Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Omid Kayhan

One of the biggest things that sets us apart from the typical roofing company is how we treat every project like a high stakes investment, not just a job. Most roofers show up, give a quote, and disappear. We’re hands on from start to finish, with a full team of experienced professionals including well trained project managers, foremen, and supervisors, ensuring the job gets done right the first time. Read more>>

Saba Lurie

As a boutique group practice, we’re committed to caring for our therapists so they can, in turn, provide the highest level of care to our clients. This means prioritizing ongoing learning and growth. It’s not enough to hire compassionate, skilled clinicians. We believe in showing up with humility, acknowledging our blind spots, and actively working to expand our skills. Read more>>

Colton Benford

What sets Tailgate Group apart is how personal and hands-on we are. We’re not a big corporate operation—we’re a small business built on real relationships. I started Tailgate Group back in 2011 when I was a student at Ole Miss, and more than ten years later, I’m still the one behind the scenes making sure things go right—whether we’re in Oxford, Athens, Columbia, or somewhere in between. Read more>>

Megan Hardesty

At Blend, we specialize in on-location hair and makeup services, bringing the beauty experience directly to you. Our team is made up of highly skilled, professional artists with years of experience working with brides and clients for every occasion. We are known for our ability to enhance a person’s natural beauty, ensuring they feel confident and like themselves on their special day. What sets us apart is our dedication to creating personalized looks, meticulous scheduling, and flawless execution, all while providing a stress-free, professional experience. We pride ourselves on our ability to make each client feel beautiful, relaxed, and at ease—because beauty is about feeling like you. Read more>>

Pete Ayer

I’m not a fan of showcasing my work. Not only do I feel it’s a waste of time, but most of my work and design is customer facing, so my “portfolio” is on display and I allow the public to seek out what I do through their experiences with my work… I’m not into soliciting, but attracting. Especially in today’s cluttered media. Read more>>

Jen Griswold

Different from other link-in-bio platforms, we pride ourselves in coming alongside women to make social media creation and technology use more of a team sport rather than just selling our customers our technology and leaving them to their own devices to succeed with it. We find women are just too busy to truly embrace technology without some guidance and we like to “come alongside” women to help them reach their potential in marketing and sales through digital ecommerce. Read more>>

John Yates

Absolutely. The whole reason I started Celladora Travel was because I couldn’t find what I wanted in the typical, transactional world of travel booking. Everything felt cold and impersonal—like you were just another reservation number in a spreadsheet somewhere. And that’s just not how I believe travel should feel. Read more>>

Chantall Gimbel

For over 20 years, I’ve been helping people move better, feel stronger, and age with more grace and less pain. I began my Pilates career in Brooklyn, working mostly with younger clients—women in their 30s returning to movement after childbirth. But when I moved to Santa Fe, New Mexico in 2014, everything changed. Read more>>

Stephanie Vega

Referring out. You cannot treat everyone and that is OK. It’s OK to refer out when needed and I have done so plenty of times. Yes, I get a little sad that I lose a client but my conscious is able to sleep at night knowing I made the right decision. Every client is a different scenario when I choose to refer out. I have referred them out to med spas, dermatologist, naturopaths and sometimes even circling back to their primary doctor to re evaluate the situation as well. Read more>>

Savannah Adcock

One of the ways I’ve intentionally diverged from the industry standard is with my Website in a Week offer. Traditionally, web design projects drag on for months with endless revisions, unclear timelines, and way too much back-and-forth. As a single mom and a creative consultant working with small business owners, I know that time and clarity are just as valuable as the end result. Read more>>

Isabella Filip

One of the core differences that sets Vogue Affairs Weddings apart from many traditional planning companies is our all-in-one approach that merges elegance, affordability, and design execution under one roof. While most planners focus solely on coordination and outsource every visual element, we offer full-service planning that includes high-end decor design, custom faux florals, and curated styling, all tailored to budget-conscious couples who don’t want to sacrifice beauty or sophistication. Read more>>