We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Kennedy Swint

Hello, my name is Kennedy Swint and I am the owner/CEO of ‘God Made Me… ‘ ; One Brand, Serving One God to inspire, encourage, and gather His children; making an eternal impact. Read more>>

Kimberly Mead

60 hours of labor. 1 emergency c-section. 4-nights in the NICU. Meeting my first-born for the first time on FaceTime. This is a summary of how my motherhood journey began. Like many moms, I struggled mentally, physically, and spiritually after the birth of my baby.  Read more>>

Greg Bryson

I was managing the bar at the Wallace in Culver City. I was buying ice from a company that had just raised the price on me substantially without notice. Read more>>

Lindsay Alston

When I was a little girl, every season, my grandmother rearranged the furniture in her home. Each time she moved a piece of furniture, the space was completely transformed. Read more>>

Dionne Nicholls-Germain

What has me fired up each day is imagining a world where millions of people are regularly forgiving themselves and others more easily. What would there be more of? What would there be less of? No one just wakes up and says they want to tackle the topic of forgiveness. Read more>>

Daniel Epstein

23 years ago I began interviewing people around the world about their faith and spiritual journeys (not religion). As a photographer, I sought to make a portrait of each person that evoked their true spirit, especially as shown through their eyes. Read more>>

Mariah Kaercher

Much of what we do is driven by the Japanese philosophy of ‘ikigai’. Ikigai is most closely translated as ‘life worth’ and is based on 4 main considerations: what you love, what the world needs, what you are good at, and what you can be paid to do. Read more>>

Heather Shirey

In all honesty, I don’t like this question. I was a teacher for 11 years before starting my photography business and we were constantly being asked “what’s your why?”. Read more>>

Riley Cochran

I believe that part of my mission in life is to help as many teenagers and families as possible. This mission was formulated from a teenage experience far from ‘normal’. Read more>>

Kayla Howard

Cool Kids Comedy Club is a nonprofit organization dedicated to teaching underrepresented youth essential life and literacy skills through the art of comedy. Read more>>

Lauren Weiss

Yes, Definitely driven by mission! Now looking back it’s really wild to see how I got from point A to point B. I think I’ve mentioned before that I grew up in Saint Louis, Missouri- a city that will always have my heart. Read more>>

Martin Chesno

Our mission has been based on offering a superior product and service. We pride ourselves on the personal interactions that we have with our customers and hopefully helping them improve there overall sleep experience. Read more>>

Emily Peters & Patrick Milford

We started our business one year ago with a simple mission: to highlight Quincy, Illinois and all of the things that make it special. We tapped into our collective memories to create art that resonates with the community and honors Quincy’s rich history. Read more>>

Shawntay Gray

I like to say the mission of Stick A Fork In It Culinary Classes for Kids is “Cooking up fun, and building self-esteem one measurement at a time.” This is meaningful to me because I believe that learning should be fun for children. Read more>>

Shontwell Wells

Growing up I sometimes felt separate or different than everyone else. I had this unexplainable love for people and animals that I couldn’t put into words, I had this deep desire to help people but not necessarily always be engaged with people. Read more>>

Haley Hunter

I got into wanting to become an esthetician because, having just finished makeup school, I learned a lot about skin care. To have a good makeup application and continue to have healthy skin after removal, the first step of taking care of your skin. Read more>>

Kevin Guillory

Since December 2020, I’ve had the opportunity to work at the Louisiana Entrepreneurship & Economic Development Center on the campus of the University of Louisiana at Lafayette. Read more>>

Joseph Simmons

As the Founder of The Center for Micro-Entrepreneurial Training (CMET), our mission is deeply personal and profoundly meaningful. Our mission is to empower women, black, and brown entrepreneurs, equipping them with the tools, knowledge, and resources they need to succeed. Read more>>

Josh Titus

At Founding Creative, our mission is to bridge the gap between the structured world of agencies and the agility of freelancers. My business partner, Tyler Lukey, and I started this journey because we often saw a void in the creative industry—a lack of systematic, efficient processes that can drive real value for clients. Read more>>

Emma Booth

My mission is to bring aesthetics to this planet. Art is one of the ways which allows people to feel and express emotion and I believe it’s one of the most important parts of culture and humanity. Read more>>

Gaia Balbi

My life was forever changed when my beloved father was diagnosed with incurable cancer. Although I was a certified yoga teacher, I couldn’t find peace. Read more>>

Kirstin Vracko

Mission – To provide curated non-alcoholic beverages while educating consumers in a dynamic industry of evolving tastes and flavors. Read more>>

Elizabeth Donoghue

We chose to open businesses and structure our prejudice free hiring practices because mental health diagnoses and neurodivergence are prevalent in our family. Read more>>

Stephen Shapiro

My mission is to help organizations grow through innovation. This started in 1995 when I had an existential crisis. Early in my career with Accenture, I was actively involved in work known as business process reengineering.” Read more>>

Bushra Khan

You know it’s really something special when we whole heartedly honor our own gifts as we inspire our loved ones to do the same for themselves. Read more>>