One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Danessa Elreya

I came up with the name Magical Intentions, immediately. As I was wrapping the crystals, I would always meditate on the meaning of the crystal. I believe intention is extremely important. When someone’s thinks of Magic, it’s a world of impossibility, wonder, mystery, and all things spiritual and metaphysical. I thought it was the most absolute perfect name. Read more>>

Sara Fagen

“Eco” is short for ecology, which is the study of how organisms interact with each other and the environment. Eclectic describes deriving tastes and ideas from a broad range of sources. Eco Eclectic combines these two ideas into one, and endorses a view of sustainability that is diverse in practice and unique to one’s lifestyle, interests, and goals. It is not a one-size-fits all approach. Eco Eclectic aims to educate and provide resources to those looking to improve themselves and the world around them. Read more>>

Garlyn DaSilva

I created my brand name “Theirishtwinmomlifedoula” after having my two sons who’s birthdays were less than a year apart and becoming a doula through DONA International. I quickly purchased my L.L.C. “ The Irishtwinmomlife L.L.C” Read more>>

Melissa Rodriguez

There is a band I started following about 18 years ago that changed my life. I was a teen going through a really rough patch and this band took me on as part of their street/merch team. Not only did I love the music, but I felt like I belonged to something bigger and more meaningful. They have a song named “Something Beautiful.” I knew that when I started my photography brand that the name fit the feeling of my brand. It meant that I was finding something beautiful not only through my lens, but in the moment of every day life and I get to bring those moments to life for people to keep forever. Read more>>

Camille & Julian Haynes

The timing of this interview is great because it gives us an opportunity to share some exciting news. While we originally loved the name Scoop Craft Creamery, the generality of it was starting to cause some consumer confusion between us and other local ice cream shops so we’ve been exploring new name options. After 41 days of coming up with names and getting feedback on top name contenders from family, friends and employees, we finally landed on…drum roll please…Cosmic Ice Cream Co. Read more>>

Antoinette Simpson

My company name was created by my customers. When they saw my work, their first comments were”this is fantastic or this looks fantastic” after hearing it so much and from multiple clients, I decided to name the company Fantastic Fruits and the name has lived up to its potential every since. Read more>>

La Ronda Hayes

Coming up with a name for my business was not as easy as I thought it would be. But I knew it needed to mean something and stand out! After going back and forth for days I thought about a place where I had some of my best memories and a person who has always inspired me— my grandma! I remembered that her address began with 3136… which I had to admit had a nice ring to it. My grandmother was a smart, driven hard-working woman who was not afraid to speak up and express herself. She also loved fashion. So in memory of her… 3136 Apparel was born! Read more>>

Jascha Coles

My business, Lifestyle227, is something that will be very special to me. The name comes from the things I believe in. The “227” breaks down with “222” being a significant number that has shown up a lot when I was doing business a few years ago. It was during a time where I was able to do things I didn’t think that I would ever do when it came to business. The number “27” holds a special place in my heart because it was a number that represented the enormous amount of love I would give and except from people and whenever it would show up in my life, it always brought a happy vibration over me. Essentially, the idea behind Lifestyle227, is creating a “lifestyle” where business and love can co-exist while still being successful in what I do. Read more>>

Bergé Garcia

I came up with the name Paloma because of Paloma Picasso I think she is a beautiful creative women. In Paloma Salon we paint hair so it seemed appropriate for that and then it carried over to Paloma Decor. Read more>>

Diana Ozimek

I’m not sure I did, it might have been my mom but I don’t remember. I know the name came about because the main goal of my business is to work with families from puppyhood through adolescence. Good Dog in the Making is just that, creating a good dog who is socially appropriate that can take part in all the fun things families do. “In the making” really describes the process of building a foundation as a puppy and helping along the way as they grow into a dog. Read more>>

Katie Rapp

Our company name, Baurhaus Studio, plays on my mom’s maiden, Baur, and Bauhaus, an early 1900’s German art school later turned into an international design movement defined by its modern, less is more approach. My mom is a talented interior designer who has worked in the industry for over 35 years. And the Bauhaus movement has undoubtedly influenced my minimal style and aesthetic. What better way to pay homage than to name the company after two of my biggest influences?  Read more>>

Yami Soto

We named our business Vision & Vibe Events. When we decided it was time to rebrand, my husband Luis and I thought it would be essential to capture our essence in our name. A name that represented who we are and the energy we transmit as part of our core values. We are dreamers and visionaries that believe in the energy we give and receive. So when we started thinking of our new name, I felt like it came easy. It chose us. Read more>>

