Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Suzanne Slauson

“Snugglecubs” is what we called our kids when they were very small. When we decided to start a cookie company, the name fit, and it was our only choice. Our children’s initials are on every cookie label, and are brand is all about family and sharing. We make and sell cookies that we would feed to our children, using quality ingredients. Read more>>

Olga Kovle

My first project is called “Sinestesia Create” (Synesthesia in Spanish and Portuguese) for a reason. This is the ability to see connections between elements that seem to have no connection between them. For example, to see the color of each musical note and hear the sound of each color. This ability helps me to understand the Creation a bit better and share this wisdom with people. Read more>>

Kathryn Taylor Rose

“Catchall Concierge” felt like the perfect fit because I provide many different services for my fellow entrepreneurial clientele —project management, virtual assistance, and practically anything within the purview of top-notch customer service; Catchall Concierge takes care of it. My background includes several years of performing live onstage. Whether it’s one of my one-woman shows or a new business venture, I start my creative process by selecting a name or title that captures the essence of what I’m doing; finding the purpose or narrative I wish to engage and explore is my favorite part of the process; it tends to be my guiding light. Read more>>

Inayah Blocker

I came up with the name “Beyond Soul” because it represents the range and depth of my culinary experiences. While soul food is at the heart of what I do, my background extends far beyond that. I was classically trained, and I also spent several years studying Islamic studies in Senegal, West Africa, where I developed an appreciation for its rich culinary traditions. This combination of formal training and cultural influences allows me to create a diverse array of dishes, truly going beyond just soul food. Read more>>

Catherine Kennedy, Md

One night, at dinner, my young son and I discussed potential names for my brand of facial health and beauty exercise tools when he said, “Mom, just call your brand BEAUTY BALLOON.” At that time, I worked with a manufacturer that makes interventional medical-grade balloons for patient procedures such as angioplasty, esophageal dilatation, and other invasive medical procedures in the hospital setting. So, when deciding on a name, I never imagined my product would end up not being a medical-grade balloon. Nor did I know my product would ultimately form a triangle. After multiple failed attempts at working with differently shaped medical-grade balloons, the site of an architectural structure inspired me to move beyond the medical-grade balloon space. Read more>>

Coleena Heath

Well before this business here in Texas, I had a small one store business in Utah that i had to sell when my husbands job brought us to Texas. The name of that business was Pampered Pooch. That is the name i planed on using when i opened here in Texas. But it was already taken by a exsaplisthed grooming store in Denton. We ran through alot of names and friends and family had lots of suggestions. Nothing seem to fit. Then one day while i ws still working corporate and i told a customer of mine that i was looking at opening my own shop, she said “Well Hot Diggity Dog”. I was like that is it! I went home talked it over with the family and we all decided that was the name we would go with. Read more>>

Kristlyn Tate

Grace Aesthetics came from a good bit of brainstorming and prayer . I’ve changed my name a good bit and I wanted to find a name that really fit me as a stylist and that speaks to my assignment . Read more>>

Alexandr Kim

I chose the name KimFilms as a tribute to my grandfather, who passed away when I was 10. He was my hero and an incredible example of a great man, husband, father, and grandfather. Although my original last name was Tsoy, I officially changed it when I became a U.S. citizen. The name Kim holds a deep personal significance for me, reflecting my journey, heritage, and the legacy of my family tree. Read more>>

Alexander Reilly Fay

Unite Worldwide, Inc. was formed when I was a junior in college several months before my father had passed away. I was studying biology and chemistry and was planning on going to dental school. My junior / senior year of college, I realized that Dental school wouldn’t make me happy and fulfilled, so I started thinking outside of the box. I realized that this world that we’re living in was created by other humans and their own ideas… and then I thought why is there so much chaos in this world? I then started asking more questions. Who is creating all of this? Why is this our main focus? Where is the hope in this world? Then I decided to create that by creating Unite Worldwide, Inc. by being the first step in uniting this world. Read more>>

Dr. LaTrelle Porter

The name of my company, Delectable Desserts Galore LLC, has its roots in a name I had been using since my college days—Delectable Desserts. When COVID-19 hit, I decided to turn my side hustle into an official business to help supplement my income. However, when I applied to the Secretary of State to register the name, I found that it was already in use by another local baker.To find a new name that still represented the essence of my brand, I turned to online name generators. I entered my original business name and reviewed several suggestions. After narrowing it down to about eight potential names, I asked a few trusted friends for their input. The consensus was that “Delectable Desserts Galore” best captured the spirit of my business, and that’s how it became the new name. Read more>>

Mariah Wyatt

Well the name of my business was inspired my kids. Being a mother is the most important to me. The C in classy comes from my kids names and the Monaè is my baby girl middle name. Read more>>

Jay Evans

When I came up with “Chef Jay Presents: The Exclusive Experience” I thought about the type of services that I provide. I want to ensure that all of my clients receive the best experience that is tailored exclusively to them. Whether it be a wedding for 200 people or a cake for 20, each experience is there to make my clients feel like they are heard and that we are a team in bringing their vision to life. Read more>>

Mia Parris

My family and I were looking for an escape from California about 10 years ago. We decided to search for a historic home in the South East. We landed on a lovely property in Newnan, Georgia. It’s a 40 acre plot of land with a beautiful Federal style historic home, built around 1840. The property is called The Grove. I designed it to have some vintage and some modern pieces. It, along with the other gorgeous homes around here, made me appreciate mixing the old with the new. When I decided to move to Newnan, Georgia full time in 2022, I hoped to open a store where I could carry an eclectic mix of upscale furnishings and decor. When that store came to fruition in late 2023, there was only one possible name, The Grove. Read more>>

