyone wrong with using a company, but I actually enjoy running my page and engaging with others. Read more>>

Olajide Alabi

Yes I do manage my own social media I have tried to hire but it just does not feel the same. Read more>>

LaTron Littlejohn

Right now I run my own social media but I’m looking for someone to run my social media so I can spend my time doing other things. Read more>>

Victoria Wade

I manage my own social media for my platforms Read more>>

Aimee Santana

I manage my own social media, I enjoy making my own content and making content for others. Read more>>

Breyonna Reece-Elliott

I manage my own social media platforms. I’m definitely working towards hiring my own team next year. Read more>>

Lisa Santangelo

I feel that I need to run and manage my own social media to be more connected with my followers and it feels more authentic. Read more>>

Lorrie Dixson Griggs

Yes, I manage my own social media as I have owned Eskimo Advertising for 20 years. Read more>>

Morgan Freiburger (Meize)

I manage my social media 100% alone. The authenticity behind my brand and real time try ons creates a trusting relationship between me and my customer friends! Read more>>

Candace Amos

I currently manage my social media and that of the Los Angeles Times where I serve as the Deputy Editor of Social Media. Read more>>

Dominique Gabriella

I have a team member who helps out with the majority of the Instagram post but I take care of everything else. Read more>>

Shomara Garcia

I manage my own company’ social media platforms, however in the past I’ve had interns help with engagement. Read more>>

Anjola Remi-Afonja.

I manage my own social media. Because I am also a full-time student, I do not have a set social media schedule, but I like to post when I know people of my age group will be online. I also try to keep up with trending, sounds on Instagram as well as modern graphics that will engage my audience. While social media can sometimes be discouraging, it is the main source of new clients and customers for me, so I am very grateful for the exposure that it gives. Read more>>

Marquita Taplin

I have managed my social media accounts since I started my business. It is just recently that I am now branching out and hiring someone. Read more>>

Tameka Simmons

Although I have previously entertained the idea of possibly hiring a social media manager in the future I currently manage my own social media platforms. I realize the benefit to having a team or company manage my social media is time I’ll save which will allow me to focus more on my creative process. But then I think about how much of a control freak I am about my business and I’m not sure that I’m ready to put that responsibility in the hands of someone else quite yet (LOL). Read more>>

Anthony Mahnke Jr.

yes I manage my own social media Read more>>

Samara Chienye

Currently, I manage my own social media accounts. It is definitely a challenge to be consistent based on my demanding schedule but I try to create a schedule to works for me to complete all tasks. However, I am open to having assistance from an experienced social media manager. Read more>>

Jesenia Caracciolo-Clayton

I manage my own social media Read more>>

Jenn Morgan

As the one-woman-show running this small business, “Social Media Manager” is included as one of the many job titles I have to hold. Website design? That’s me. TikTok editing? That’s me. Scheduling constant posts and reels? That’s me. I know how important social media outlets are to any business and I do try to make online presence a priority. But let me tell ya… Never do I feel older than when I try to keep up with ever-changing trends and expectations in social media. Read more>>

J. David “JD” Rich

Social media has been my unexpected calling card for the last several years, and has in fact helped me land my non-social media based jobs with companies such as Hankook Tire, East10Drift, and Monster Energy. Read more>>

Stacy McCowen

I do all my own social media. Three instagram accounts, over five Facebook biz pages, a couple fb groups, Snapchat, and tik Tok. It is time consuming but each platform generates a different customer base and I change it up on each platform. Many times I can make one story and share it to every platform. Stories is where it’s at and much quicker because you don’t add a comment to it, and you don’t have any comments to respond to! Read more>>

Stacy Vizcarra

Social media is definitely not something I grew up with. I feel I have a love hate relationship with it given my age, I feel most of us do. Managing your own social media is a job in itself that I have not mastered yet. I admire those younger generations who make it look so easy. The content and creativity they come up with is so inspiring. It’s not second nature to me to share my life on camera. I’ve always been the one behind the lens. Read more>>

Emma Taylor

Social media is a large part of my business. As apps like Instagram and TikTok increase in popularity, it is important for me to utilize these tools to help grow my business. I started off by posting my artwork and designs to Instagram. I had to learn how to use hashtags, reels and other tools in order to grow my audience and reach. Truthfully, social media can be tricky to navigate and definitely takes time but in the end is well worth spending the time to learn. Planning out posts, reels and other social media campaigns has helped me to manage the stress that social media can cause. Read more>>

Steve Lunden

Running a small business is very time consuming and keeps you very busy. Most of my advertising and connections are done on Facebook and Instagram. The need to create new posts for engagement and marketing is difficult for me because I’m usually doing photo sessions, post processing, taking with clients, having meetings, etc. Plus I work a part-time job and I’m a parent. Sometimes I wish I had the ability to hire a social media marketer, but it’s just not feasible. Read more>>

Renita McPherson.

Social Media is a full-time job, however I find time to fit it in. With assistance from my daughter, I try to keep my 2 main platforms Instagram & Facebook current as possible with posting content. Keeping up with Social Media trends is a challenge. One day it’s still photos, the next it’s videos or reels to keep your audience engaged and continue returning to your page to see your latest post. Besides Instagram & Facebook, we’re also present on TikTok and You Tube. Read more>>

Mike Hudson

I manage my own social media Read more>>

Macey LeVahn

I manage my own social media, but it sure is a lot of work. My largest follower base is on Instagram, so that’s where I spend the most of my time. Instagram, however, has a lot of expectations. From consistent photos in stories to feed posts with photos, videos, and Reels, there’s a lot to keep up with. I’m at the point where my goal is to “do what I can, when I can.” I don’t stress if I miss a day or two of posting, but if I’m feeling especially inspired, I’ll go all out and make a fancy video with fun music and transitions. Read more>>

Allie Sarnataro

We currently manage our own social media. We have Facebook, Instagram and now Tiktok. Read more>>

Tunishia Dickerson

I currently manage all the social media updates for all of my Organizations. I can’t afford to hire a team yet. And not really ready to. Read more>>

Lisa Marie Oliver.

I manage my own social media! It’s just as important as the business I am running! Content, relevant tags etc, takes time but I love doing it! Read more>>

Deshundria Lee

I manage my own social Media and I manage select social media platforms for others as well. Read more>>