Bianca Rebello

Integrity is defined by the quality of being honest and having strong moral principles; moral uprightness. We wanted this to be the top focus of our studio. Everything we do as co-owners, having our faculty, working with families and kids, is all done with Integrity. Read more>>

Farrah Mansour

Choosing a company name was the hardest and most exciting part of the journey because we were eager to launch our business. Our goal was to try to find a name that embraces our background and the high quality of our products. We come from little villages in south Lebanon, where all goods are naturally vegan, wild grown, and hand made with love by artisans that inherited the land and still use centuries old techniques. That’s how Little Village Goods was born. And then, of course, we chose our colors that were inspired by those views of the mountains and fruit trees; shades of green from olive, fig, pomegranate trees, beige hues from stone walls and floors, and a deep red of pomegranate seeds. Read more>>

Sandy Geroux, M.S.

One thing you need to know about me is that I love the concept of WOW! I say it (a lot!), I think of ways to create it, and brainstorm ways others can deliver it, as well. I am also very enthusiastic; in fact, it’s one of the things that people comment on after every program I deliver, and I am focused on creating WOW experiences for everyone I meet. My company name started out as Geroux Performance Group (boring!), and when one of my clients noted that I talked a lot about taking risks (reasonable and appropriate ones, but risks nonetheless), I tried to create an “umbrella” for my company name and base it around taking risk. But trying to “force” my programs all under that umbrella wasn’t working well. Read more>>

Marcela Cavazos

Since I was a kid I was fascinated about natural stones and their colors, hues, textures and natural properties. I also loved art work, how artists could make a master piece with some colors put into a canvas or sculpture. When I started my business I was thinking in a name that could reach all of that. Piedra&Art  Read more>>

David Woods

The name of my company “Tony Visions” was developed around 2017. My original personal nickname was Tony growing up. When I got thrown into my first runway show we needed a brand name. I was always very focused on the vision I had for whichever piece I was making. I had the tendency to go through a tunnel vision process when working. So we combined Tony Visions for the name. I kind of always saw it as not me, but more of a artistic John Doe. Anybody and everybody can be “Tony Visions”. It became more of a mind state than a personal name. Read more>>

Leshelle Cummings

I always tell people the Lord really just put Sophisticated and Tomboy in my head and told me to do my thang with them. I would always walk around saying every girl that dressed like me was a Sophisticated Tomboy. Like everybody and they didn’t even know it! lol I just always thought it was just so random for me to even put those two words together. It took my mom and sister to tell me I really need to do something with Sophisticated Tomboy cause that is really the perfect way to describe my style. After about a year, I finally overcame my fears and birthed Sophisticated Tomboy! Read more>>

Tatiana Armenteros

Tatiana and Josh Armenteros are located in Ruskin, Florida. They have two daughters, Chloe and Zoe, who’s witty attitudes and passionate smiles has driven this entire operation, Hence, the name – CZ’s Adventure Jumps. We strive to provide your young children as much Joy and Adventure as our family. Read more>>

Yolonda Habimana

We live in Frisco, Texas and thought that by naming our company ‘Frisco Doodles’ it would be an easy way to let customers know what city we were located in. Read more>>

Diana Almaguer

Hi! My name is Diana but many people know me by “D”. When my small business story began I said it’s chamoy, let’s go ahead and throw in the D before Chamoy! Something simple. Read more>>

Luis Jimenez

The name of my agency came to me combining the word studio that covers a lot in my area, as it is my purpose to do so, and looking for a short and easy name to record, I put it to the vote with my family and friends and the one that I won was the winner. wanted :) Read more>>

Jasmin Steede

The inspiration behind my company “Journey On Us, LLC” was named after our toddler daughter Journee and our experiences of relocating to Florida from Maryland.. We chose the sunshine state as we loved what this city has to offer as well as the warm climate year round. Tampa is perfect for families as there are always ongoing festivals and affordable kid-friendly & adults events. Read more>>

Minh Le

The day of one’s birth … creation day … new life! My passion is fashion design, my love is a mother’s love for her children. So when my clothing business was born, I decided its name would express both. 831 Minhle is not just my fashion label – the numbers 831 are a combination of love and passion worn by women all over, is actually expressing the creative force with 8-letters, 3 words, 1-meaning: I LOVE YOU Read more>>

Malik Chambers

The name of my company is inspired by Betty Jean Burton, my grandmother. I had the privilege of living at my grandparents house when I first moved to Houston permanently in 2008. At the time, my mother was in and out of various hospitals, struggling with a rare respiratory disease. Though the circumstances surrounding my residence at grandmother’s house were difficult to master, I quickly learned how much wisdom and directional guidance that Betty had to offer in those years of living with her. Read more>>

