One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Carly Filbin

This is a fun story to share, so thanks for asking! When my original co-founder and I decided to start a design studio, choosing a name was surprisingly challenging. Unlike many of our peers, neither of us wanted to include our last names in the company name. This turned out to be one of the toughest parts of creating the business! Every time we came up with a name that we felt represented both of us well, it was already taken. What a bummer. Read More>>

Mugdha Deshmukh

MGU Design stands for Mugdha Girish Uma Design—named in honor of my parents, Girish and Uma. I’ve been incredibly fortunate to have their unwavering love and support throughout my journey of building a business from the ground up. As anyone who runs a business knows, the path is anything but easy. From taking full ownership of every detail, learning from mistakes, and collaborating with other professionals—it’s a journey filled with both challenges and rewards. Read More>>

Desmond Henderson

Saint Claire Photo is named after my late daughter, Maddison—her middle name was Saint Claire. I wanted her name and spirit to live on through my work. She changed my life and helped make way for my second daughter Iris, my rainbow baby. This brand is my way of honoring her every day. Read More>>

Chelsea Jancewicz

Naming anything feels hard because it feels so definitive and you don’t want to get it wrong. The name, Table for 2, came from our history. The first piece of furniture I ever made for myself was my dining room table. I still currently utilize it as our family dining table. I salvaged some scraps while I was moving into my first apartment and didn’t have a lot of money that I could use to purchase furniture I needed. Read More>>

LaShaun Suber

The Career Academy actually started back in 2016. I was asked to conduct a workshop at my Sorority’s Regional Conference In my hometown, Detroit Michigan. I have been in the employment industry for over 30 years as a Talent Acquisition Specialist, Sr. Recruiter, along with Training and Development. I have always specialized in resumes, Mock Interviews and Interview preps along with Career Advice. In 2011 I got certified as a Career Development Facilitator (CDF) along with my degree in HR. Read More>>

Lynne Nieman

When I first dreamed up my Europe travel business, I knew exactly what I didn’t want: group tours with 50 people crammed onto a motor coach, ticking off the same overcrowded sights.

I wanted to create something personal — a business where every traveler feels special. Not just another booking, but a real human with quirks, dreams and their own travel vibe. Read More>>

Erica Jones

Our business name was inspired by our daughter’s initials EKJ, which hold special significance for us. We wanted to create a legacy and generational wealth, starting with her as our focal point. By choosing a name that honors her, we aim to build a strong foundation for the future. Our goal is to instill values of hard work, innovation, and financial literacy, ensuring she understands the essence of entrepreneurship. Read More>>

Geeta Lnu

Yes, naming a business is definitely not easy! I wanted something simple, clear, and meaningful — something that immediately tells people what I do, while still feeling personal and professional.
That’s how I came up with “Wax & Facial Center.” I didn’t want a name that sounded too fancy or hard to understand. I wanted a name that reflects exactly what I specialize in — waxing and facials — and also sounds like a place where clients can feel comfortable and trust the services. Read More>>