We were lucky to catch up with Bergé Garcia recently and have shared our conversation below.
Hi Bergé, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
I came up with the name Paloma because of Paloma Picasso I think she is a beautiful creative women. In Paloma Salon we paint hair so it seemed appropriate for that and then it carried over to Paloma Decor.
Bergé, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I have done a lot of things in my career. Including going to Fashion design school , taking many art classes and working in the fashion industry, then becoming an esthetician, then a hairstylist. Now a salon owner and currently I am working on a lifelong passion of redecorating rooms. My passion is in old houses. At Paloma Salon we offer all kinds of hair color and cutting. The products we use and carry are Oribe, Salt and Stone, Cordial Organics and many others. At Paloma Decor I offer room makeovers, as well as makeovers in any part of your home or business. Inside and out.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I think our reputation has been built on having a personal luxury experience. It’s a small boutique salon and we get to know our clients well. We care about them and offer a luxury, pampering experience with exceptional hair color and cutting services. Word of mouth his really made our salon grow.
Our reputation directly reflects the amazing stylists that operate their businesses within Paloma Salon. Each one of them is a true artisan of hair color and cutting.We are confident in current trends and what compliments each client whether it is in their hair or in their decor of their house.
Can you tell us about a time you’ve had to pivot?
I was working in Little Italy for 15 years and the parking situation was getting worse and worse with all the growth in that neighborhood. I had also worked at a salon for a long time that was sold and closed. I ended up working somewhere for a year that wasn’t the right fit and I was feeling very uninspired. I was having a creative block. That is when I knew it was time to open my own business. Which has been a goal of mine since I was a child.
- Instagram: @palomasalonsandiego
Nick Savoy Cara Skube