Natalie Moussa

I came up with the name of my art business, ‘Ad Astra Art KC’, by using my home state as inspiration. The Kansas motto is “Ad Astra Per Aspera.” This translates to, “To the stars through difficulties.” This motto has been a key element when naming my art business. This translation holds significance to the journey taken in crafting my creations. With each painting, I have faced obstacles throughout the painting process. Whether it is mixing colors, ruining my paint brushes or my vision turning into a complete flop, the Kansas motto has helped me persevere. This not only holds true for obstacles faced during the creative process but also with obstacles one might face through their everyday lives. Thus, naming my business ‘Ad Astra Art KC’, seemed to make the most meaningful decision for me. Read more>>

Danangelowe Spencer

Growing up in Jamaica and also moving to the U.S at a young age the marker for 2 major stages in my life. In Jamaica I pursued Art for as long as I’ve known myself. Then I went to high school and that was the beginning of me defining myself as an artist, it was also at this stage that I formally started to focus all my education on the arts, drawings, paintings, leather carving and even architectural drawings. This stage of my life I would say is the root of who I am then I moved to the U.S and I expanded my education and art palette into more digital works. Read more>>

Elliott Curelop

Harshit, my husband is from Mumbai, India. His mom, Madhu is an amazing cook and she makes delicious both savory and desserts and she knows how to use spices in the right way. It’s kind of some magic she has in her hands when it comes to cooking. Read more>>

April De la Fuente

Mad House & Co. all stemmed from my candle company Mad Wax Candle Co. I started my candle company in 2019 in the kitchen of our family home. As my business grew, so did my family. We eventually had to convert our garage into a candle studio, that became too small very soon after. With the encouragement of my husband and my amazing customers we opened a small modern gift shop in our small town of Canton, Texas. To be honest, my home is the Mad House. My husband and I have a total of five children, 3 of our own and two we have the pleasure of raising. We are all a little mad at times, but we embrace it. Read more>>

Joseph Evans

HigherLXNG just came to me one day. It was after I listened to To Pimp A Butterfly by Kendrick Lamar. I have always aspired to be impactful like Dr. King, like Malcolm X. In my own way. I had been off of social media for a little over a year, so I said if i got back on it would have to be with intent. At first it was just higher learning, but eventually higher loving, higher laughing and higher living came to mind. All things that we are missing in society. Higher frequencies of love, living life to the fullest, full on gratitude, joy and knowledge. I wanted to be a vessel for all of these things in some way so HigherLXNG was born. I try my best to provide all of these things by way of beautiful imagery, words and podcasting. Read more>>

Pake Stephens

I am very fortunate to have interesting parents who blessed me with a unique name. Being a child of the 80’s, icons like Madonna & Cher had a powerful impact upon me. Since I have always felt like I had a large personality, I wanted to lean into that and so I used my first name as my business name. My entire life people have asked me if Pake is short for anything and my response is always, “Nope, it’s just Pake”. This may have led to some slight confusion since my website and Instagram are both @justPake, many folks think that “Just Pake” is my business name but it’s simply just “Pake”. Read more>>

Nadia Ali

I launched my company Idea Labs in 2020 with a passion to create healthier and kinder communities and workplaces. The word Idea in Idea Labs is an acronym for Inclusivity, Diversity and Equity in Action and the company strives to advance these core values in the workplace through training, leadership coaching and organizational strategy. Read more>>

Kaylin Balderrama

When I first became passionate about sustainable fashion, I did a lot of research into the fast fashion business model as it is one of the most impactful parts of the fashion industry on the environment. As I researched why this business model is so successful I found that it plays off of peoples insecurities and desires to dress like everyone else. When a fashion trend becomes popular, fast fashion companies pick up on it quickly and sell mass amounts of clothing to consumers while they are “in” or “trendy”. After I made the decision to create a sustainable fashion brand, I had to think about what I wanted the brand to stand for, and also what I wanted it to stand against. Read more>>

Kemah Duopu

Harmon Polish is dedicated in the memory of Patricia Harmon. She was the epitome of success, fiery, and sophistication. She came to America from Liberia with nothing; but made a life for herself and her family. As a nurse to her patients, she was selfless and caring. A sister, she was supportive. As a friend to many, she was the voice of reason. As a mother, she was warm and compassionate and as Kemah’s aunt, she was her inspiration. Though she passed away from breast cancer in 2002, she is continues to be the root of inspiration for our founder. Read more>>

Equiano Jackson

If anyone has ever seen me on a gig, 99% of the time I am wearing the biggest hat in the room. However, my business name goes further than just an expression of my style, it also has meaning for the future. I want my business to encompass all aspects of content creation. I started off with photography and have started to dabble with videography. Then eventually a blog will be posted on my website that I hope to maintain. Big Hat Media has room to expand to all forms of media because I admire it all. Read more>>

