We’re excited to introduce you to the always interesting and insightful Stephanie Betts. We hope you’ll enjoy our conversation with Stephanie below.
Stephanie, thanks for joining us, excited to have you contributing your stories and insights. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?
Every client that I work with gets my experience and service. Everyone I work with is coming from a different place, and is generally at a different place inside of their career/ practice/ business. Regardless of their experience, ideas, intent, and knowledge, I get to meet them where they are at. By putting myself in the space where my client is, I am able to connect to them and get from them what it is they are looking for with my services. I see this as top shelf customer service for not only my aesthetician clients, but also for the skincare clients that I still treat, Can you imagine that every time you went anywhere for anything, it was all about you? That would make spending my money worth every service I chose to spend my money on, every single time.
Stephanie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I have had one career and professional since leaving high school. I went immediately into aesthetics school, followed by laser training and then right into a 10 year job at a local very successful medical spa. After leaving that med spa out of sheer interest for mor growth, I obtained my instructor certification through the state and started my own business. My business which will be 10 years old this year (2022) began as a place for me to offer skin care treatments on my own and also continuing education to my peers. I have a love for sharing knowledge, education, and being able to assist others in a positive impactful way. Most recently I have added coaching and consulting to other aesthetic professionals as I have learned so much being a small business owner for 10 years now! We all have a unique journey and I love getting to be part of others and in turn getting to be contributed to myself.
My skincare practice has a niche of mostly woman concerned with anti aging. I treat clients between 10 and 15 days per month, and on the opposite scheduled days, I am working with other aesthetic professionals coaching and consulting them for their own practices. I truly love what I do and the industry I belong to has a special place in my heart.
Have you ever had to pivot?
I went through a divorce in 2018. I went from 2 incomes to being a sole household income provider and the only income that I had was that from my small business. When I was married and had 2 incomes, the way I ran and managed my business was vastly different than it is being the only income to a household.
I had to quickly change my focus, get a bit more serious and commit at a new level to my business than I ever had before.
The first year after going through the divorce, was literally like figuring out a business from the beginning again. Once I got a better handle on things and an idea of managing, budgeting and being with my business different, I have been able to maintain and grow in ways that I would have never imagined.
It was what could have been a horrible story turned into something greater than I knew was possible.
Any insights you can share with us about how you built up your social media presence?
I always hear, and see that people connect to people. As in social media, the posts and information that usually has a person attached to it gets more activity than the ones that dont have a person to it. I have had to get comfortable getting my face in front of my community via social media.
In the past I have had a mostly not enjoyable relationship with social media, and I also realize that it does work for gaining an audience and helping to grow a business.
There have been a lot of times where I have tried to do things the way I see others do them on social media. That never works. It just doesn’t! The more courage I get and the more I can just set my “what ifs” aside and show up as myself in front of my camera and ultimately community, the more my social activity authentically grows.
My advice is ALWAYS … Be YourSelf!
- Website: WWW.BettsSkin.com
- Instagram: @BettsSkin @SerendipitySkinAz