Our stories are often hard to understand until folks understand our true motivations, our true drivers and the stories behind why our mission or purpose truly matters to us. We’ve asked some inspiring folks from the community to talk to us about why they do what they do and have shared some of our favorite responses below.

Deba Douglas

As former Assistant Principal in the DFW area, I had the opportunity of meeting so many different families over the years, and I was able to get a glimpse of the disparities regarding housing in so many of my students. I had students that lived in very affluent areas as well as students that lived in low-income areas with limited resources. I remember having a student that told me he lived in a one bed apartment with his mom, two siblings, aunt, and three cousins. Read more>>

Gwynn Browne

My mission is to see that my husband, Joe Browne, accomplishes his God-given dream and to allow others who come to us to fulfill their desire to help our ministry reach the marginalized, underserved people in our immediate community. As others work with us, they realize that they, too, can meet the needs of others in their communities. Read more>>

Kelly Sekulovski

Our mission is to empower and inspire women in the fitness community through informative, inclusive, and uplifting content. When we created Femme Fit Society, myself and co-founder Lindsey Marcelli were talking about how no one in fitness media space was talking about the REAL things we as women want to know about: like peeing during jump roping, what it’s like to be a new mom trying to get back into the gym, what it’s like to be a woman who wants to be strong versus be skinny, and so much more. This lead us to creating our own media outlet which includes a newsletter, website, social media accounts and a podcast (launching soon) to share that information. Read more>>

Justine Willeford

I started Pelican House because I wanted to bring positive change to the industry. Most swimwear is made with cheap labor over seas using virgin nylon and toxic fabric dyes and chemicals. I wanted to make the most sustainable bikini possible, using only domestically sourced recycled materials, and ethical local labor. At the same time I created designs that actually flatter many body shapes and sizes, were extremely comfortable to wear, and would bring confidence to women who wore them. Read more>>

Jonathan Aguirre

My mission with each wedding film I create is to break the norm. I help my couples understand that their wedding film is a representation of their love, their family, and their journey. I try to shine light on the idea that your wedding film should be something your proud to share with everyone, it should help you relive your wedding day and all the emotions that happen, and it’s also a memory capsule to see all your loved ones under one roof because… who knows when they will ALL be together like that again. I create timeless films and I try to inspire people/couples through each film. Read more>>

Kellye Stellman

My mission is to help people become the best they can be and create a life that is more than they imagined. Through my gym and my training I’m not only able to help my clients physically, but I am also able to coach and guide them on creating a life that they love and not settling for, a life that is less than what they feel they deserve and what they want for themselves! My mission is to start in my gym with helping them overcome physical issues, reverse health issues, and be the healthiest that they possibly can be through exercise and diet. Read more>>

Nicole Grimes

New York City remains an inclusive haven for immigrants and first-generation people of all cultures; including roughly 1.3 million+ proud Caribbean Americans. While roughly 66% of immigrants work in essential businesses, the fallout from the pandemic of 2020 has further exacerbated household economic instability in NYC with concerning unemployment rates, permanent business closures and worrying food and housing cost increases. Read more>>

Ash Daredia

Mission: Our mission at Pink Chiffon is to inspire and empower individuals to express their unique style and personality through innovative and sustainable fashion. We are committed to curating a diverse range of high-quality and trendy clothing, accessories, and lifestyle products, providing exceptional customer service, and fostering a community that celebrates self-expression and conscious fashion choices. Read more>>

Cooper Dai

I co-founded Coosi Studio, Inc. back in 2017 in Pasadena, California. My other co-founders were my wife and our classmate at the ArtCenter College of Design in Pasadena. We graduated and soon after started the company. That was the right direction because we all had interior design and construction backgrounds. We also envisioned establishing a platform offering professional visual design services. Read more>>

Mahsa Afsharpour

verybody wants to step through their front door and instantly feel relaxed and safe, as if stepping into an entirely different realm separated from the hustle and bustle of the outside world.  Your home is the embodiment of your inspirations, joys, and dreams. A home has the potential to be an extension of who you are, encapsulating what truly matters to you in your personal sanctuary. Read more>>

