What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Benji Selby

When I was in college, I went through a heavy era of listening to the Fugees and wore a lot of tie dye, you know living the art student life. Read more>>

Brittany Rose

In the city Orlando Fl filled with opportunity, I was a very driven entrepreneur. My husband and I always share our vision and goals with each other. Read more>>

Crystal Davis

I came up with the name of my business before I was ready or prepared to start. I wasn’t even sure the details of what type of services my business would deliver to the market. Read more>>

Samy El-Kamel

I’m definitely the kind of person that gets caught up in all the details, and I often find myself second-guessing a lot of the rather simple decisions to make when it comes to running my business. Read more>>

Regina Delacruz

It was important for me to create a name that reflected the core identity of my business. My faith and desire to share my story with others inspired me to name my business Manegratia Press. Read more>>

Heather Hauptman

I became an artist almost by chance. For most of my adult life I worked as a nurse. The hard science combined with working with people in their most fragile state taught me things I would have nevere otherwise known. Read more>>

Britta Newly

In September 2019, amidst the upheaval and grief of divorce, I decided to get a tattoo for my birthday. I chose two tattoos, one of which was a small paper crane on my right wrist. Read more>>

Chloey Cavanaugh

My grandfather was one of the closest people in my life. The unconditional love he gave me was an incredible gift. Some of my favorite memories are of him singing in the garage, playing his guitar, and creating music. Read more>>

Kerry Gruson

“ThumbsUp International” was named as a reflection of my positive attitude to life, to conflicts, to our problems and challenges. We added “International” to reflect the ambition, the dreams of my co-founders and I to take our nonprofit’s message around the world, to foster global change. Read more>>

Starr Conlan

Once I realized I wanted to take my hobby to the next level, I began brainstorming possible business names. My faith has always been a big part of my life and I knew I wanted to glorify God in every way I was able to. Read more>>

Kelsey + Bayleigh Ivan

Bachelorette planning can be a real doozy, especially with the stress of day to day life. We wanted to create this shop to help others alleviate the aches and pains that come along with being a bridesmaid. Read more>>

Bill Reichle

My company’s name is Avanti Consulting LLC, and it has a very special meaning to me. My grandfather was a very hard-working man who created his own successful business called Avanti Consulting many years ago. Read more>>

Anjuli Garcia

Naming a business is no easy task, and I wanted something that truly captured the spirit of what we’re all about. Studio Junk came to life during one of those late-night brainstorming sessions, where the coffee flows as freely as the ideas. Read more>>

Sikeithia morris

Soo funny my store name literally speaks for its self. With the help of my latest son father . He was actually a popular upcoming artist and he would always say to me girls would always ask him why do he date me because im taller and plus-size female. Read more>>

Nicole + K Hoffer Sahagian

After we finished our first promo photoshoot with @pastramiparty over on Instagram, we wanted to celebrate with some grubbin’ We landed on a local Thai place that was close to Nicole’s old apartment. Read more>>

Lauren Ruth Martin

A few years ago, a perfectionistic client of mine asked me about 75 Hard and if it would be good for them to try it. Not knowing exactly what it was, I pulled it up on Google and immediately laughed (we have this type of relationship where I can call her out). Read more>>

Cat Colonna

The name Varsity Sports Massage was inspired by my journey in the field and personal experiences. When I started my practice, I partnered with a private personal training studio and noticed that most of my clients were dealing with muscle soreness, injuries, and looking for ways to complement their active lifestyles. Read more>>