Katie Dennis

I chose the name of my business (When Skies Are Grey BakeShop) in homage to my maternal grandparents. Their song was, “You Are My Sunshine”; and like Gene Autry, my grandpa would get out his guitar and serenade my grandma with that tune. I am bringing you sunshine, when your skies are grey, in the form of baked goods, which brighten anyones day. Read more>>

Aura E. Martinez

The name of my company, Live to the Max™/Viva al máximo™, came about because it is my mission to help thousands upon thousands of women (& men too since I have had male clients) live their most purposeful life, one that is fully in alignment with their true essence, where they experience daily fulfillment & know how to master themselves so they can master their life. It is my sincere belief that the more we know and understand ourselves deeply and the more we learn to master ourselves, the more we can master our life and enjoy greater levels of well-being on every level. Read more>>

Ashley Woodruff

Being that You Know Good And Well is a lifestyle and self care brand I wanted the name to reflect a sense of wellness and something that is culturally relevant. Culturally, if someone says, “you know good and well..” you can be certain of whatever follows. It is a statement of absolute confidence and sureness of what they are referencing. With that being said, You Know Good And Well is certainly the brand for all things self care and lifestyle! Read more>>

Michael Carty

I spent a couple months trying to come up with a name for my company that embodied something I was interested in, in addition to roasting coffee. Something that would tell a story about who I am. Many of those names didn’t pass the “family test” when I shared them with the people closest to me. One Friday night I sent a group text to my immediate family members and told them we had to pick a name by the end of the weekend. I sent a few pictures of my coffee roaster, beans and packaging as a means of kicking off some creativity, and within moments our son replied with “Workbench Roasters”, and our daughter added, “Yeah, dad, you are literally roasting coffee on your workbench”. So there it was, right in front of me the whole time! Read more>>

Iyanna

I came up with the name Pretty Girl simply from life experiences that I went through and what every woman goes thru. Life can be challenging and sometimes you just don’t feel pretty. So I named my company Pretty Girl Cosmetics by Iyanna. Read more>>

Anna Zúñiga

After a few long list of names and help from people I value their opinion on, the word bright stuck with me. It explained what I pictured my business as. To be the detail that elevates the space because it brightens it all up. Read more>>

Leo Popik

When I started my company, I knew whom I desired to serve and how. I wanted to help the leaders of small and midsize businesses succeed by making them feel a part of a community of peers they could count on for meaningful support. My first decision was to have the word “Peers” in the company’s name and brand. That was a unique decision in our industry. The most recognized organizations in our space didn’t feature the word “Peers” in their brand, so we would certainly stand out. Read more>>

Benji Hicks

Brush, Knife and Baren LLC The name represents the three skills of woodblock print making. The brush represents drawing or painting to create a design. The knife represents the carving of the woodblocks. The baren represents printmaking. The baren is a bamboo sheath covered disk used in Japanese woodblock printing, to hand press the prints. I use the Japanese woodblock printing tools and techniques of Mokuhanga. Mokuhanga was the preferred printing method during Edo period Japan. Read more>>

ROSS VERITY

“Ross” is a childhood nickname of mines. It is also my last name, so growing up everyone called me “Ross”. So it kind of just stuck with me as I grew into adulthood. How “Verity” became apart of my name; it plays a major part of how I live my life. “Verity” means a true principle or belief; especially one of fundamental importance. So I try to be very honest & transparent when it comes to doing business/coaching. That’s how I came up with “Ross Verity” as a firm. Read more>>

Niza Colon

One of my favorite things to tell people about my business is the reason behind the name, it came to me almost immediately after deciding to venture on my podcasting journey. I wanted my podcast/company name to speak for itself while also being unique to me and only me. My entire life people always told me that I tend to speak my mind before thinking but in my head i’m just speaking MY opinion and if someone doesn’t like it… well Sorry if I Offend You. I believe we are all entitled to our own thoughts, feelings and overall experiences no matter the topic. We should all accept that everyone has individuality but we do not always need to agree with one another; that’s what makes for the best conversations. Read more>>

Natasha Robey

So one day I was sitting at my mom’s table where she files all of her mail and I told myself that I’m not leaving this table until I have a name for my business, I was determined! So I started writing out everything that came to mind but none of the names felt timeless or something that represents me. Then I literally went into a gaze and said okay God reveal it to me. At that point I seen a piece of my mom’s mail that was sitting the table upside down so I read our last name backwards and it said Yebor! When I wrote it down and said out loud I knew that was it! Then I added the word Luxe to it to represent the upscale standard. Read more>>