We asked some very talented folks to tell us about the most innovative thing they’ve done in their career.
Soo-jin Yang
The most innovative thing I’ve done in my career is creating the patented Lynk-Gel Method and Device, a completely new way to apply lash extensions that’s changing the industry. Traditional lash adhesives have always had limitations—vapors, irritation, slow drying times, and unpredictable retention. I knew there had to be a better way. Read more>>
Melissa Stinson
The most innovating thing I’ve done in my career, I think is constantly innovating myself and the things around me, the people around me. Everybody’s Busy is, and has always been, about me and what my purpose and what my perspective is on culture, music, movies, just a little bit of everything. I suppose you could call it selfish, but it started off just me trying to find myself, you know. And coffee was something that I also couldn’t find. So I took coffee and treated it like I treat everything else, which is great. You know, I was on the search for a good cup of coffee. Read more>>
Alexander Clark
One of the most innovative projects I’ve created is The Secret Parties of the Metaverse. As a filmmaker, I’ve always been drawn to storytelling that explores unique, untold narratives. I wanted to capture a world that few people outside of it had experienced—the underground club scene in virtual reality.
The documentary follows club owners who build entire virtual worlds, DJs who perform live sets in these spaces, and the people who attend these events. What made this project truly innovative was not just the subject matter, but the way it was filmed—entirely within VR. This presented unique challenges, from capturing compelling visuals in a digital environment to finding creative ways to convey emotion and presence in a space where avatars replace physical bodies. Read more>>
Tatsiana Slaunova
The most innovative achievement in my career, without a doubt, is my 5S Strategy Framework—a unique strategic approach that has already proven its effectiveness in Asian, European, and Russian markets. Now, I have set an ambitious new goal: to introduce this strategy to the U.S., where businesses need a fresh, flexible, and results-driven approach to marketing more than ever. Read more>>
Winnie Jeng
To me, “innovation” or trying something new, is often about seeing when concepts from one system or industry could be applied to another. I’ve been able to apply this many times across many stages of my career. For example, I’ve applied product development principles to creative production processes to improve ad fatigue metrics, and used commercial visual storytelling principles to make better corporate strategy presentations. Read more>>
Dorado Quick
The most innovative thing I’ve ever done? Umm, probably finding and creating new ways not to quit! As Nipsey Hussle said best, “I’ve been through every emotion,” so as I look back at more than a decade in this industry, I’m still here. There aren’t many people who can say that, let alone ones who look like me. As a storyteller, innovation has been the key to my survival and creating success for clients throughout my career. I haven’t had the biggest production budgets or marketing budgets for that matter, but being innovative has enabled me to partner with like-minded artists and build teams that have created award-winning stories that have broken the internet, taken over prime-time news commentary and cemented brands, athletes, and films deep into the minds and hearts of various cultures and demographics. Read more>>
Amber Sherman
The most innovative thing I’ve done as caucus chair is developing a scholarship for members who need support coming to our quarterly meetings or national conferences. Cost was often a huge factor in having Black representation in the room and on the national stage and I wanted to remove that barrier. Read more>>