Monica Theophilus

My mission is to help people create and solidify a firm foundation for living a fearless and purposeful life that they are destined to live. They will be equipped and empowered to live a life of intention as they learn to renew their mindset, conquer limiting beliefs, discover their hidden talents and gifts, execute their purpose with precision, and learn entrepreneurial fundamentals while thriving in their purpose. Read more>>

Davy Khy

Growing up in the United States as a first-generation American girl, torn between a mixture of cultures—American and Cambodian-Chinese—I did not always understand the importance of a homemade Asian meal. As a child, I just wanted to blend in with everyone else. Read more>>

Christina Francois

As a child, I vividly recall my mother sharing stories about how she transformed her dreams into reality, particularly her ambition to create a better life in the USA, having come from Haiti. Her determination left a mark on me, and I stand here today as living proof of her belief in the power of words to shape our destiny. Read more>>

Juanita Banks-Whittington

Nehi Cares is a Minority, Woman, and veteran-owned business named in honor of a remarkable woman – my grandmother, Juanita, also known as Nehi. She was a caring and loving individual who was always willing to help anyone in need. Her influence shaped me into the caring and compassionate person I am today. Read more>>

Shannon Ashford

The idea to make a better jumpsuit- one you could actually pee in without stripping naked- came to me in a bar bathroom when I was in college. I was out with a group of friends and a number of us were wearing rompers and jumpsuits and griping about how annoying they are when it comes time to relieve yourself. I started noticing this conversation over and over again amongst women and decided I could make something that works. Read more>>

DANIELLE CUCCIO

Meet Danielle Cuccio, CEO/Founder Read more>>

PreShus Lee

Our mission at SutchiLee Productions is to provide a “New Standard of Excellence”. No matter the industry, the clientele, or the budget, we provide the best quality of work and the same effort to achieve the best results possible for any project we are blessed to be a part of. Read more>>

Rebecca Psigoda

In 2012, I became a Certified Infinite Possibilities Trainer in order to share an empowerment program created by New York Times best selling author, Mike Dooley. I chose to do this after ‘The Voice’ spoke to me and shared that I should take this training because one day I would “work with the younger me.” Read more>>

Tiffany Whitehurst

In times where we are today, we are losing value, respect, morals, and self awareness. There is an influx on the narrative, “let people live the way they want to live”, and where that is part logical, it is more than half dangerous. When it comes to seeing the result of this overly pushed narrative, I see how it leads the youth and affect them so early. The average age of a grandmother these days is now as low as 33 years old. GRANDMOTHER, 33??!!! Huh?! Read more>>

Natalia Morales

As the founder of Lollipaws Grooming, my mission is driven by a personal and heartfelt desire to create a better environment for both my human clients and their furry companions during the grooming process. This mission holds deep meaning for me as it stems from the unpleasant and distressing experiences I had with my own six shih tzus prior to starting this venture. Read more>>

Karmel Murria

11Eleven Spiritual is a brand that I created to spread positivity and enlightenment. I have found that so many of us dwell in the negative. I know because I was one of them. There were many times in my life and in my journey where I felt hopeless and stuck in a cycle of repeating the past and negative self talk. Read more>>

Kendahl Yanez

MAMA, You’re Doing Great!™ is a podcast, community & events for mamas who feel like they are the “only one” & need to hear they are doing a great job. We have mamas in all different walks of life that come together to encourage & lift each other up through each other’s motherhood journeys. My mission for MAMA, You’re Doing Great!™ is not to just be a brand. Read more>>

Sara Resuli , Selena Belulaj

Our mission is to deliver luxurious arrangements that encapsulate not only the beauty of flowers but the meaning behind receiving florals for a gift. We wish for our customers to feel like they are valued and heard when they order with us. That’s why we put an emphasis on personalizing our floral gifts as well as communicating the needs of the customer to find them the right gift. Read more>>

Alice Deluca

began my journey as a hairdresser with a pair of scissors and a dream in my heart. Growing up in a small town, Riccione, Italy, I started by cutting the hair of every doll that my beloved family bought for me. I was fascinated from a young age by the power to make a woman feel more beautiful and confident. Read more>>

