We caught up with the brilliant and insightful Tatsiana Slaunova a few weeks ago and have shared our conversation below.

Tatsiana, appreciate you joining us today. Innovation comes in all shapes, sizes and across all industries, so we’d love to hear about something you’ve done that you feel was particularly innovative.

The most innovative achievement in my career, without a doubt, is my 5S Strategy Framework—a unique strategic approach that has already proven its effectiveness in Asian, European, and Russian markets. Now, I have set an ambitious new goal: to introduce this strategy to the U.S., where businesses need a fresh, flexible, and results-driven approach to marketing more than ever.
America is a land of endless opportunities, but also of fierce competition. Here, success belongs to those who move faster, think smarter, and act strategically. That’s why 5S Strategy Framework has the potential to be a game-changer for American businesses. Unlike many traditional approaches, this methodology does not require complex technical analysis, yet it provides deeper insights into markets, customers, and competitors, giving companies a powerful competitive advantage.
I am already training and implementing 5S Strategy Framework in U.S. companies, helping businesses achieve breakthrough growth. Leading business publications are writing about this strategy, recognizing its uniqueness and impact. What makes it truly stand out is its universal applicability—it works across all industries, from small businesses to large corporations, from private enterprises to government organizations.
The U.S. has always been at the forefront of business innovation, yet many companies still rely on outdated marketing models. 5S Strategy Framework represents the future of strategic marketing, offering American businesses not just a competitive edge, but real resilience and sustainable growth in any market conditions.
I am confident that this methodology will help many businesses in the U.S. strengthen their market positions, adapt to rapid changes, and emerge as industry leaders. That’s why I am passionately working to make 5S Strategy Framework widely recognized and adopted across American businesses!

Tatsiana, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

The most innovative project in my career has been the development of 5S Strategy Framework—a universal strategic marketing tool that helps businesses adapt to change, strengthen their competitive advantages, and achieve sustainable growth.

I have been working in strategic marketing for over 10 years, collaborating with major international brands, including Henkel, and consulting companies across different markets. I hold a Bachelor’s degree in Economics and Marketing, which has given me a deep understanding of the economic processes that influence marketing strategies and business growth.

How I Got Into Marketing and What I Do Now

I started my career in an international corporation, where I faced significant challenges—developing effective marketing strategies, analyzing markets, and identifying competitive advantages across various regions.

Over time, I realized that traditional marketing methods were becoming outdated, and businesses needed simple yet powerful tools that could be adapted to any business environment.

This led to the creation of my 5S Strategy Framework—a unique methodology that is already widely used in Asian, European, and Russian markets. Now, my goal is to introduce it to the U.S. and help American businesses unlock new opportunities for growth.

What is the 5S Strategy Framework?

This methodology is built on five key principles:
1. Segment – Helps businesses accurately define target audiences and create highly relevant offerings.
2. Strategize – Enables businesses to stand out and increase customer engagement.
3. Streamline – Reduces costs, automates processes, and improves business efficiency.
4. Synchronize – Eliminates barriers between marketing, sales, and customer service, accelerating decision-making.
5. Sustain – Helps companies focus on long-term strategies, including customer loyalty and ESG (environmental and social responsibility).

Why Is 5S Strategy Framework Relevant for the U.S. Market?

Today, American businesses face intense competition and rapidly changing market conditions. Old marketing approaches no longer work, and companies need new tools to adapt and thrive.

My 5S Strategy Framework is exactly what American businesses need. It helps them:
✔ Quickly adapt to market changes.
✔ Develop flexible strategies that work in any situation.
✔ Optimize business processes, reducing costs.
✔ Improve internal communication between departments.
✔ Achieve sustainable growth and long-term success.

I am currently training American companies on how to implement this methodology, and I am confident that 5S Strategy Framework will become the new standard for strategic marketing in the U.S..
Marketing can no longer be just about advertising—it is a strategic function that must respond quickly to changes and give businesses a competitive edge. 5S Strategy Framework represents the future of marketing, and I am proud that my methodology is helping businesses grow, evolve, and become leaders in their industries.

The U.S. is a country of endless opportunities, and I am confident that 5S Strategy Framework will help American businesses reach new heights!

How’d you build such a strong reputation within your market?

My reputation in strategic marketing has been built on experience, results, and a unique approach to work. First, practical experience. With over 10 years of working with international companies, including Henkel, I have led numerous strategic projects that resulted in sales growth, brand strengthening, and market expansion. Clients see tangible results, and that plays a key role in building trust. Second, developing my own methodology. By creating the 5S Strategy Framework, I introduced businesses to a unique tool that helps them adapt, grow, and build a strong competitive strategy without complex technical analysis. This methodology is already successfully applied in Asia, Europe, and Russia, and now I am implementing it in the U.S.. Leading business publications have written about it, further solidifying my reputation as an expert. Additionally, a strong reputation is built through relationships. I always focus on long-term partnerships with clients and collaborators, offering tailored solutions and a strategic approach. This allows me not just to complete projects but to impact business growth and the industry as a whole. Ultimately, my reputation is built on expertise, real results, and the ability to find unconventional yet effective solutions for businesses.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my client base has been a deep understanding of market needs and creating tailored solutions for each client. I always start with a thorough analysis of the target audience and competitive landscape to pinpoint the client’s “pain points” and identify opportunities for success. This approach allows me to offer not just standard solutions but develop unique marketing strategies customized to specific business goals. It helps build trust with clients and establish long-term relationships, as the results become evident within the first few months of collaboration.

Contact Info:

• Instagram: Golovacht
• Linkedin: https://www.linkedin.com/in/tatsiana-slaunova-b53672314?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app