We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Kylie Ota

My mission, “heal the mom, heal the world,” is deeply rooted in my own life journey. As a woman who spent years striving for success while grappling with unhealed wounds, I made a lot of mistakes along the way. My children, unfortunately, bore the brunt of those mistakes. I know the impact that an unhealed heart can have on those we love the most. Read more>>

Cheyanne Solis

My mission is to eradicate hustle culture, grind mentality, and burnout for creative small business owners so they can get back in their strike zones and get back to what they love — their lives! This mission originates in the carseat of my parents’ Station Wagon where I watched my parents devote their hearts and souls to the success of their business. Here I learned that a life in constant hurry to get more and more work done was the default. Any free moment was a chance to be productive, helpful, or create something with the goal of monetary return.  Read more>>

Carlos Perea

I co-founded the agriculture technology company Terra Vera and our mission is to shape the future of sustainable agriculture, as well as do our part to ensure a more food-secure future. We develop and offer crop management solutions and chemistries that replace conventional chemical pesticides and synthetic fertilizers with products that are safe for people, pollinators and the planet. Recently we announced our launch of a new division and brand, ApiVera, for products that are specifically designed to preserve declining bee populations, which are vital for our food supply. This mission is meaningful because we want to help the planet. We want to protect our food supply, treat our crops better, and in turn protect our environment and the people who depend on these crops. Read more>>

Lonnee Rey

I am on a mission to elevate and celebrate the voices of everyday people who, over the last five years, did a pivot for the positive and became better, not bitter. I got my start hosting interview shows on television, radio and internet talk radio, now called podcasting. It was there I learned the art of interviewing, and realized I had a knack for extracting lesser-known stories from guests. Some 80% of people say they want to write a book someday, myself included. The overwhelming task had me frozen with fear. The exorbitant costs meant the dream was going to die with me…or so I thought. Read more>>

Celia Newman

I’ve always loved the game of basketball but I have always been passionate about women’s sports. The mission of She Got Game League is to give women a voice, give them a platform as well as give women exposure. I always saw the scarcity of teams/leagues solely focused on and for women. I wanted to give some women a second chance to play the game they love and for some women a second chance at getting a professional contract to play at the next level. Read more>>

Shemaine Fox-pickens

The Fertile Ground Foundation was created out of a need to provide women with the resources and support they need to battle the impacts of infertility. It was born from my husband and I’s own personal decade long journey with infertility; with battling misinformation, loss, miscarriages and life threatening ectopic pregnancies. It is our way of giving women and couples a safe space to heal mentally, physically and emotionally as well as bringing visibility to the conversation around infertility. Read more>>

Paula Mogollon

After dedicating 10 years to mastering UX Research, Service Design, and design thinking, I created my Instagram account to showcase how businesses can transform their customer and employee experiences. Through my engaging, free content and tools, I bridge the gap between theory and practice by highlighting successful practices and effective service examples from diverse companies and industries. My mission is to translate design thinking theory into practical application, offering entrepreneurs and small businesses actionable insights and tools for crafting intentional and impactful customer experiences. Read more>>

Melissa Brayden

My mission as a writer of sapphic romance is to offer my readers an escape from the stresses of the real world. For queer women, sometimes that means an escape from hiding who they truly are depending on where they live or what kind of oppression or danger they find themselves in because of their sexuality. While I realize my books are traditional romances and are not going to change the world by any means, they just might mean the world to a young girl who’s not ready to announce her sexuality, but longs for a sense of community or to read stories about people like her. I once received an email from a female soldier in the Israeli army who read my books every chance she had, but had to keep them hidden because she’d be in great danger if anyone knew she was a lesbian. Read more>>

Kimberly Mitchell

“My mission is to encourage women to discover the power in their stories and assist them in rewriting the stories they once believed about themselves.” Read more>>

Mikayla Clark

When I was in high school, from ninth to eleventh grade, I suffered from, and with, depression. I was battling with losing friendships, adjusting to new locations and relationships, and becoming a new person. My life was changing, yet leaving me behind and it took a lot for me to catch up with. Growing up in church and giving my life to Christ at a young age, saved me from doing many things that I, in turn, found myself participating in mid-depression. I was constantly using profane language, hanging with the wrong crowds, and just losing my whole identity. While in my low place, I found God in a new way I never knew I needed him. Read more>>

Jamie Watkins

Our mission at My Peace of Happy, LLC is to equip women with the tools for heightened happiness and well-being, while empowering a lifestyle of purpose. Our business motto “We Grow Better Together”, supports our vision to build community and ignite a transformative shift in the landscape of mental health and personal fulfillment. Read more>>

