We recently connected with Stephanie Aycock and have shared our conversation below.
Stephanie, appreciate you joining us today. Do you think folks should manage their own social media or hire a professional? What do you do?
I manage my social media completely on my own. I really started amping up making real connections with people who followed me during Covid. I’m a very social person, so I used my pages to stay connected and made many new lasting friendships. The algorithm is always changing, so I listen to a lot of podcast trying to stay in with the times. Social media makes it easier to keep in flow with my clients as well. I would never consider using anyone to run my pages, because it’s how I network. I don’t try selling through my page, I use it to make connections. I dont believe that there is anyone wrong with using a company, but I actually enjoy running my page and engaging with others.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I started my Instagram page 615living as a side project about seven years ago as something fun to highlight interesting things about the city of Nashville. For those of you that don’t know, 615 is Nashville’s area code. Our city was seeing extreme growth and things were growing and changing at such a fast pace, that I wanted to document it. At the time, I did not really know how much time or effort I was going to put into the page. I had just left a 17 year career in the restaurant business and was pursuing a career in real estate. What started off as a fun side project quickly turned into a passion for discovering everything I could about Nashville and helping local businesses by promoting them on my page. I was also looking to make connections for myself in real estate. But, through 615living, I have been able to meet so many people I never would have met organically and also help many find their dream home. I’ve also been passionate about keeping my page fresh with current things to do in Nashville. I’m an associate real estate broker at Zeitlin Sotheby’s International Realty in Nashville, TN and my clients and followers have found 615living useful in finding small businesses to support, fun things to do in Nashville and plenty of photo op spots!
We’d love to hear the story of how you built up your social media audience?
Even though I’m a Nashville realtor, 615living is a lifestyle page. My growth has been very organic. The biggest thing that has helped my page grow is supporting local businesses. I love to feature new business openings, events around town and murals. Nashville is full of interesting art and murals. If I could give any advice to people just getting started on social media, I would say be yourself. Tag as many people as you Can in your post and use creative hashtags. Always give credit. Stories are a quick way to grow your page. Go to a restaurant or coffee shop and tag them in your story. They will almost always share your story. Then you reach an audience that you may have never been in front of.
How’d you build such a strong reputation within your market?
I believe that what goes around comes around. By helping others and never asking for payment for promoting them on my page, I have been able to meet so many people that have in turn organically helped my real estate business. There are quite a few local businesses that I have helped promote from the beginning. As their businesses have grown, so has mine in return. I strive to be an unbiased informational space for all things Nashville, whether it be a restaurant opening, a special event coming to town or even helping the library sell shirts as a fund raiser.
Jessica Williamson Photography JND Photography