We were lucky to catch up with Cheyanne Solis recently and have shared our conversation below.

Cheyanne, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

My mission is to eradicate hustle culture, grind mentality, and burnout for creative small business owners so they can get back in their strike zones and get back to what they love — their lives!

This mission originates in the carseat of my parents’ Station Wagon where I watched my parents devote their hearts and souls to the success of their business. Here I learned that a life in constant hurry to get more and more work done was the default. Any free moment was a chance to be productive, helpful, or create something with the goal of monetary return.

But growing up, I quickly realized how overwhelm, confusion, and the day-to-day toil robbed my parents of the joy of their work. Forced to put dreams on the back burner just to keep the wheels of their business turning, I saw my mom and dad pulled from their strike zones and buckling under the pressure.

While learning this work ethic is something I admire most about my upbringing, the drive for survival and success snuffed out their creative energy, swallowing their time and attention.

I’ve seen it with dozens of business owners.

In the overwhelm of running a business, generating leads, and wearing all the hats, owners lose sight of why they started their business in the first place. They become drained by the daily toll and fall uninspired in the work.

That’s where I step in.

With long-term marketing solutions coupled withe copywriting firepower to see them through, my goal is to alleviate the pressure points owners feel in their business, letting compelling messaging do the heavy-lifting of selling for them.

My dream is owners find more space in their lives for what matters most to them — whatever that may be.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a copywriting sidekick for creative small businesses. I chose this niche because I found many creatively-driven entrepreneurs have a deep desire to authentically articulate their message but are often at a loss for how to do it in their copy.

So much of why we do what we do — our motivations, hopes, and dreams — are swimming around in our subconscious where they’re held by imagery and emotion, not clean-cut words. So when owners sit down to write their website copy, blog post, or newsletter, it can feel like pulling teeth to know what to say.

This is what I help business owners do. Together we pull and define the golden threads of their business’s foundation, overarching “why,” and what makes them different. We fish out the golden threads of what makes them great, wrap language around it, and use it to reach their dream clients.

Since I was 21, I’ve held multifaceted roles to create measurable, relieving solutions for small business owners, helping them get back to what they do best — the stuff only they can do. This has given me a 360-degree understanding of how businesses work and the challenges owners face.

I chose the field of copywriting to lean into because so many of the difficulties businesses face are underpinned by a need for clear communication.

In operations, sales, marketing, and every facet of business, clear communication is the bedrock.

I relieve the overwhelm for small businesses by demystifying marketing, asking poignant questions, and listening intently. But no dream can become a reality without a plan. From here, I help business owners translate their big dreams into tangible plans, helping them not only visualize the end goal but break it down into actionable steps.

With this roadmap, owners can then bring in their teams to join in the effort, relaying a deep understanding of each stage of the process.

My work is a people-first approach to marketing. I’m not a one-size-fits-all service provider as no two business owners are identical. I work to consider the goals, capacity, and resources of each client I work with, committed to their success in the long-term.

Have you ever had to pivot?

I’ve had to make many pivots in my business but the most notable is when I realized I was heavily operating in a scarcity mentality.

What triggered the realization was when I created an individual pricing guide to detail all the services I was offering at the time. It was lengthy and overwhelming. Over half of the offerings in the guide were services I didn’t want to offer, but I felt like I had to. I was brand-new at copywriting and didn’t know what I was strongest in yet.

I realized I was trying to provide absolutely every service under the sun in hopes it would catch the eye of whoever happened to need that particular service.

I just wanted to get hired at any cost.

With the help of a mentor, I learned I was making myself a jack of all trades and a master of none. I was stretching myself thin because, deep down, I thought I had to in order to be hired.

As soon as I realized this was a good way to burn myself out doing work I didn’t even want to do, I mustered up the courage to niche down and simplify.

Are there any resources you wish you knew about earlier in your creative journey?

I wish I’d learned to embrace the resource of rest earlier.

It took me a long time (and still is) to realize that chaining myself to my computer and bullying myself into productivity doesn’t yield quality results.

I went through a journey of accepting I couldn’t expect myself to work 60+ hours a week and it not to take a toll. ‘

I wish I’d learned earlier that rest and taking my nose away from the canvas of my business is necessary.

Contact Info:

• Website: https://cheyannesolis.com/
• Instagram: https://www.instagram.com/cheyannesolis.copywriter/?hl=en
• Facebook: https://www.facebook.com/cheyannesolis.copywriter/
• Linkedin: https://www.linkedin.com/in/cheyannesolis/

Image Credits

Sarah Bennett Photography