Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.
Alicia Kleinsmith
Honestly I treat all of my clients as if they were a family member that is traveling. I know vacations are very important to families. People save up for months in order to be able to go on the trip & they look forward to it for months. I want them to have the most amazing time and focus on making memories with their family and not the details. Read more>>
Kookie
For over a decade, I have had the privilege of serving my incredible clients, and one of the things I take the most pride in is finding ways to celebrate and show appreciation for their continued support. In 2025, I introduced a new initiative to express my gratitude — a monthly client appreciation raffle. Read more>>
La’kendrick Davis
In our industry, it’s mostly a “pay for the service and see you later” type of space. Fortunately we’ve been able to add value to our clients while also being able to show our appreciation as well. From offering super discounts to simply holding their hand through the process, it all can enhance the experience for all involved. We know most plan to write or create but very few plan to sell. We not only offer services, we offer coaching and consulting to help guide our clients. One of the the best things I’ve seen to show a customer that you appreciate them is when we offered a advertising place for an local flower shop owner who had just returned from sick leave. We allowed her to have an $300 placement for only $75. She instantly started crying in appreciation and it felt so good being able to help someone so humble. Read more>>
Tricia Mincy
Being in this business allows for some very meaningful interactions with clients, as they curate jewelry that is very symbolic of moments that they want to remember in a material way. Read more>>
Quang Nghiem
One of the best ways we’ve shown customer appreciation at Nomad Boba was when we partnered with Kode, a K-pop dance club from ASU, to host a fundraiser event for their team. We set up a special day where a portion of our sales went toward supporting their club’s activities and performances. Read more>>