Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Camryn Kellogg

My love for baking goes all the way back to my childhood- I have the fondest memories of my great-grandmother, Ollie, teaching me her recipes and baking techniques. Whether it be her famous Banana Bread or heavenly Delight Brownies, I learned that baking was a way to express our love as a family. Read more>>

Carrie Saludes

I wanted to create a sentimental response when hearing my business name “My Home Photography.” I tried to put myself in my future customer shoes when thinking how they would select a photography company to represent their home or property. Read more>>

Rese Clifton

Choosing the names Perseverance Vitamins and Perseverance Life was about capturing the essence of pushing forward and thriving no matter what life throws at us. Perseverance Vitamins reflects our belief that resilience isn’t just about enduring—it’s about thriving. Read more>>

Linda Arroz

The name of my company is Makeover Media. I wanted the name of the company to reflect who I was as well as represent the hybrid concept that I was also a writer in addition to the specialty services I would provide. Read more>>

Jaimie Buehler

Justin and I brainstormed for years on what we should name our dream restaurant. It’s not an easy task for two very detail oriented people. We wanted something creative, catchy, approachable and maybe most importantly, meaningful. Read more>>

Holly Ulewicz

Since 2014, I have known that I wanted to invest my life and efforts into building a business that would bring healing arts like yoga into the darkest places. Back then I performed an act with flaming hula hoops under the stage name “Nocturnal Sunflower” – this was symbolic of my deepest desire to bring light into dark places. Read more>>

Harry Holmes

Welcome to the FRēQSHō! FRēQSHō’s mission is to encourage people to push past their comfort zones to learn more of who they are and what they’re capable of. If one is interested in learning the different laws that govern the universe, one can use them as guides. Read more>>

Kristy Li

Our business name is EXP Gained. EXP is an abbreviation for ‘experience’, which means our full business name can be read as Experience Gained! In short, we chose the name EXP Gained because our small business offers art born from all our personal experiences gained while resonating and inspiring others to cherish their own experiences. Read more>>

Catie Hankins and Jenny De La Fuente

We actually came up with Pink Mud Productions in a natural spring hidden on Lady Bird Lake in Austin, TX that Jenny knew about. We paddle boarded over to the seclude spot, with the intention of finalizing the name of our company. Read more>>

Bethany Campbell

Jux and Co Studio, a Southern California-based interior design firm, was born out of a passion for combining unexpected elements to create harmonious spaces. Founder Bethany Campbell drew inspiration from the concept of juxtaposition – the act of placing contrasting things side by side for dramatic effect. Read more>>

Jenn Seniuk

Hi Everyone! My name is Jenn and I am an Art Therapist (registered both in the States and Canada), a Certified Canadian Counsellor, and the founder of Belly Eye Art Therapy Inc. How Belly Eye was born is such a funny, and incredibly random story. I think it is important to start even before the name was born in order to have context and to appreciate the dedication of my company’s name. Read more>>

Anukkah Laquette

Never Gave Denied came from a TikTok video I recorded in November of 2023 about being “delayed but not denied”. I decided to do a transparency video for my supporters; because I’m known for doing blind reactions and making people laugh, but behind the scenes I wasn’t happy. Read more>>

Amos Knoll

You want the public to associate the logo with what you do, I’m an author, and I write books. It’s important to keep it simple and create a logo that gets everyone’s attention. You can see it on my website www.knollpublishing.com I used my last name KNOLL Publishing Inc. There is a tree on a KNOLL. Read more>>

Addie Pecord

14 years ago my husband and I started an antler business. Since this was a collaboration, we decided to name the business LA Antler Co. the “L” for Lucas and the “A” for Addie. Our business name was well known in the valley, so when I started my own interior design business, I wanted to keep similar branding. Read more>>

Troy Ganter

Our team, The EDBL Family (Matt Smith, Chad Lee and I), joined forces at our sister restaurant, Papa’s Raw Bar, where we grew a passion together for trending food, building relationships and serving our community. Together we built our trademark, Eat Drink and Be Local®, which thrives off building synergy amongst local business and giving back to the local communities. Read more>>

Kori Oni

Kew’s Confections was not my original name or idea. I was nameless for the first 3 years of curating my business. I didn’t even know it would become what it is today when I started. I started my chocolate business just to raise funds for a mission trip I was saving up for and it was such a hit I decided to run with it. Read more>>

Kendall Conway

When naming my business I wanted it to be something personal and unique. Naming a business feels like a big deal because it is the first thing people will see when they begin to work with you. The name Conway Collective came to me after brainstorming my vision for the brand. Read more>>