Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

River Low

Buspresso started with two things I’ve always loved: coffee and community. I wanted to create something that went beyond just serving drinks — a place where people could feel welcome, seen, and connected, even if it was through a window on wheels. Read More>>

Brittney Bailey

Coming up with a business name is not always easy to do. Coming up with the name of my business, BrittneyBCreationz, was definitely a challenge for me. I knew I wanted my business name to represent me in a meaningful way as well as I wanted it to describe the type of business I would be running. Read More>>

Adrian Angi

I chose the name Uproot because it captured both a personal shift and a broader mission. When I started my business, I was intentionally uprooting my career and taking a new path. But beyond that, I wanted to challenge and “uproot” the common perception of what landscape design is. It’s not just about planting shrubs or picking out patio furniture—it’s a thoughtful, creative process that shapes how people live and connect with their outdoor spaces. Read More>>

Noora Cholagh

So this is actually a question I’ve never been asked before, and I’m so glad I finally get to share the story! Read More>>

Gabrielle Simone

Blossom and Bloom is a reflection of my personal evolution, the journey of becoming the woman I aspire to be. It symbolizes self-reinvention, stepping beyond comfort zones, and embracing growth. The name also honors my mother and grandmother, two extraordinary women who instilled in me the values of creativity, strength, grace, and beauty. Their influence is the foundation of everything I do. Read More>>

Christopher Brown

“Following Footprints Media” is a name that embodies themes of creativity and exploration which are prominent in my work. The name originates from a song I produced in college, many years ago, which had a moody and mysterious vibe – a feeling of traveling into the unknown. As I prepared to save the initial audio file, I chose the title which immediately came to mind – “Following Footprints”  Read More>>

Travis Branum

I grew up in the Star Wars era so I have always been a huge fan. So much so that I was a member of the 501st for a few years. That a “professional” Star Wars character costume group that primarily does work for charity groups. My adult paid profession was in Emergency Medical Services/Fire Service and started as an EMT. When I had to create a gamertag long ago for Xbox I chose darksideemt. Read More>>

Dominique Vaughn

I was actually in a in a toss up between 2 completely different names. Then I was having a tasting to see what items should make the menu and I just kept hearing how associates just had to tell there friends and how they felt everybody “Gotta Taste” every item that came out to there table. To me it was a no brainer because if I go eat and don’t feel others “Gotts Taste” what I just ate did I really enjoy it? Was it really that good? Well at “Gotta Taste” the proof is in the food! Read More>>

DANIEL AVALOS

The name Two2Guys is a thoughtful reflection of our friendship, two individuals bound by creativity, intention, and a shared vision. The word “Two” honors the authenticity of our friendship, while the “2” introduces a modern, distinctive flair that sets our brand apart. Together, they create a name that is both personal and purposeful. Read More>>

Courtney Layne Rauchenstein

It all started with our logo. I really wanted to capture the essence of barbering. So, I tapped into the rich history of the barber pole. In the Middle Ages barbers were also known for their medical practices such as bloodletting, tooth extractions, and minor surgeries. It is said that there was a pole that patients would grip to increase blood flow with a basin at the bottom to catch blood. Read More>>

Jordan Gooden

The name Hired Hotties honestly came to me kind of randomly one day. Like most career girlies, I’d heard the phrase “corporate baddies” before—and when I started getting inspired to post more about my own career journey, I was brainstorming hashtags and hired hotties popped into my head. I threw it in my Notes app with a bunch of other ideas, and didn’t think much of it at the time. That was back in 2023. Read More>>

Jessica / Amanda Langdon / Totoro

As we started Elio Design Studio, we put a lot of thought into what we wanted our firm name to convey. Knowing that our intent behind design is to create warm and welcoming interiors, we knew we wanted to incorporate that imagery into our name and logo. Through our brainstorming, we came across the word Elio, which is Italian for sun. Not only does the name speak to the type of spaces we strive to create but is also a nod to a study abroad trip in Italy we took together during design school. Read More>>