Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Kaitlyn Bomar

I love my clients!! Walking with them through life’s transitions is truly an honor. And the more I do it, the more I get to offer the next client, and around the cycle goes. It is really something special to serve others. I wake up every day aiming to make someone’s experience truly special. For me, it’s all making sure I am building personal connection —remembering birthdays, anniversaries, and baby milestones, sending welcome-home and holiday cards, or expressing gratitude with thoughtful gifts for referrals. Every home purchase or sale is celebrated with a personalized closing gift, and my clients also receive exclusive invitations to events I host just for them. It’s all about making them feel valued every step of the way, and then forever after. :) Read more>>

Erica Berkebile

Since my business is built on referrals, one of my greatest joys is showing appreciation to my clients. I truly value the relationships I build, and as a way of saying thank you, I host several client appreciation events throughout the year. Every November, I hold a Gratitude Gathering where clients receive a pie or a bottle of wine for their Thanksgiving celebration. In the summer, I kick things off with a fun ice cream social on the first weekend of June. I also love creating memorable experiences, like renting out a theater for a private movie event—most recently, we watched Twisters on opening weekend! These events are just a small way I can give back and show my gratitude for the trust and support of my amazing clients. Read more>>

Precious Washington

One of the most memorable ways I’ve shown appreciation to a customer was through a personalized surprise gift box. A loyal customer, who had been consistently supporting Pretty Gurl Minks since the early days, reached out with kind words about how much our products boosted her confidence during a difficult time. Her story touched me deeply. Read more>>

Seth Affoumado

One of the easiest and most effective ways to show gratitude towards your customers is to give them something free! We send a small gift to returning customers that is a great marketing tool and also a nice way to remind our loyal customers that we value them. Read more>>

Stephanie Larkin

As a book publisher, I love celebrating book launches and sharing new publications with the world. So, when an author planned the book release party to end all parties—complete with 1,000 books ordered for the event—I was all in. There was just one little problem: a series of delays (including a surprise snowstorm that shut down the printer!) meant the books might not make it on time. Read more>>

Stewart Smith

I would say the thing that has kept me in business for over 25 years as my customer service. I always go above and beyond the call of duty. The best example I can use is I do a lot of modeling portfolio sessions. The reason why I think these sessions are so popular is because of the things I do for my clients. I help guide them from the beginning to even after the photo shoot is done. Read more>>

Ana Maria Cattani

Thank you for having me! As an Integrative Health Coach, my role revolves around creating a safe and non-judgmental space for my clients to share their struggles and concerns. I specialize in working with women navigating perimenopause and menopause—a stage of life that often brings significant physical and emotional challenges. My focus is on truly listening to my clients and meeting them where they are in their unique health journeys. Read more>>

Onetwenty

My answer is more a series of things rather than one action. In my industry I can only have about ten maximum customers at once. Most likely I have a deeper connection with the customer than a cashier with someone at a supermarket. I get time to understand them as a person and what matters to them. After a project is completed; I show my appreciation by showing up to their events if they have any, purchasing their merchandise when available, and sharing their social media content if it seems important to them. Read more>>

Erin Cantwell

Client Experience is central to everything I do in my own business, and everything I teach my clients to do!

I believe in acknowledging customers and showing them you appreciate them in many ways, consistently! Sometimes it’s a simple note, or a shoutout, sometimes a referral, or even a gift to commemorate a milestone or acknowledge a season. Read more>>