Kara Hengle

The name “Taking Kara You” came about during a time when I was burnt out in almost every area of my life. It was at the beginning of the Covid times. I was a wife, mother, and a full-time hairstylist and manager of a salon that I didn’t feel fully accepted in. On a day off, I was cleaning up my home realizing I was taking care of everything else in my life besides myself. I started to wonder what that even meant or looked like to take care of yourself first. This started a journey to figure that out for myself. I was watching people on the news during the pandemic, feeling vulnerable + showing their “imperfections” as salons were shut down and grays started to show up. They asked hairstylists to come back to work to address their grey hair with no regard to our health. Read more>>

Cynthia Phillips

How did I come up with my name, very interesting story. I was putting on an event for my church, their first Women’s Tea Event and I took the lead on the decorations, when everything came together, my Bishop said, you have an act for this. Then I ponder on what he was saying, and when I looked back I did do my own wedding decoration. I really liked coming up with the vision and bringing that vision to life, it made me feel happy and felt like. I can do this. I start to think of a business name, where I wanted my last name to be a part of it. So, I came up with Perfection of Phillips with initial of POP, I thought of the popping of champagne bottle and the slogan is “Everything goes well with POP. Read more>>

Alice And Jessica Hong

Our best memories are of everyone—no matter their age—gathered around the table, laughing and bonding over our game. That’s the magic we aim to create with Fambam Games. Whether it’s families, college friends, or even adults at a bar, our games are designed to be accessible yet strategic—inviting everyone to jump in and keep coming back for more. Our name, Fambam, stands for “family bonding and moments,” and the games we create are an extension of our own family’s joy, from us to you—designed to build bridges across generations and bring people together through the power of play. We believe there’s something magical about bringing smiles and shared moments into people’s lives. Fun fact: we even have a cousin group chat called ‘Fambam,’ a name that became the inspiration for our company. Read more>>

Tori Ware

Come to Bliss is so much more than just a name. It’s a representation of my journey and the pursuit of capturing moments that evoke pure bliss. It originated as a personal mantra, reflecting on times of pure happiness and contentment. As I embarked on my senior project while pursuing my B.F.A in photography at Savannah College of Art & Design, Come to Bliss became the title of a collection that celebrated the beauty of friendship and the fleeting moments that shape our lives. Read more>>

Sana Khan

Dino Daisy Play Cafe is a truly unique name, and its origin holds a special place in our hearts. When my sister and I first floated the idea of opening a play cafe, we involved our entire family, especially our kids—ranging from 7 years old and younger. Since it’s a space designed for children, it was important to us to hear their input. We asked them to come up with a few fun name ideas, and when they suggested “Dino Daisy,” we knew it was the one. The excitement on their faces told us it was perfect, and we felt other kids would feel the same joy. Read more>>

Mya Jhene

My business journey began about four years ago, with the birth of my baby in August 2020. Initially named “WAISTED by MJ,” it reflected my focus on handmade waist beads. These beautiful pieces of body jewelry are worn by women for various reasons, such as embracing their inner beauty, tracking body changes, and enhancing overall wellness. In my second year, I decided to rebrand to better represent the evolution of my offerings. What started with waist beads expanded into a diverse range of crystal jewelry, including bracelets, anklets, and earrings. I also began curating intuitive self-care baths, oils, and self-love boxes, along with offering intuitive readings to my community. This transformation led to my new name: “Waisted Bespoke Healing.” The term “bespoke” signifies a tailored approach, perfectly capturing the personalized healing services I provide to my clients. Read more>>

Sarah Maxey

When I was trying to name my business, I STRUGGLED for weeks. I am such a perfectionist and tend to overthink everything I do. I knew that I wanted my social media management company to become more than a one-person show at some point. So naming it “Sarah Maxey Management” or something along those lines didn’t feel right. Plus, when I get married one day I didn’t want to go through the whole rebranding process if I didn’t want/have to. Read more>>

Oryhia Sherman

When creating my business name I started off with so many other names , colors and niches. When starting I thought I would base it off of just baking but then I explored the creativity of doing hair and loved it , I started off slow and gradually started to establish what I wanted my name to be because I wanted to include everything I loved to do in one , such as content creating , baking, & hair as well. I have so many things I wanna include in the future so EverythingRyhia is the name I decided to stick with for my brand and I’m excited to see how far I go , hopefully expanding a marketing team and more Read more>>

Justin Nguyen

Yes, naming anything, especially a business, can be quite challenging! For my brand, I drew inspiration from my own name, Justin, and came up with “Just in Pic.” The idea behind it is a play on words—capturing the essence of seizing the right moments in a photograph. Read more>>

Bounce Cruz

Well… the name ST1 comes from ST-one One of our founders (Lawrence “Ching” Dahilig) aunty used to “catch” and ask, you are ST1d’ again? We thought it was a good play on the word and a clever name for a band. Read more>>

Kassidy O’Neill

At Enhanced Beauty Bar & Spa, our business name was one of the easiest decisions I’ve ever made. It all begins with our mission: to help you feel confident and beautiful in your own skin. Our dedicated team is passionate about providing exceptional skin care services tailored to your unique needs and goals. From rejuvenating facials to indulgent body treatments, our experienced professionals are committed to delivering personalized services that will leave you feeling refreshed and rejuvenated. Our ultimate goal is for our clients to feel more beautiful and relaxed from the inside out after their service, and I believe our name perfectly encapsulates that essence. Read more>>