Alright – so today we’ve got the honor of introducing you to Pete Ayer. We think you’ll enjoy our conversation, we’ve shared it below.

Pete, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

I’m not a fan of showcasing my work. Not only do I feel it’s a waste of time, but most of my work and design is customer facing, so my “portfolio” is on display and I allow the public to seek out what I do through their experiences with my work… I’m not into soliciting, but attracting. Especially in today’s cluttered media.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I loved drawing as a kid. Got to college and teacher said I should be a graphic designer. Realized I really liked designing with type, and perused a career in it. Never looked back, and have grown to owning various brands, working with mom & pops all the way to lucrative corporation projects. I have a no bs personality, and I resonate with those who have the same mantra. Ultimately, I feel people just want to to work with same minded people, and the work can be derived from our similar interests with my interpretation of what the audience wants.

I also am a fan of high contrast. I’m known for having designs and experiences stand out, bold and present. From colors, strong typography, loud designs and in your face experiences, my signature approach keeps my clients coming back, and their customers alike. Also, there’s always a different way to look at solutions, and I like to think I try ways to think different, creatively challenging the norm.

Any advice for growing your clientele? What’s been most effective for you?

This one is tricky, but I agree 100%. I took a lot of work that sucked, didn’t pay, wasn’t my wheelhouse, etc. and it always helped me in the end. Maybe it was frustrating and at the time, or was wondering why the hell I took on this project, but I kept my head down and delivered. You never know what happens with that experience, and what it can lead to down the road. I’ve met some of my clients through projects that didn’t work out. Just stick to your work ethic and know some battles are worthy in other parts of your career. If everyone was an easy client or project, how would you grow into creative relationships?

What’s the most rewarding aspect of being a creative in your experience?

I see the details of life through art and design. It’s like seeing the matrix everyday, everywhere, when you work in design. I love interpreting art and relating to the artist’s process and expression. Everyone has an expertise, and as a designer, we happen to have examples everywhere since the early days of civilization (lol).

Contact Info:

• Website: https://moshpitdigital.com
• Instagram: https://www.instagram.com/sneaky_pete_slo/
• Linkedin: https://www.linkedin.com/in/peteyer/