We caught up with the brilliant and insightful Mo Hiromoto a few weeks ago and have shared our conversation below.

Mo, thanks for taking the time to share your stories with us today Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.

Major Record Labels were my home for over 16 years, post college that was the only space I had known. Not necessarily your typical setting in what people think of as “Corporate America”, and yet a very large scale money making machine where I could find security with a W-9 and health benefits.

The idea of starting my own business was never a thought that had crossed my mind until I realized after taking an interview at another corporation, that the idea of “stability” from a publicly traded company or any company for that matter, was not a real promise they could deliver on no matter how great of an employee I was.

That, along with so many other factors in today’s career landscape, brought me to starting my own business as a wellness practitioner.

The first step after all of the legalities of setting up an LLC or Corporation (don’t forget you still need to run an ad in the newspaper!) was truly understanding what type of financial runway I was able to provide for myself so I could create without a scarcity mindset. Then after being very honest about what I had and what I could do with it I created content non stop that was related to my field of work, made sure to text every single person in my phone to let them know the new path I was on. (You’ve got to start with what you’ve got and who you know!) I created online quizzes. digital ad campaigns on Meta (wasted so much money on ads not knowing how to understand the data & how sales funnels worked), created pitch decks that went no where, and cold DM’d Conference Providers to land my first panel just so I could get myself out there, get my hands dirty, and learn while executing.

Some words of advice for anyone considering their own practice… getting a good CPA is a necessity, understanding that you will always have fear doing things you have never done (that’s just neuroscience), and to widen the lens, your biggest wins will come in ways you never predicted.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am an unlimited being, just like you. My specialty at this moment is as a Wellness Coach and the Founder of Hiromoto Inc., which is the umbrella for two things I’m deeply obsessed with: Mo Hiromoto Coaching (1:1 and group coaching, breathwork, and Emotional Alchemy for burnt out high achievers) and First Generation Wellness (a mission driven platform I’m building to connect first generation wellness seekers with practitioners, to help humans define and design their own wellness legacy).

I landed in the wellness space after nearly two decades in the music industry. My time in the industry was incredible. At one point I said I would have done it for free, but there came a time when the culture had shifted and I was truly coming in to collect a paycheck. I was disconnected from my body, constantly overriding it to the point of two hospital visits in my last year at Atlantic. At 35, I was 227 lbs on a 5’3″ frame, and got diagnosed with skin cancer. I knew something needed to change, and I was never going to be the demise of my own self, so I reprioritized my life. I learned to stay consistent, added in modalities like breathwork and meditation on top of my food awareness and daily workouts. And then I met Dr. Jerry Lee. He introduced me to NET and the triad of health. My curiosity has led me down many paths, but understanding how the body mind connection works is definitely what led me into coaching, then into breathwork, and ultimately into energy healing.

I was once like so many of my clients. My identity was completely wrapped up in my career. I didn’t know what else I could do. I had given so much of my life to an industry that no longer could serve me in the way I needed.

Highly successful on the outside, and scattered on the inside. I’ve been there.

You are not alone, and I know that strategizing with a dysregulated nervous system only gets you so far. This knowledge is what drove me to create the methodology that anchors my work: Release, Regulate, Receive.

I use Emotion Code® (a type of energy healing) to release what’s stuck energetically, breathwork and meditation to regulate the nervous system, and coaching to help you cognitively receive what’s actually meant for you.

The name “HIROMOTO Method” comes from my surname: Hiro means vast, to expand, and Moto means origin or source. So everything I build sits underneath one phrase: Expanding from the Source.

The problem I solve is identity disconnection. I help clients understand what it is they truly want for themselves, what has been blocking them from receiving that, and how to better translate from body to mind. I help them come home to themselves.

What sets me apart is that I refuse to live in just one lane. I’m corporate fluent enough to talk strategy and identity, and I’m also deeply intuitive.

I work with energy, with Emotion Code®, with the somatic stuff most coaches won’t touch. Science meets soul. Strategy meets spirit.

Nothing surprises me, yet I am always met with awe at the miracles and manifestations that come to life through the work I get to do with clients.

It’s hard to put into words what I am most proud of, but if I had to, it would be that the humans who work with me don’t just feel better, they trust themselves more. And that a platform like First Generation Wellness will exist during a time when it’s most important for people to find the support they need.

I want readers to know that it’s never too late. You’re not too far gone. You are just a human carrying a nervous system that has been holding too much for too long, and I am here to help you find the version of yourself on the other side of it all. Much more aligned, more clear, so much more you.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

I think understanding what your definition of enough for your big, middle and small goals is probably one of the most important things to know about, not just in business, but also in life. It gives your guardrails, moments of deliberate pause, and keeps you from running around like a chicken with your head cut off.

If you don’t know your version of enough for the day, or the year, you will never know when to rest, and if you do not rest, you will rarely find true progress.

Have you ever had to pivot?

My current business is a product of a career/life/business pivot in the best way as we’re so many of the best moves in life.

The music industry is tumultuous, I was laid off in my first paying gig, while I was in marketing, and 2 days later a friend at the label found a position for me in radio promotion, I stayed in that department for 13 years, that department was designed for my skillset. I didn’t even know it existed and it was an even better fit than marketing.

Then in 2024, I got laid off and after 6 months of ideating, I completely pivoted and went from pushing records to pushing people towards their dreams with coaching.

Every pivot has lead me to something greater, into a space I didn’t know I would love as much as the one before.

A scarcity mindset will keep you starving, don’t fall into that trap.

Contact Info:

• Website: www.mohiromoto.com
• Instagram: @mohiromoto
• Linkedin: https://www.linkedin.com/in/jessicamohiromoto/
• Youtube: https://www.youtube.com/@MoHiromoto