Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Ashley Lania

Throughout my upbringing, I had the privilege of witnessing my parents’ unwavering determination as they pursued their dreams, notably in establishing a thriving hip hop talk show. Read more>>

Cheryl Gerde

I began my business using art for awareness. I was hosting social events and offering training but I realized those should probably be separate services. So I split them into two separate companies. Read more>>

Laura Wong

In Japanese, the phrase “boro boro” literally refers to something that is tattered, worn out, and falling apart. There is a type of textile known as “boro”, which usually refers to cotton textiles, often indigo, that have been repaired, stitched, and patched many times over the course of their lives. Read more>>

Angela Keith

In August of ’23, we embarked on a rebranding journey, transitioning from AK Styles to Salty Skin + Hair. Our aim was to underscore the significance of skincare while incorporating elements inspired by the ocean. Read more>>

Skylar Kennedy

When I embarked on the journey of establishing my business, Skylarized Hair Experience, I was driven by the desire for the name to resonate with my passion and embody my personality. Read more>>

Nicole Kucab

The journey to naming my brand ‘Perfectly Appropriate’ is deeply intertwined with my personal and professional evolution. This name has not just been a label, but a guiding philosophy across two distinct ventures I’ve had the privilege of nurturing. Read more>>

Kourtney Terry

Coming up with the name of my business was difficult. Before we started Taste T Love, we spent weeks intentionally going over the color scheme, logo design and of course the name. Read more>>

Steve Strank

Well, it stemmed from a slight (or not so slight) food obession of mine. Nachos. I eat way more nachos than the average human. This turned into people saying “Hey Nacho!” and it kind of stuck. Read more>>

Ashlee Mabe

Coming up with the name “Noble Earring Co.” was a bit of a challenge! The creativity of coming up with names was fun, but when it came to committing I struggled with choosing something meaningful and long term. Read more>>

Chris Jimenez

Very hard. When you’re in the process of naming your business, you tend to overthink. You start to bounce ideas around to see which words fit your business. Read more>>

Jacqueline Mulders

The name ‘The Birch Branch’ came about after I had a Nordic Spa experience one summer. One of the practices that struck me was the tradition of using a birch branch to gently hit your back and limbs (Pun intended). Read more>>

Vanessa Terrance

About 2017 I started working on a natural hair care line. One day my husband says why want you start your own product line. This cane about because I asked a question about a product and had been having clients trying to figure out how to care for their hair. Read more>>

Rochelle Hendrix

I thought long and hard for my business name to be universal so I would not have to limit my craft and the tools I wanted to provide. I began to ponder on my spiritual experiences and what they had felt like. Read more>>

Mary Yang

Coming up with Speed Tuners was pretty hard to come up with. You have to have had a big thought process of a permanent business name that no one had. I had many choices but I wanted it to be unique, something that didn’t already exist. Read more>>

Jasmine Waters

The Lord gave me the name. I was thinking about my husband and just how meek and humble he is. He is a all around amazing guy. He is so chill and peaceful. He has been this way from when I first meet him till this day. Read more>>

Fernanda Martinez

This is a very short and sweet story. I wanted to have a name that represents me personality and the mission of my business while keeping it short, catchy, trendy, and of course, recognizable and easy to remember. Read more>>

Samantha Kin

To Be Loved Events grew from a college class into what it is today, all sprouting from the business name that I cherish dearly as the backbone of the company. Read more>>

Chelsea Babin

Coming up with a business name is insanely hard. Originally, when I started my photography journey in high school, I wanted to create something catchy and memorable… so, I came up with Silver Moments Photography. Read more>>

Leonce Hall III

Let’s start with the fact that my brother Lee and I weren’t raised together, so when we connected in our mid-30s, it was already an impactful moment. On top of that, we found out that we had complementary talents: Read more>>

Liz Wood

I always loved art ever since I was little, but it seemed everything I created was more copy and paste nothing original to myself. Read more>>

Diana Álvarez-Hughes

Naming something is defining it, is deciding what it’ll be, how it’ll exist in the world. I did not take naming Orange Blossom Poems lightly. I knew oranges were trendy, were now, and I always love anything topical. Read more>>

Hailee Carter

As an entrepreneur, I often find myself making the untraditional choice in life with one driving factor: happiness. ‘On the Horizon’ is a brand that represents all those who steer off the beaten path and create their own story. Read more>>

Annette Hernandez

This is actually a very fundamental question to me; honestly, I believe it is essential for anyone opening a business. I think it’s the seed that creates the roots of differentiation. Read more>>

Nakia Hudson

My Mom and Dad taught me winemaking. They asked me to make labels for their bottles. They told me they came up with a name for the wines. My Dad started with, “Hear me out… sex sells right?” I agreed. Read more>>

Rome Yansen

Artsy Blazer – A Must Wear is the name of my company. Through my journey of owning and operating my small business I am often always asked “Where did the name Artsy Blazer come from”? Read more>>

Raymond J. Spence

Spence_START came to be out of necessity. In the late 2010’s I was forging the idea of what my creative “thing” would be. Music has been a foundation of my creativity for over half of my life, but I was discovering that I was a very talented story teller. Read more>>

Ann Martin

I named my firm Apricity Wealth Management because I wanted something a little different and I was searching for a nature related word. The word “Apricity” means the warmth of the sun in winter. Read more>>

Allison Sanders

Oh, I love talking about how I named my business! So, picture this: I’m this self-proclaimed speakeasy anthropologist, always on the hunt for those hidden gems that serve up the most tantalizing blends of tea, coffee, cocktails, and more. Read more>>