Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Nick Kalning

So I made Boxuchan in part because I was unhappy with the subscription boxes on the market at the time! Lootcrate was the big name back in the 2010’s and I really enjoyed it at first but then it slowly became worse and worse over time. There was even an anime version of lootcrate from the same people too! And unfortunately it had the same fate, a slow death into mediocrity. Read more>>

Josephine Blake

Covers and Cupcakes LLC specializes in marketability and branding for our authors. This means we continuously analyze market trends and take into account everything from top genre indicators to color theory in order to produce a cover in the target genre that is designed to sell our author’s books. Our primary goal is to use cover artwork to draw in the ideal reader at the very first glance. Read more>>

Makenzie Johnson

At Bella’s Pet Products, we’ve built our brand around a mission to prioritize pet health in ways that differ significantly from the industry standard. Unlike many larger brands that rely on preservatives, fillers, and artificial ingredients to mass-produce treats, we focus on crafting all-natural, limited-ingredient dog treats that all pet owners can trust. Our recipes are designed with transparency and simplicity in mind, ensuring every ingredient serves a purpose. Read more>>

Eleanor Brooks

When people think of vintage and antique shops they generally think of a booth in an antique mall or, if online, in a marketplace environment like Etsy or Ebay. But what if a vintage and antique shop could more closely resemble what is considered mainstream retail? After spending 20 years working in corporate retail, I felt positioned to take some of what I had learned and apply it to a vintage business for a whole new shopping experience. But this isn’t retail as usual. Read more>>

Jasmine Ruest

The nutrition and fitness industry is filled with mostly extreme diets that promise weight loss in a very (sometimes dangerously) quick amount of time which actually has been proven not to be effective long term. As someone who has tried many of the fad diets out there, I can tell you that they do more harm than good, I felt deprived and miserable for the most part and also never saw results that lasted, so I thought that there must be another which is when I took my nutrition coaching certification through precision nutrition and learned how to fuel my body and exercise properly which didn’t involve any calorie counting and involved eating more food than I ever have in my life and it completely transformed my body and also how I felt! So my coaching focuses on helping women lose weight while also getting strong in a sustainable way without giving up their favourite glass of wine or pizza so that they don’t ever have to diet again, and it works but it just takes more time which not everyone is willing to commit to. Read more>>

Kaylie Miller

My industry can be a little controversial. Being a business coach & educator, I get to be in an online space with so many amazing & admirable educators. But I will say it’s not always uplifting being in this space. But I am a big believer in supporting that we all have different approaches with how we create a sense of community, teach, and educate others. One of the main reasons I became a business coach is due to how I was treated by other educators in the past. Before starting Elevated Education, I had my wedding photography business for 4 years (and I still have that photo company to this day, it’s my baby haha) but anyways, my main point is that throughout those 4 years, I invested tens of thousands of dollars in other educational experiences, mentorships, masterminds, courses, etc. Read more>>

Kelsey Keener

In regards to Agriculture and food production the industry standard has become a race to produce as much as possible for as little money as possible. This has resulted in the degradation of our planets soils, the pollution of our waterways and air, the devastating loss of plant, fungi, animal and insect biodiversity, as well as the horrific treatment of animals and farm workers alike. Modern agriculture is also a significant contributor to the Climate Crisis. On the customer side of things we are provided with an abundance of cheap food which as it turns out is often lacking in nutrients, contains harmful chemicals, microplastics and synthetic additives that are causing all kinds of chronic mental and physical illness. Read more>>

Emma Mulvany

The coaching industry of the last couple decades has been solution-oriented and mindset driven. And while this approach has its benefits, it’s a small piece of the puzzle of wellbeing and empowerment. And can often lead women to a cycle of seeking the next person or solution to “fix” them, and before they know it they’re stuck on a perpetual hamster wheel of putting their power in someone else’s hands. I believe in coaching women to become the CEOs of their own lives, not just to achieve goals or follow a path that someone else has set for them. I work with women to peel back the layers of conditioning that hold them back. It’s about helping them rediscover their inner wisdom and trust their own intuition. Read more>>

Mary Searles

Something that I try hard to prioritize in my services is a comfortable and pleasant experience. The tattooing industry is classically and traditionally part of counter culture. This environment was usually not for just anybody, but now the industry has changed. Tattoos are more mainstream now than ever, but still so many artists tend to treat their clients with a coldness or coolness that isn’t always conducive to feeling relaxed and comfortable with getting tattooed. It’s an extremely intimate and vulnerable experience, and making sure I have the best bedside manner possible is incredibly important to me and important to my clientele. Read more>>

Stacey Lyon

Much like interacting with a used car salesperson, working with a contractor can bring out negative feelings in people. The fear of the unknown, the what-if scenarios, poor communication and of course the dreaded invoice that is always much higher than expected. At Beach Nest Interiors, we decided to approach the contracting process completely different than our competitors. We want you to set the budget and to be in complete control of your dollars. Whatever you decide is what goes. How is this possible, you may ask. We work backwards from the goal. We start off by making a list of everything that you hope to accomplish on your project and then prioritize the list considering what is a need versus a want. A wouldn’t this be cool to have list and a I could wait on these if I had to list. Read more>>

Ronii Bartles

I have a different philosophy about business than most people. I believe that business isn’t hard, we make it hard. I find that entrepreneurs and business owners create a lot of busy work for themselves. My business partner and I work with businesses to develop a Business Management System (BMS) where we map out the Strategic Plan and identify the key processes needed to achieve those goals. It sounds intimidating but once you map it out everything becomes clear and everyone in the organization can see how everything connects from the top down. Simplicity is the key, everything else is just a noisy distraction. Read more>>

Kola Olayinka

One of the things that sets AI Chef apart is our focus on teaching AI fundamentals in a way that’s simple and accessible for everyone, especially beginners. We use whiteboard animations and food analogies to explain core concepts in a way that’s easy to understand and remember. This approach makes learning technical subjects like AI more engaging and relatable, particularly for those new to the field. Read more>>

Valerie Zhang

At VX Media, we stand out by offering a unique approach to our full 360° creative services. Our skilled production team handles creative direction and content editing, while our efficient PR team manages brand partnerships and talent relations. The combination of such expertise allows us to deliver diverse, high-quality content for big-name brands. Recognizing the challenge of cutting through a crowded digital landscape and saturated social media feeds, we leverage the tech and data expertise of our founding team—70% of whom have backgrounds in tech, software engineering, and data science. This allows us to craft data-driven, strategic content production and influencer marketing campaigns that go beyond the industry norm resulting in exceeding KPIs and client satisfaction. Read more>>