After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Chris Higham

Keep in verbal contact with your clients. In a world full of texts and emails, a quick chat, relevant to them, goes a long way. Read more>>

Danielle Lund

One of my favorite ways to show appreciation for my clients is by surprising them with something personal before their wedding. Often after booking us, brides haven’t purchased their wedding dress, so I find out which store they’re visiting and surprise them with a special gift to share with their family and friends during their dress shopping experience. Read more>>

Rani France

One of the best ways I’ve shown appreciation to a customer is by adding a thoughtful, unexpected personal touch. For example, if someone ordered a large order of cake pops for an event, I might include a small extra treat or extra cake pops along with free delivery to make them feel special. Read more>>

Jessica Parsons

One of the best things I’ve done to show my clients appreciation goes beyond just a welcome gift—it’s about making them feel truly seen, valued, and celebrated throughout our time working together. As a wedding and branding photographer, I don’t just capture moments; I build relationships. Read more>>