Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Alison Gardner

In order to create successful custom brands for our clients, it’s important for us to build relationships with them throughout our processes. And to do this, it takes an honest interest and appreciation in their ventures and dreams to make this happen. Our clients are the lifeline of our business, and we are lucky to work with so many inspiring entrepreneurs and small businesses that truly care about what they are doing – so we reciprocate and appreciate. Showing our appreciation starts with listening. We host creative meetings for all of our projects, a time solely focused on our clients where we dive deep to understand their project needs and what success looks like to them. Read more>>

Lesley Myrick

I’m a big believer in the concept of “underpromise and overdeliver”, and I try to surprise and delight my clients throughout the design process. Of course when a project wraps up, I send a thank-you gift. But one thing I do differently is that I send a small surprise gift at the start of a project (for example, when a new client schedules a design consultation). They’ve taken the risk of investing in me and my services before we’ve even met in person, so I send a welcome gift to affirm their decision and demonstrate that I appreciate their business. I make sure that these gifts ship quickly and arrive just a day or two after our initial phone call, and every client has been blown away by this gesture. It’s a small thing, but a meaningful one. Read more>>

Kaitee Villarreal

A client recently told me she was moving away and we only had 1 more appointment together before she left. Mind you, she has been with me for me 6 years and has continued to support me in everything I do and every service I offer. So naturally I’m sad she’s leaving. So before her appointment I was able to grab some flowers and chocolates to give to her as a “goodbye” Read more>>

Kara Shaw

My personal strategy to customer service is to always give my customers what I would want if I were the customer. To make sure we have thought about things from the customers perspective. We train our staff to think that way and not just act like a “customer service” associate anywhere else. We don’t want to come across like robots or like we have a script and we can’t veer out of that, even if it doesn’t make sense or help the customer. Instead we aim to come across like the real people we are. Customers appreciate that, especially in these times. It’s rare. Read more>>

Michelle Daniels

Creating a service model that will attract and retain customers is not a easy task. It takes consistency , patience and good communication skills. Learning your customer likes, dislikes, remembering names or even their favorite meal. Taking the extra steps, going out of your way builds trust and repeat business . My grandparents taught me the Golden Rule . Treat others the way you want to be treated. As I look back on interactions with my customers/clients one time stands out. Read more>>

Paula Diamond

I wouldn’t say it was for a singular customer. I try and focus on being supportive to my community. In doing this we do a lot of charitable work. A few years back my shop hosted a private, appointment only Friday the 13th event. We took all the money from the deposits paid to book the appointments and were able to pay off the entire student lunch debt for a local area elementary school. We received an acknowledgment from the city and a card signed by many of the/students and staff of that school. Read more>>

Jade Ladson

When a client entrusts you with their wedding day, they are essentially making you a part of their family. To show that I appreciate being given this opportunity, I make a strong effort to stay in touch tracking Anniversaries, birth of children, future birthday’s and any other family celebrations. There are so many ways to show a client that you appreciate them. Some actions we’ve taken in the past would be: Sending a special keepsake with a great photo from the wedding/event Sending a personal birthday/anniversary card via mail Reposting different elements from their Big Day on social media. Read more>>

Jennifer Wax

I love my clients, and I love showing them how much they mean to me. After each client joins the J L Glamour family, I send out a gift box of either sweets or relaxing spa items. I learned that when I pamper my brides and show them that I value them, it helps get them more comfortable with me. It’s away fun to show them I care, and that I can relate to the stress of planning a wedding. When a couple is more relaxed and more open, you see it in their engagement and wedding images, and that is a win-win for both the couple and I. Read more>>

Rebecca Deurlein

I am in the fortunate position of making a living as a travel writer. I do a lot of writing outside of that area, but a bulk of my time is spent traveling. Each time I take a media trip, I’m grateful for the effort and expense businesses put out to introduce me to what they do and share their passion with me. A travel writer’s day is jam-packed with itinerary items, and each stop includes conversation with business owners, restaurateurs, brewers, wine-makers, ranchers, and on and on. Some writers take these trips and pay attention when they feel like it. If they’re not interested, they check out. Read more>>

