Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Ariel Thieken

At the beginning of my business in 2016, we didn’t have a solid client journey, and did not realize the value of showing gratitude. Now allow me to tell you that it’s probably one of the most important things you can do for your business today. Read more>>

Kyra Lumpkin

The best thing I have ever done to show my customers I appreciate them is to never lose sight of the fact that they are the most important part of my business. The Penrose Apothecary customer experience takes precedence over anything else. I spend countless hours testing and creating quality products that my customer can truly fall in love with, without fear of investing in a fly by night company. Read more>>

Eleftheria Karakatsina

As the founder of Greek Superherbs, I’ve always taken great pride in the intimate, personalized relationship I share with my customers. I don’t see them just as clients but as extended members of my own family, who have chosen to embark on this wellness journey with me. Read more>>

Kassondra Flynn

I do multiple craft shows a year, and one way I try to stand out and be memorable is with my bags. When a customer buys and item from my I always want to make sure something additional is included for them. So in each of my bags I have 2-3 stickers with inspirational quotes, and my card in there. Read more>>

Mukhathutsheli Nengovhela

I am a perfectionist, it’s sometimes hard to impress myself when I do my clients hair or orders. So what I do I always give them a small appreciation gift. Read more>>

Tracy Daves

Showing your customer’s you appreciation them makes them feel seen and heard. I do my absolute best and strive to have that personalization and connection with my clients ( not to mention to my family and my friends.) What is amazing is when my clients become my friends. That is the goal. Not everyone is going to like you much less love you. Read more>>