We’re excited to introduce you to the always interesting and insightful Rani France. We hope you’ll enjoy our conversation with Rani below.

Hi Rani, thanks for joining us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?

One of the best ways I’ve shown appreciation to a customer is by adding a thoughtful, unexpected personal touch. For example, if someone ordered a large order of cake pops for an event, I might include a small extra treat or extra cake pops along with free delivery to make them feel special.

I also love finding ways to make repeat customers feel valued, whether it’s offering an exclusive flavor, a discount on a future order or simply remembering their past orders and preferences. it’s the little things that turn a one-time customer into a loyal one!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Rani France, the creative force behind Sugar Shack Baking LLC, found her sanctuary in the kitchen—a space where flour, sugar, and creativity come together in perfect harmony. Her passion for baking blossomed from a love for sharing joy and appreciation through food, and her custom-decorated cake pops have since become symbols of celebration and connection.

In October 2020, Birmingham Life magazine showcased Rani and her delightful treats, highlighting her journey and the heartwarming philosophy behind her baking. The feature painted a picture of a woman who views baking as more than a craft; it’s an art form and an expression of love. Rani’s dedication to using quality ingredients and creating unique designs captured readers’ hearts, inspiring many to add a personal touch to their own celebrations.

Fast forward to February 2024, and Rani once again graced the pages of Birmingham Life. This time, the focus was on her ability to infuse joy into every occasion, with her whimsical and beautifully crafted cake pops taking center stage. From adorable holiday-themed designs to elegant creations for weddings and baby showers, Rani’s work continues to bring people together, one sweet bite at a time.

Through her media recognition and continued success, Rani remains grounded in her mission: to create not just desserts, but experiences that spark joy and foster meaningful connections. Her story is one of passion, perseverance, and a deep love for the craft that transforms simple ingredients into lasting memories.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Building my reputation in the baking market has been all about consistency, creativity, and personal connections. I focus on making each order feel special, whether through unique designs, personalized touches, or flavors that stand out.

Word of mouth has been huge for me—when people love my treats, they share them with friends and family, which naturally grows my customer base. Social media also plays a big role. Showcasing my work, engaging with customers, and sharing behind-the-scenes moments help build trust and excitement around what I do.

But most importantly, I think it comes down to customer experience. When people feel valued and appreciated, they come back—and they bring others with them!

Where do you think you get most of your clients from?

The best source of new clients for me has been a mix of word-of-mouth referrals and social media. When people love my treats, they naturally share them with friends, family, and coworkers, which has led to a lot of new orders.

Social media has also been a game-changer. Posting high-quality photos of my cake pops and cupcakes, engaging with followers, and sharing behind-the-scenes content have helped attract new customers who are looking for something special for their events.

Another great source has been repeat customers. When someone has a great experience, they come back for future celebrations and often bring new people with them. Building strong relationships and delivering consistently great products have been key to growing my client base.

Contact Info:

• Website: https://sugarshackbakingllc.com
• Instagram: https://www.instagram.com/sugarshackbakingllc/
• Facebook: https://www.facebook.com/sugarshackbakingllc/