Stephanie Betts

Every client that I work with gets my experience and service. Everyone I work with is coming from a different place, and is generally at a different place inside of their career/ practice/ business. Regardless of their experience, ideas, intent, and knowledge, I get to meet them where they are at. By putting myself in the space where my client is, I am able to connect to them and get from them what it is they are looking for with my services. I see this as top shelf customer service for not only my aesthetician clients, but also for the skincare clients that I still treat, Can you imagine that every time you went anywhere for anything, it was all about you? That would make spending my money worth every service I chose to spend my money on, every single time. Read more>>

John Eppstein

One of my good customers brought their motorhome in (which had been sitting in their driveway for a very long time without being driven) because the radiator was leaking and they were going on a trip soon. We ordered up the new parts and installed them so their cooling system was now working the way it should and they would be safe on the road. He picked up the vehicle and on the way home the transmission started acting funny and a bunch of it’s fluid leaked out all over the ground. He towed it back in so that we could check out what was going on and we discovered that the transmission had failed and it needed to be replaced. Read more>>

Christy Clark

As a business owner, I feel it’s important to show your clients how much you appreciate them. At Christy Clark Photography we do our best at showing our clients how grateful we are for them, not only do we go above and beyond before, during and after their photo sessions making sure they are 100% happy with our service and their photos but if you are one of our wedding couples, we ship you a cute welcome box filled with goodies such as a t-shirt, a mug with our logo, a coupon for a FREE print and so much more! It’s our way of saying “thank you!” We also go above and beyond before and on the couples wedding day to make sure our couples are relaxed, and enjoying their day. Read more>>

Sophia Briegleb

I’ve always wanted Kinesis Pilates to be a wonderful place to work for other teachers and attend for clients. So I prioritize making our teachers and clients feel special. For clients, we keep a document with notes on their history, goals, and lessons. This helps us customize our instruction to each person’s specific body and needs. Since our class sizes are small, teachers can really help each client feel important even in group classes. We also celebrate clients with parties, gifts around the holidays, and prizes. For example, this past holiday season, we gave the clients who attend the most regularly a gift that was under our own holiday tree. Read more>

Sarah Lindsay

I love our clients and, for me, they are more than just that – they become my friends and some are like family. Since we go to our clients’ homes for their design consultations, we get to know them in their space and are able to have real conversations – we find out if they have a large family, or maybe they have a dog, maybe they prefer whiskey over wine, or they love collecting antiques, or their daughter wants to become a heart surgeon when she grows up. So, when I deliver their portraits, I’ll bring a jar of boutique dog biscuits or a bottle of small batch whiskey to show them they were heard and are appreciated. Read more>>

Frankie Carman

Every year I host two parties to show appreciation for all of my clients! The first of which is our Anniversary Party for Frankie’s Fitness, which we just celebrated our 5th year in business! Providing everyone with real results and making them feel included into our family unit have been a couple keys to success for this long . . And we’re only getting started. The second is our Customer Appreciation Party. I love this one as my wife and I supply all of the food and drinks for everyone, being our down to earth way of saying thank you! Thank you for putting food on our family’s table every single week. Read more>>

Michael Parks

I had a client contact me and wanted me to come to their rural hometown and photograph her 80 year old mother’s surprise birthday party. Once I got the details and found out the mother was very stuck in her ways and did not want anything fancy, I persuaded the daughter to drive her mother to Atlanta which was 2 hours from their town to take some studio glamor shots. He mother initially refused and then the daughter convinced her a huge big city magazine wanted to do an interview and photoshoot of her. She told her mother, the article is going to be all about her love for line dancing in her Golden Years. Read more>>