After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Beth Fiorenza

For the past five years, NourishPHX has given away purses stuffed with bath/body items to mothers seeking assistance in our food pantry and clothing closet. This project, called Pack-A-Purse was going to be a small but heartwarming gesture to the families that we serve. Read more>>

Hallie Eigenberger

The best thing I’ve ever seen wasn’t something fancy—it was something my dad did. He was a barber in a small town for decades and somehow knew everything about everyone. He remembered people’s kids, jobs, vacations, and probably half the town’s secrets. People felt important when they sat in his chair. I’ve tried to do the same thing with my clients. Read more>>

Kathy Joglar

One of the best ways we show appreciation at HTP Events is by going the extra mile without being asked. Whether it’s adding a special detail, upgrading an element of the design, or spending extra time perfecting a setup, we look for opportunities to exceed expectations. We never take for granted that a client chose us among so many local vendors. Read more>>

Janelle Clasby

Our Chief of Staff, Tony, started sending our Top Spending Customers on our website what he calls ‘Magic Mail’ packages featuring hand-drawn art on the outside and fun thank you notes! Eventually, this evolved into sending Trader Joe’s treats, custom care packages, and one-of-a-kind gifts from Thailand. We then took it a step further. Read more>>

Kelly Lott

The best thing I’ve ever done to show a customer appreciation was taking the time to truly listen to them beyond the service they originally came for. Through my business, Giving Clarity I’ve had clients who were going through grief, financial hardship, relationship challenges, or major life transitions. Sometimes what they needed most wasn’t just a session it was someone who genuinely cared. Read more>>

Indigo Pyles

The best way I’ve found to show clients how much I appreciate them is by providing truly individualized care. In a world where many wellness and beauty services can feel rushed and standardized, I want every person who lays on my treatment table to feel seen, heard, and genuinely cared for as an individual. Read more>>

Dana Benson

One of the biggest ways I show appreciation to my clients is by making sure they feel truly seen, heard, and cared for. In a world that moves fast, many people don’t have a space where they can simply exhale and be themselves. When a client comes to me, whether for a facial, lashes, or brows, I don’t believe in a one-size-fits-all experience. Read more>>

‎‎Karen Israel

It’s so interesting. This question should come up today, because I was thinking about the manner in which I connect with my customers. The truth is – I feel as though my customers instantly become my friends! While I offer the professionalism and expertise, I don’t really know how to communicate with someone in shallow ways. Read more>>

Chris Caporuscio

More Than Music: How Appreciation Became the Signature of We Dream Charleston In the wedding industry, appreciation is often expressed through thank-you cards, gifts, or discounts. While those gestures certainly matter, the most meaningful form of appreciation is often something much deeper: making people feel like you truly listened to their vision and their expectations. Read more>>

Toi Kyles

One of the best ways I have shown appreciation to my customers is by making sure they know they are part of the Indigoz Shoes journey and impact. As a small business owner, I never take a purchase for granted. Read more>>

David Nudelman

Every time a customer orders from our website, we send them a handwritten thank-you card, our newsletter, and a custom, one-of-a-kind bookmark. As busy as the company gets, it’s always been my goal to keep the brand as human and as real as possible. Read more>>

Dani Adams-Barry

As a newborn and family photographer, one of the most meaningful ways I show appreciation for my clients is by putting their experience ahead of getting the ‘perfect’ photo. Parents often come to a session worried that their toddler won’t cooperate or that their newborn will be fussy. Read more>>