Amber Burr

The Unexpected Joy of Daddy’s Homemade All-Natural Syrup: A Tale of Family, Food, and Fun Read more>>

Sharleen Shayan

So, I realized I was spiritual and into crystals at a super young age, and always loved wearing jewelry. Every time I wanted a new crystal, it was always so pricey! So, I decided to open up my own store to not only share my love of jewelry and crystals, but to have them at affordable prices so others do not have to spend so much money on something they love! Read more>>

Buffy Stenger

At El Duende we thrive on the merge of old and new, repurposing and repairing and offering something for everyone. We offer slow fashion, made of natural materials for every shape and figure. We plant dye, we hand sew, we mend your favorite old Levi’s once they’ve torn in all the wrong places. We turn old embroidered napkins into your new favorite crop top or flowing dress. Read more>>

Amber Guttilla

My mission is to help women decorate their dream spaces through curated second hand decor and furniture. In a world full of so much unnecessary waste, I strive to re-excite people about the value of what already exists in the world of vintage. Read more>>

Patty Roe

Our mission is to build a community dedicated to the empowerment and mutual support of women, fostering personal and professional development, engaging in philanthropic endeavors, and creating nurturing environments where women can forge enduring friendships and provide one another with unwavering support. Read more>>

Taryn Ferrer

My mission is to lead women to build wealth to positively impact the world and have FUN while doing it. I am passionate about women claiming their power with money I have witnessed and experienced money used as a manipulation tool against women. When we have money we invest in companies and causes that serve to improve the quality of life for the collective. Read more>>

Samantha Dockery

As a child, I witnessed domestic violence in the home. My Mom had a dear friend assist her with moving to North Carolina and it wasn’t until I went to college that I saw examples of long-term, long-lasting love. This is where I fell in love with love. Read more>>

Eliana Valdes

My mission is to create my art and at the same time help reduce the environmental impact that we as humans have on our planet taking something that has been used and re-use it as many times as possible with the purpose of waste reduction. Read more>>

Malaysia Harrell

At the core of Blissful Life Consulting lies a mission deeply rooted in holistic healing and empowerment. It’s not just about wellness; it’s about transforming lives. The company envisions a world where individuals, particularly women, can transcend their traumas, tap into their innermost strength, and lead fulfilling, aligned lives. And the soul of this mission? Read more>>

Crown Shepherd

t started out as a mantra. Read more>>

Barbara Multer-Wellin

I am proud to be part of a group of media professionals joining together to launch a new production company, Fresh Air Clean Water. FACW aims to illuminate, inspire and prove to the world that our environmental crises can be solved. The documentaries and series we produce for multiple platforms will use cutting-edge video and AI technology to create striking graphics and cinematography Read more>>

Luna Charlotte

I never intended to become an artist – it’s a career that found me. And I chose to trust the path I’d been shown and follow my heART. Because of this, I set off on the artist’s journey with a very unique mission in the art world. Read more>>

Mary Catherine Thampi

One of my fondest memories of my childhood home is watching butterflies flutter around the lantana flowers lovingly planted by my mom, Mary. I loved observing butterflies and quickly realized their similarities to women. Just as butterflies are intricately patterned and beautiful, my mom always encouraged me to become the unique woman God created me to be-even allowing my individuality to shine in the clothing I selected. Read more>>

Dreya Weber

I come from a large family. My father was a engineer and professional baseball player. My mother is an opera singer and actress. All of my siblings are very creative and diverse and even though we didn’t have much in the way of financial resources we were encouraged that determination would give us access to whatever our passion was. Our home was full of music, play and art. Read more>>

Edi Roque

Art & Boudoir’s mission is to empower and capture the beauty within women. We are committed to create a safe and supportive space for women to celebrate their bodies and sensuality. Read more>>

Donna Bond

“MY MISSION IS TO EMPOWER YOUR HIGHEST SELF ON YOUR EPIC HUMAN JOURNEY” Read more>>