Elise Davis

To fully express my mission I would like to provide a little background about the sequence of events that led me to discover my mission. I am currently an ESL teacher in a public charter school with MNPS. This is a second career for me after spending over a decade of my life as a full time musician. The shift began in 2020 when I decided to finally finish college after a 15 year hiatus. Read more>>

Maria Camila Giraldo

Upon relocating from Colombia to the United States, I experienced a severe concussion that left me feeling disoriented and helpless. During this challenging period, I found that conventional solutions, primarily medications, did not resonate with my desire for natural approaches to mental health. After an extensive search for the right medical support, I discovered significant relief through mushroom supplements. This experience illuminated a gap in the market: accessible, properly dosed mushroom supplements were scarce. Thus, one of my core missions is to provide individuals struggling with their mental health with a natural alternative. My goal is to help them reclaim their vitality and rediscover the joy in life. Read more>>

Agnes Oteng

For many years, I’ve been dedicated to uncovering and sharing the stories that matter most to our communities. As a journalist, my mission goes beyond reporting the news; it’s about giving a voice to those whose stories might otherwise go unheard. Read more>>

Robby Piantanida

My most recent venture, SUNLIGHT FILM + STORY STUDIO, is a creative agency whose focus is raising awareness about climate change and scientific literacy. I feel like our most important objective as artists is to create a consciousness shift in the public, thus changing our views on the climate crisis. Read more>>

Aisling Christina Ryan

My mission is to Follow my Dreams. When i was younger, i felt i lacked focus and interest in a lot of subjects in school except for one, which wasn’t even on the curriculum. That subject was Drama. From a young age, i had an interest in performance. I remember feeling joy from entertaining family members at parties or directing my cousins in a story that we would later perform for friends and family. It felt, fun natural and passionate. Il oved seeing ideas turn from thoughts into a reality. Read more>>

Tiff Willson

Fall of 2024, Tiff Willson, serial entrepreneur, investor, and philanthropist is launching Bold HQ. Bold HQ’s mission is to empower entrepreneurs to unleash their full potential through community and support. Here’s the thing, you don’t have to build a business, or any bold venture, alone. Read more>>

Deanne Weissman

Growing Strong, Confident, Capable, Secure Women. This is the core foundation of International Sanctuary’s promise to women escaping human trafficking. For sixteen years, International Sanctuary’s doors have been open to ensure women escaping from human trafficking have had a safe, loving community where they belong. It has been a place where they can heal from the horrors they’ve experienced, learn to trust other human beings, and grow into strong, confident, capable and secure women.  Read more>>

Inza Ford

Inza Ford Makeup Artistry’s mission is to create custom looks one queen at a time. I am dedicated to enhancing the natural beauty and confidence of every client through the art of makeup. I want to provide a personal touch to each person I encounter, whether that be through teaching one on one classes, group classes or when someone is coming for a professional makeup application. Read more>>

Kaiya Horton

Kaiya P. Horton, LLC was in the making for years; I just didn’t realize it. I’ve always had a passion to empower women to walk in their God-given purpose. I began my journey over seven years ago with a blog where I would write articles and create content surrounding women empowerment, always built on Christian principles. Read more>>

Vu Hoang

My mission as a filmmaker is to create work that has meaning. I aim not only to entertain but also to raise questions, tell stories we don’t often hear, and provide an escape. I’m particularly focused on creating more projects centered around the Asian-American experience because, as a Vietnamese-American, I feel there are stories and experiences that haven’t yet been seen on the big screen. Read more>>

Alanna Trzcinski

My journey into advocacy began out of necessity. For years, I struggled with painful periods, recurring UTIs, and kidney stones. Over time, chronic pain and fatigue took such a toll that I could barely function in daily life. Things finally came to a head when a trip to the ER for a kidney stone led to the discovery of a mass on my ovary. I was referred to an OBGYN who, fortunately, recognized the condition: endometriosis. A diagnostic laparoscopic ablation was performed, providing some temporary relief, but my battle was far from over. Read more>>

Vanessa Vesperman

I used to find the concept of a company mission strange and awkward. I worked for a large company with tens of thousands of employees and the company mission wasn’t bad, but I just didn’t feel it. Being in a management position at the time, I read all sorts of literature regarding creating company and team mission statements to promote individuals connecting with the company. But it didn’t click for me. I enjoyed my work, I enjoyed the people I worked with, but I didn’t connect with the company in the way the information was describing. Read more>>