We caught up with the brilliant and insightful Lesley Myrick a few weeks ago and have shared our conversation below.
Hi Lesley, thanks for joining us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?
I’m a big believer in the concept of “underpromise and overdeliver”, and I try to surprise and delight my clients throughout the design process. Of course when a project wraps up, I send a thank-you gift. But one thing I do differently is that I send a small surprise gift at the start of a project (for example, when a new client schedules a design consultation). They’ve taken the risk of investing in me and my services before we’ve even met in person, so I send a welcome gift to affirm their decision and demonstrate that I appreciate their business. I make sure that these gifts ship quickly and arrive just a day or two after our initial phone call, and every client has been blown away by this gesture. It’s a small thing, but a meaningful one.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’m Lesley Myrick. I’m an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and I work with clients all over the US and Canada too).
I’m originally from Canada and have lived and worked in Toronto, ON; Los Angeles, CA; Waco, TX; and now Macon, GA. I earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Interior Design in 2015.
I work with high-achieving moms who are ambitious, adaptable, and committed to personal and professional growth. I help these kickass women bust out of boring homes – without stress and overwhelm.
What’s been the best source of new clients for you?
Surprisingly, one of my best referral sources in the past year or so has been YouTube! Every week I create a 5-10 min “Bust Out Of Boring” video with a quick design tip or interior design idea, and share it across multiple social channels. I started creating these videos for Facebook and Instagram, and posted the recordings to YouTube as an afterthought. But I’ve received several great leads and clients from YouTube, which I never expected.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Our core values at Lesley Myrick Interior Design are adventure, organization, and connection, and we use those to guide our actions and decisions throughout a design project. We’re known for our fun, adventurous design style, and we’ve also gained a reputation for great communication and organization, which clients love and rave about. And for me, the idea of connection is huge – if I don’t have a connection and great rapport with someone from the start, I say no to the project because if we don’t click, we won’t have a great outcome or experience together.
- Website: https://lesleymyrick.com/
- Instagram: https://www.instagram.com/lesleymyrick/
- Facebook: https://www.facebook.com/lesleymyrickinteriordesign
- Youtube: https://www.youtube.com/c/LesleyMyrick
- Other: https://podcasts.apple.com/us/podcast/bust-out-of-boring/id1490317919
Jeff Jones Jessica Whitley Lesley Myrick